Public Relations and Marketing Manager

📌 Core Information

🔹 Job Title: Public Relations and Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Cancún, Quintana Roo, Mexico

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of public relations and marketing campaigns for the hotel
• Media relations and event planning to enhance the hotel's reputation
• Social media management and content creation to engage with guests and stakeholders
• Market research and analysis to identify trends and opportunities for improvement

ASSUMPTION: This role requires a proactive and creative individual with strong communication skills and the ability to multitask in a fast-paced environment. Experience in the hospitality industry is preferred but not required.

📋 Key Responsibilities

✅ Plan, organize, and execute events, activities, and public relations campaigns for the hotel

✅ Manage relationships with media outlets, including the preparation and distribution of press releases, and the organization of interviews and press conferences

✅ Monitor and analyze media coverage of the hotel, identifying opportunities and risks to its reputation

✅ Develop and maintain strategic relationships with influencers, opinion leaders, and other relevant stakeholders

✅ Collaborate with the marketing team in the creation of content and promotional materials for the hotel

✅ Manage the hotel's social media platforms, generating relevant content and responding to user comments and inquiries

✅ Conduct market research and trend analysis to identify opportunities for improvement in communication and public relations

✅ Prepare periodic reports on the performance of public relations activities and their impact on the hotel's reputation

ASSUMPTION: The responsibilities listed above are illustrative and not exhaustive. The specific duties of the role may vary depending on the hotel's needs and service objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Marketing, Communications, Hospitality Management, or a related field

Experience: Minimum of 3-5 years of experience in public relations, marketing, or communications, preferably in the hospitality industry

Required Skills:

• Strong understanding of media relations, event planning, and digital marketing strategies
• Excellent written and verbal communication skills in English and Spanish (or specify language requirements based on location)
• Proficient in social media management and content creation across platforms (Instagram, Facebook, X/Twitter, LinkedIn, etc.)
• Experience working with influencers and media contacts; ability to build and maintain professional relationships
• Strong analytical and problem-solving skills; ability to interpret media metrics and campaign results
• Ability to multitask, work under pressure, and manage tight deadlines

Preferred Skills:

• Familiarity with the AccorHotel brand and its properties
• Experience working in a multicultural environment

ASSUMPTION: While not explicitly stated, familiarity with the AccorHotel brand and experience working in a multicultural environment may be beneficial for this role but are not strictly required.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Public Relations and Marketing Manager in the hospitality industry in Cancún, Mexico, the estimated salary range is MXN 50,000 - 80,000 per month (USD 2,500 - 4,000).

Benefits:

• Competitive package
• Opportunity for development
• Discounts across the entire Ennismore family of brands

Working Hours: Full-time position with a standard workweek of 40 hours, Monday to Friday. Occasional work on weekends and evenings may be required to fulfill event and public relations responsibilities.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The working hours may also be flexible based on the hotel's needs and the candidate's availability.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, providing accommodation, food, and beverage services to guests worldwide. The company is a global leader in the hospitality sector, with a diverse portfolio of brands and properties.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hospitality companies in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is committed to providing exceptional hospitality experiences to guests worldwide
• The company offers a wide range of brands and properties, from luxury five-star palaces to smart economy hotels, catering to various guest preferences and budgets
• AccorHotel is dedicated to making a positive impact both locally and globally, ensuring that hospitality benefits not only the few but all

Company Specialties:

• AccorHotel specializes in providing accommodation, food, and beverage services to guests
• The company also offers a range of additional services, including event planning, spa and wellness facilities, and loyalty programs

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's commitment to sustainability and social responsibility is an essential aspect of its brand and operations. This commitment may influence the company's approach to recruitment and employee development.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the hotel's general manager or marketing director. The Public Relations and Marketing Manager is responsible for overseeing the hotel's public relations and marketing efforts and may have supervisory responsibilities for junior team members.

Reporting Structure: The Public Relations and Marketing Manager may report to the hotel's general manager or marketing director, depending on the hotel's organizational structure. They may also work closely with other departments, such as sales, revenue management, and operations, to ensure consistent messaging and branding across all aspects of the hotel's business.

Work Arrangement: This role is an on-site position, requiring the candidate to be physically present at the hotel's location in Cancún, Quintana Roo, Mexico. However, the specific work arrangement may be flexible, depending on the hotel's needs and the candidate's availability.

Growth Opportunities:

• AccorHotel offers opportunities for career growth and development within the company, including promotions to senior management positions or transfers to other properties or brands
• The company also provides training and development opportunities to help employees enhance their skills and advance their careers

ASSUMPTION: While not explicitly stated, the company's large size and global presence may offer opportunities for international assignments and exposure to diverse markets and cultures.

🌍 Location & Work Environment

Office Type: The hotel's office is located on-site, with the Public Relations and Marketing Manager working closely with the hotel's management team and other departments to coordinate marketing and public relations efforts.

Office Location(s): The hotel is located in Cancún, Quintana Roo, Mexico, a popular tourist destination known for its white-sand beaches, turquoise waters, and vibrant nightlife. The hotel's specific address is not provided in the job listing.

Geographic Context:

• Cancún is a major tourist destination, attracting millions of visitors each year from around the world
• The city offers a diverse range of cultural, historical, and natural attractions, as well as a vibrant nightlife and dining scene
• Cancún has a tropical climate, with warm temperatures and high humidity throughout the year

Work Schedule: The work schedule for this role is full-time, with standard working hours Monday to Friday. However, the nature of the role may require occasional work on weekends and evenings to fulfill event and public relations responsibilities.

ASSUMPTION: The hotel's location in a popular tourist destination may result in a fast-paced and dynamic work environment, with a constant influx of guests and events throughout the year.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers website
• Phone or video screening to assess communication skills and cultural fit
• In-person or video interview with the hotel's general manager or marketing director to discuss the candidate's qualifications, experience, and fit for the role
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication skills, both written and verbal, in English and Spanish
• Understanding of media relations, event planning, and digital marketing strategies
• Problem-solving skills and ability to work under pressure
• Cultural fit and alignment with AccorHotel's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand and properties
• Showcase your creativity and innovative thinking in your approach to public relations and marketing
• Prepare examples of your previous work, such as press releases, social media campaigns, or event planning initiatives, to discuss during the interview

ATS Keywords: Public Relations, Marketing, Communications, Event Planning, Media Relations, Digital Marketing, Social Media Management, Content Creation, Market Research, Trend Analysis, Analytical Skills, Problem-Solving, Multitasking, Written Communication, Verbal Communication, Relationship Management

ASSUMPTION: AccorHotel's large size and global presence may result in a competitive application process, with a high volume of candidates for each open position. Applicants should tailor their application materials to highlight their unique qualifications and experience for the role.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite Insights)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel's existing systems and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Act with passion and courage
• Respect and value diversity
• Act with care and integrity
• Embrace a pioneering spirit
• Work together with trust and humility

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to multitask and work under pressure
• Creative and innovative, with a strong attention to detail

Self-Assessment Questions:

• Do you have a passion for hospitality and a commitment to providing exceptional guest experiences?
• Are you comfortable working in a fast-paced, multicultural environment?
• Do you have strong communication skills and the ability to build and maintain professional relationships with media outlets, influencers, and stakeholders?

ASSUMPTION: AccorHotel's commitment to diversity, inclusion, and sustainability is an essential aspect of its brand and operations. Applicants should be prepared to discuss their alignment with these values during the interview process.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the hospitality industry may result in long hours and tight deadlines
• The role may require occasional work on weekends and evenings to fulfill event and public relations responsibilities
• The hotel's location in a popular tourist destination may result in a high volume of guest interactions and a constant influx of events throughout the year
• The role may require travel to other AccorHotel properties or corporate offices for meetings, training, or events

ASSUMPTION: While these challenges may present unique opportunities for growth and development, applicants should carefully consider their personal and professional priorities when applying for this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Manager position in the hospitality industry, with a focus on public relations and event planning
• However, this role is specific to the hotel industry and may require additional knowledge of hospitality-specific marketing and public relations strategies
• Career paths for this role may include advancement to senior management positions within the hospitality industry or transition to related fields, such as event planning or public relations consulting

ASSUMPTION: Applicants should research similar roles in the hospitality industry and consider their long-term career goals when applying for this position.

📝 Sample Projects

• Planning and executing a grand opening event for a new hotel property
• Developing and implementing a social media campaign to promote a hotel's unique selling points and attract new guests
• Conducting market research to identify trends and opportunities for improvement in the hotel's public relations and marketing strategies

ASSUMPTION: These sample projects are illustrative and not exhaustive. Applicants should be prepared to discuss their relevant experience and skills in relation to the specific responsibilities and qualifications required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's target audience and how this role will contribute to attracting and retaining guests?
• How does this role collaborate with other departments, such as sales, revenue management, and operations, to ensure consistent messaging and branding across all aspects of the hotel's business?
• What opportunities are there for professional development and growth within the company?
• How does AccorHotel support its employees in balancing work and personal responsibilities?
• What are the most significant challenges facing the hotel's public relations and marketing efforts, and how can this role address them?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, such as press releases, social media campaigns, or event planning initiatives, to discuss during the interview
• Follow up with the hiring manager or human resources representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.