📌 Core Information
🔹 Job Title: Public Relations Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the PR team in building and maintaining a positive public image for the brand
- Assisting in drafting and editing press releases, media alerts, and other public-facing content
- Coordinating media and influencer outreach, and event planning
- Conducting research on industry trends, media outlets, and competitors
- Managing and updating the company's PR calendar and media contact lists
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in public relations and communications. It offers a mix of administrative and creative tasks, providing a well-rounded introduction to the field.
📋 Key Responsibilities
✅ Assist in drafting and editing press releases, media alerts, and other public-facing content
✅ Maintain and update media contact lists and press kits
✅ Monitor media coverage and prepare reports for internal teams
✅ Coordinate media and influencer outreach under the guidance of the PR Manager
✅ Support in planning and executing PR events, campaigns, and product launches
✅ Conduct research on industry trends, media outlets, and competitors
✅ Manage and update the company's PR calendar
✅ Assist with social media communications as needed
ASSUMPTION: While this role involves a variety of tasks, the core responsibilities revolve around communication, coordination, and research, making it an excellent fit for someone with strong organizational skills and a keen interest in media and storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 0-2 years of experience in public relations, communications, or a related field
Required Skills:
- Excellent verbal and written communication skills
- Strong organizational skills and attention to detail
- Familiarity with media databases (e.g., Muck Rack, Cision) is a plus
- Proficient in Microsoft Office Suite; knowledge of design tools (e.g., Canva, Adobe) is a bonus
Preferred Skills:
- Previous experience in a PR or communications role
- Fluency in a second language
ASSUMPTION: While a degree in a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered. Familiarity with media databases and design tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level PR roles in New Orleans)
Benefits:
- Competitive salary
- Opportunities for career growth and advancement
- Collaborative and supportive team environment
- Paid time off and holidays
- Health, dental, and vision insurance
- Access to training and professional development programs
Working Hours: Full-time (40 hours per week), with some flexibility for event coverage as needed
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level PR roles in New Orleans. The benefits package is comprehensive and competitive for an organization of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to mid-sized, offering a close-knit team environment with opportunities for growth)
Founded: 2019 (Relatively new, with a dynamic and innovative culture)
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to revolutionize the way brands connect with their audience through authenticity, creativity, and strategic thinking
- They offer a range of services, including management, marketing, and public relations
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Working at Signal Tru Brand offers an opportunity to be part of a creative and innovative team focused on driving brand success through compelling storytelling and strategic communications.
📊 Role Analysis
Career Level: Entry-level (This role is an excellent starting point for a career in public relations and communications)
Reporting Structure: Reports directly to the Public Relations Manager, with potential interaction with other departments such as Marketing and Sales
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Progression to a Public Relations Coordinator or similar role with increased responsibilities
- Expansion into other areas of the business, such as marketing or sales, based on individual interests and performance
- Potential to work on high-profile campaigns and events, gaining valuable experience and exposure
ASSUMPTION: This role offers a strong foundation in public relations and communications, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Creative and collaborative office space in Reno, Nevada
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Reno is a mid-sized city in Nevada, known for its outdoor recreation, arts, and culture
- The office is located in a vibrant and growing area, with easy access to amenities and public transportation
- The city offers a lower cost of living compared to larger metropolitan areas, with a mix of urban and outdoor living
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event coverage as needed
ASSUMPTION: Working in Reno offers a unique blend of urban and outdoor living, with a lower cost of living compared to larger cities. The office environment is creative and collaborative, fostering a supportive team culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Public Relations Manager to discuss the role and answer questions
- Final interview with a senior team member or the CEO to discuss career goals and fit within the organization
Key Assessment Areas:
- Communication skills, both verbal and written
- Organizational skills and attention to detail
- Cultural fit and alignment with the company's values and mission
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your communication skills, organizational abilities, and any relevant PR or communications experience
- Demonstrate your understanding of the company and its mission in your cover letter
- Prepare questions to ask during the interview to show your interest in the role and the company
ATS Keywords: Public Relations, Communications, Media Outreach, Event Planning, Press Releases, Media Monitoring, Industry Research, PR Calendar, Social Media
ASSUMPTION: The application process at Signal Tru Brand is designed to assess communication skills, cultural fit, and alignment with the company's mission. Tailoring your application materials and preparing thoughtful questions will help you make a strong impression.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media databases (e.g., Muck Rack, Cision)
- Design tools (e.g., Canva, Adobe)
- Social media platforms (e.g., Twitter, Facebook, Instagram)
ASSUMPTION: Familiarity with these tools is preferred but not required. The company is willing to provide training and support to help new hires develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic Thinking
- Collaboration
Work Style:
- Creative and innovative
- Collaborative and supportive
- Adaptable and problem-solving-oriented
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and strategic communications?
- Do you have a strong work ethic and a commitment to delivering excellence?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and committed to delivering excellence. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the unique needs and preferences of various clients and stakeholders
- Balancing event coverage and other responsibilities outside of regular business hours
- Navigating the complexities of the media landscape and building effective relationships with journalists and influencers
ASSUMPTION: While this role offers a variety of challenges, it also provides opportunities for growth and development. Candidates should be prepared to adapt to a fast-paced environment and manage multiple tasks and deadlines.
📈 Similar Roles Comparison
- Compared to other entry-level PR roles, this position offers a broader range of responsibilities and opportunities for growth
- Signal Tru Brand's focus on creativity and innovation sets it apart from more traditional PR agencies
- This role provides a strong foundation in public relations and communications, with opportunities to work on high-profile campaigns and events
ASSUMPTION: This role offers a unique blend of creativity, innovation, and strategic thinking, making it an attractive opportunity for early-career professionals looking to gain experience in public relations and communications.
📝 Sample Projects
- Developing and executing a media outreach campaign for a new product launch
- Creating and maintaining a comprehensive media contact list for a specific industry or client
- Monitoring and analyzing media coverage for a client, and preparing regular reports on trends and insights
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from creative and strategic initiatives to administrative and analytical tasks.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall structure of the PR department and the company as a whole?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its employees?
- What are the most rewarding aspects of working at Signal Tru Brand, according to current employees?
- How does the company approach work-life balance, particularly for employees in entry-level roles?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare questions to ask during the interview to show your interest in the role and the company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
