📌 Core Information
🔹 Job Title: Public Relations and Communications Manager - System Wide
🔹 Company: Bon Secours Mercy Health
🔹 Location: Work at Home - Any State
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Work from Home)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing external communications strategies to enhance and protect the Ministry’s brand and reputation.
- Managing media relations, crisis communications, and collaborating with senior leadership to ensure consistent messaging across all external platforms.
- Proactively driving thought leadership strategies and initiatives to promote growth by enhancing brand visibility.
- Supporting market growth initiatives, B2B, managed care, or other external communications initiatives.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively with various teams.
📋 Key Responsibilities
✅ Develop and implement external communications strategies that align with organizational goals and objectives.
✅ Oversee the implementation of proactive PR campaigns to increase brand awareness, engage key audiences, and drive positive media coverage.
✅ Develop and implement proactive thought leadership strategies to position the organization as an industry leader.
✅ Develop and oversee media relations strategies, including establishing relationships with key journalists, influencers, and media outlets.
✅ Lead crisis communications efforts and provide strategic counsel during high-pressure situations.
✅ Work closely with senior leadership to align external communication efforts with the company’s vision, goals, and public perception.
✅ Oversee the creation of content for various external channels, ensuring messaging is clear, compelling, and consistent.
✅ Monitor and analyze media coverage, tracking key metrics and providing reports on the effectiveness of PR efforts.
✅ Collaborate with other departments to ensure that external communications align with internal policies, regulatory requirements, and brand guidelines.
✅ Oversee the organization of external events such as press conferences, media briefings, and public speaking engagements.
✅ Support long-term PR and reputation management strategies, identifying opportunities for proactive media outreach, thought leadership, and community involvement.
✅ Manage external vendors and consultants to execute communication campaigns and initiatives.
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and adaptability to changing priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field (Required)
Master’s degree in Communications, Public Relations, or related field (Preferred)
Experience: Minimum 5 years of experience in Public Relations, External Communications, Media Relations, or related field (Required)
Proven experience in a leadership role, managing teams and overseeing external communications strategies (Preferred)
Required Skills:
- Excellent communication skills, both written and verbal
- Proven ability to develop and implement strategic communication plans
- Strong media relations experience and the ability to build and maintain relationships with key media contacts
- Proven crisis communication experience and the ability to manage high-pressure situations
- Strong project management skills and the ability to manage multiple projects simultaneously
- Proficiency in Microsoft Office Suite and content management systems
Preferred Skills:
- Accreditation of Public Relations (APR)
- Experience in the healthcare industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the healthcare industry and relevant certifications will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level PR role in the United States)
Benefits:
- Comprehensive, affordable medical, dental, and vision plans
- Prescription drug coverage
- Flexible spending accounts
- Life insurance with Accidental Death & Dismemberment (AD&D)
- Employer contributions to retirement savings plan when eligible
- Paid time off
- Educational assistance
Working Hours: Scheduled Weekly Hours: 40, Work Shift: Days (United States of America)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Bon Secours Mercy Health is a non-profit healthcare system with 48 hospitals, thousands of providers, over 1,000 points of care, and over 60,000 employees serving communities across seven states and Ireland.
Company Size: 10,001+ employees (Large enterprise)
Founded: 2018 (as a result of the merger between Bon Secours Health System and Mercy Health)
Company Description:
- Bon Secours Mercy Health is dedicated to continually improving healthcare quality, safety, and cost-effectiveness.
- Their hospitals, care sites, and clinicians are recognized for clinical and operational excellence.
- The organization holds itself accountable for enhancing care and improving outcomes for patients, residents, and clients.
Company Specialties:
- Hospitals and health care
- Healthcare services
- Medical facilities
Company Website: bsmhealth.org
ASSUMPTION: Working for a large healthcare system like Bon Secours Mercy Health offers opportunities for career growth and exposure to diverse healthcare environments.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Public Relations and Communications.
Work Arrangement: This is a remote, work-from-home position with occasional travel required (not to exceed 10%).
Growth Opportunities:
- Potential to advance to a director-level role within the public relations department.
- Opportunities to work on diverse projects and initiatives across the organization.
- Access to professional development and training opportunities through the company's educational assistance program.
ASSUMPTION: This role offers opportunities for career growth and development within the public relations and communications field.
🌍 Location & Work Environment
Office Type: Remote (Work from Home)
Office Location(s): Any state within the continental United States
Geographic Context:
- The United States has a diverse range of cultures, climates, and time zones, which may impact work-life balance and communication with colleagues in different regions.
- Working remotely allows for flexibility in location and can offer a better work-life balance.
- The role may require occasional travel for media events, speaking engagements, or public appearances.
Work Schedule: Scheduled Weekly Hours: 40, Work Shift: Days (United States of America)
ASSUMPTION: Working remotely requires strong self-motivation, time management skills, and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Team
- Interview with the hiring manager (Senior Director of Public Relations and Communications)
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to develop and implement strategic communication plans
- Media relations experience and ability to build and maintain relationships with key media contacts
- Crisis communication experience and ability to manage high-pressure situations
- Project management skills and ability to manage multiple projects simultaneously
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the healthcare industry and the organization's mission and values.
- Prepare examples of your past work that showcase your ability to develop and implement strategic communication plans, manage media relations, and handle crisis communications.
ATS Keywords: Public Relations, External Communications, Media Relations, Crisis Communications, Strategic Planning, Thought Leadership, Healthcare Industry, Non-Profit Organization
ASSUMPTION: Applicants should tailor their application materials to highlight relevant experience and skills, and demonstrate their understanding of the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Drupal)
- Media monitoring and analysis tools (e.g., Muck Rack, Critical Mention)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Bon Secours Mercy Health's mission and values?
- How do you handle working remotely and managing your time effectively?
- How do you approach building and maintaining relationships with key media contacts?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to discuss their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity without direct supervision
- Occasional travel requirements
- Navigating a large organization and building relationships with key stakeholders
ASSUMPTION: Applicants should be prepared to discuss how they overcome challenges and manage their time effectively in a remote work environment.
📈 Similar Roles Comparison
- This role is similar to a Public Relations Manager or Communications Manager role in other industries, but may have unique aspects specific to the healthcare industry.
- Working for a non-profit healthcare system may offer different compensation and benefits structures compared to for-profit organizations.
- This role may offer opportunities for career growth and advancement within the public relations and communications field.
ASSUMPTION: Applicants should research similar roles in the healthcare industry and consider the unique aspects of working for a non-profit organization.
📝 Sample Projects
- Developing and implementing a strategic communication plan to launch a new healthcare service or facility
- Managing media relations for a high-profile crisis or issue, and developing key messaging to protect the organization's reputation
- Creating and executing a thought leadership campaign to position the organization as an industry leader in a specific area of healthcare
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role fit into the organization's long-term strategic plans?
- What opportunities are there for professional development and growth within the public relations and communications department?
- How does the organization support work-life balance for remote employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your past work that showcase your ability to develop and implement strategic communication plans, manage media relations, and handle crisis communications.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
