Public Relations and Marketing Manager

📌 Core Information

🔹 Job Title: Public Relations and Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Cancún, Quintana Roo, Mexico

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of public relations and marketing campaigns
• Media relations and management, including press releases, interviews, and press conferences
• Social media management and content creation across various platforms
• Market research and trend analysis to identify communication opportunities
• Collaboration with cross-functional teams to create promotional materials
• Relationship building with influencers, opinion leaders, and other stakeholders

ASSUMPTION: This role requires a high level of multitasking, strong communication skills, and the ability to work under pressure. It is well-suited for a dynamic and creative individual with a background in public relations, marketing, or a related field.

📋 Key Responsibilities

✅ Plan, organize, and execute events, activities, and public relations campaigns for the hotel

✅ Manage relationships with media outlets, including the preparation and distribution of press releases, and the organization of interviews and press conferences

✅ Monitor and analyze media coverage of the hotel, identifying opportunities and risks to its reputation

✅ Develop and maintain strategic relationships with influencers, opinion leaders, and other relevant stakeholders

✅ Collaborate with the marketing team in the creation of content and promotional materials for the hotel

✅ Manage the hotel's social media platforms, generating relevant content and responding to user comments and inquiries

✅ Conduct market research and trend analysis to identify opportunities for improvement in communication and public relations

✅ Prepare periodic reports on the performance of public relations activities and their impact on the hotel's reputation

ASSUMPTION: The responsibilities listed above are illustrative and not exhaustive. They may vary depending on the hotel's needs in fulfilling its service objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Marketing, Communications, Hospitality Management, or a related field

Experience: Minimum of 3-5 years of experience in public relations, marketing, or communications, preferably in the hospitality industry

Required Skills:

• Strong understanding of media relations, event planning, and digital marketing strategies
• Excellent written and verbal communication skills in English and Spanish
• Proficient in social media management and content creation across platforms
• Experience working with influencers and media contacts; ability to build and maintain professional relationships
• Strong analytical and problem-solving skills; ability to interpret media metrics and campaign results
• Ability to multitask, work under pressure, and manage tight deadlines

Preferred Skills:

• Experience working with specific hospitality industry tools and platforms
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the hospitality industry and familiarity with hotel operations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between MXN 60,000 - 90,000 per month, based on industry standards for a mid-level marketing role in Cancún. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Discounts across the entire Ennismore family of brands
• Competitive package and opportunity for development
• Chance to work in an innovative, fast-growing, international group

Working Hours: Full-time position with a standard workweek of 40 hours, Monday to Friday. Occasional work on weekends may be required to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is committed to building a global brand and providing great hospitality experiences.

Company Size: AccorHotel is a large company with over 10,000 employees globally. This size offers opportunities for growth and development but may also have a more structured work environment.

Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel is committed to not just building new hotels but building a global brand
• The company is dedicated to creating great hospitality experiences and exploring new locations
• AccorHotel is passionate about challenging the norm and working in a creative and rewarding environment

Company Specialties:

• Hospitality and catering services
• Hotel management and operations
• Brand development and marketing

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer opportunities for career growth and development. However, the company's structure may also result in a more formal work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and communications career path. It requires a balance of strategic thinking and tactical execution.

Reporting Structure: The Public Relations and Marketing Manager reports directly to the hotel's General Manager or a dedicated Marketing Director.

Work Arrangement: This is an on-site position, requiring the candidate to be present at the hotel's location in Cancún, Quintana Roo, Mexico.

Growth Opportunities:

• Progression to a senior marketing or communications role within the hotel or the broader AccorHotel organization
• Expansion of responsibilities to include additional hotels or regions
• Development of skills in areas such as event planning, media relations, or digital marketing

ASSUMPTION: Given AccorHotel's large size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The work environment is a hotel setting, with a focus on providing great hospitality experiences to guests.

Office Location(s): Cancún, Quintana Roo, Mexico

Geographic Context:

• Cancún is a popular tourist destination in Mexico, known for its beaches, nightlife, and cultural attractions
• The hotel is likely located in or near the Hotel Zone, a popular area for tourists and expats
• Cancún has a tropical climate, with hot and humid weather year-round

Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend work required to support events and campaigns. The standard workweek is 40 hours.

ASSUMPTION: The work environment in a hotel setting may be fast-paced and dynamic, with a focus on providing excellent customer service and hospitality.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hotel's General Manager or Marketing Director
• Final interview with senior leadership or a panel of stakeholders

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Problem-solving skills and ability to think critically
• Creativity and ability to develop innovative marketing strategies
• Understanding of the hospitality industry and hotel operations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand
• Provide specific examples of your experience with media relations, event planning, and digital marketing

ATS Keywords: Marketing, Public Relations, Communications, Hospitality, Event Planning, Media Relations, Digital Marketing, Social Media Management, Spanish, English

ASSUMPTION: The application process for this role may be competitive, given AccorHotel's large size and global presence. It is essential to tailor your application materials to highlight your relevant experience and skills.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite Insights)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel's existing systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Passion for service and achievement beyond limits
• Innovation and creativity in challenging the norm
• Collaboration and teamwork to create great hospitality experiences

Work Style:

• Dynamic and fast-paced work environment
• Focus on providing excellent customer service and hospitality
• Opportunities for growth and development within a large organization

Self-Assessment Questions:

• Do you have a passion for creating great hospitality experiences and challenging the norm?
• Are you comfortable working in a dynamic and fast-paced work environment?
• Do you have strong communication skills and the ability to work collaboratively with cross-functional teams?

ASSUMPTION: AccorHotel's company culture is focused on providing great hospitality experiences and challenging the norm. Candidates who are passionate about service, innovative, and collaborative will likely be a good fit for the organization.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced work environment
• Adapting to the unique demands and expectations of a hotel setting
• Building and maintaining relationships with media outlets, influencers, and other stakeholders
• Keeping up with industry trends and best practices in public relations and marketing

ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced and dynamic work environment of a hotel setting. Candidates should be comfortable working under pressure and managing multiple priorities.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles in the hospitality industry, this position places a strong emphasis on event planning and media relations
• Unlike some other roles, this position requires a balance of strategic thinking and tactical execution, with a focus on both long-term planning and day-to-day operations
• Career progression in this role may involve expanding responsibilities to include additional hotels or regions, or developing skills in areas such as event planning, media relations, or digital marketing

ASSUMPTION: This role is unique in its focus on both strategic planning and tactical execution, with a strong emphasis on event planning and media relations. Candidates should be comfortable balancing both long-term and short-term priorities.

📝 Sample Projects

• Planning and executing a grand opening event for a new hotel
• Developing and implementing a social media marketing campaign to increase brand awareness
• Managing media relations for a high-profile hotel event, including press releases, interviews, and press conferences

ASSUMPTION: The sample projects listed above are illustrative and not exhaustive. The specific projects required for this role may vary depending on the hotel's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing and communications strategy for the hotel?
• What opportunities are there for growth and development within the organization?
• How does the hotel support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the organization, and the work environment. Asking thoughtful questions demonstrates a candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience with media relations, event planning, and digital marketing
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.