📌 Core Information
🔹 Job Title: Public Relations Assistant - Entry Level
🔹 Company: Coast to Coast Connections
🔹 Location: Tallahassee, Florida, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting in-person outreach efforts and events for nonprofit campaigns
- Representing clients at public events and engaging with the community
- Collaborating with PR and outreach leads to maintain a positive brand image
- Gaining hands-on experience in public relations and community engagement
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain practical experience in public relations and community engagement.
📋 Key Responsibilities
✅ Supporting the coordination and execution of public-facing events and outreach campaigns
✅ Representing nonprofit and advocacy clients at community events, pop-ups, and tabling activations
✅ Engaging the public with campaign messaging in a clear, confident, and compelling way
✅ Assisting with event setup, logistics, and on-site coordination
✅ Helping gather community feedback, testimonials, and engagement data
✅ Reporting back on field interactions and contributing to campaign improvement discussions
✅ Collaborating with outreach and PR leads to maintain a positive brand image and campaign reputation
ASSUMPTION: The role requires strong communication skills, adaptability, and the ability to work well with diverse teams and the public.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field (or equivalent experience)
Experience: Entry-level; no prior experience required
Required Skills:
- Strong communication skills, both written and verbal
- Excellent interpersonal skills
- Outgoing and comfortable speaking to individuals and groups in public
- Detail-oriented, dependable, and solution-focused
- Ability to work flexible hours, including some weekends
Preferred Skills:
- Previous experience in events, outreach, canvassing, or hospitality
ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in this competitive field.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year
Benefits:
- Work on the front lines of social impact campaigns
- Build foundational experience in public relations and community engagement
- Support causes that promote equity, health, sustainability, and more
- Fast-paced, people-first environment
- Full training provided and growth into leadership or PR coordination roles
- Competitive pay + performance bonuses
Working Hours: Full-time, with flexible hours including some weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level public relations roles in Tallahassee, Florida.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, focusing on nonprofit and advocacy campaigns
Company Size: Small (11-50 employees), offering a close-knit and collaborative work environment
Founded: 2024, with a short but impactful history in the nonprofit sector
Company Description:
- Coast to Coast Connections is a marketing agency dedicated to helping nonprofits raise awareness and mobilize support for impactful campaigns
- The company believes in the power of face-to-face interaction to build trust and promote meaningful change
- They work with a variety of nonprofit and advocacy clients, focusing on causes that promote equity, health, sustainability, and more
Company Specialties:
- Public relations and community engagement
- In-person outreach and event coordination
- Nonprofit marketing and advocacy
Company Website: coasttocoastconnections.com
ASSUMPTION: Coast to Coast Connections is a young, dynamic company with a strong focus on social impact and community engagement.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth into leadership or PR coordination roles
Reporting Structure: The Public Relations Assistant will report directly to PR and outreach leads, working closely with various teams to coordinate events and campaigns
Work Arrangement: On-site, with flexible hours including some weekends
Growth Opportunities:
- Gaining hands-on experience in public relations and community engagement
- Building a professional network within the nonprofit sector
- Developing leadership and coordination skills through training and mentorship
ASSUMPTION: This role offers significant growth potential for early-career professionals looking to establish a strong foundation in public relations.
🌍 Location & Work Environment
Office Type: On-site, with a fast-paced and people-first environment
Office Location(s): Tallahassee, Florida
Geographic Context:
- Tallahassee is the state capital of Florida, offering a mix of urban and suburban living
- The city is home to several universities and has a vibrant cultural scene
- Tallahassee's central location makes it an ideal base for working with nonprofit clients across the state
Work Schedule: Full-time, with flexible hours including some weekends
ASSUMPTION: The on-site work environment at Coast to Coast Connections is collaborative and supportive, with a strong focus on teamwork and community engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with PR and outreach leads to discuss the role and company culture
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Communication skills, both written and verbal
- Interpersonal skills and ability to engage with the public
- Adaptability and problem-solving skills
- Alignment with company values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level public relations role
- Demonstrate your passion for social impact and community engagement in your application materials
- Prepare examples of your communication skills and ability to engage with diverse audiences
ATS Keywords: Public relations, community engagement, event coordination, nonprofit, advocacy, communication, interpersonal skills, entry-level
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant skills and experiences to stand out.
🛠️ Tools & Technologies
- Event planning and management software (e.g., Eventbrite, Cvent)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Data collection and analysis tools (e.g., Google Forms, SurveyMonkey)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and campaign.
👔 Cultural Fit Considerations
Company Values:
- Passion for social impact and community engagement
- Collaboration and teamwork
- Adaptability and continuous learning
Work Style:
- Fast-paced and dynamic
- People-first and community-focused
- Adaptable and solution-oriented
Self-Assessment Questions:
- How do you stay up-to-date with current events and social issues?
- Can you describe a time when you had to adapt to a change in plans or approach during an event or project?
- How do you engage with diverse audiences and build rapport in different settings?
ASSUMPTION: Candidates who demonstrate a strong fit with Coast to Coast Connections' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working flexible hours, including some weekends, may impact personal schedules
- The role requires strong communication skills and the ability to engage with diverse audiences, which can be challenging at times
- Candidates may face competition for this entry-level role, requiring them to stand out in the application process
- Tallahassee's climate may present challenges for outdoor events during certain times of the year
ASSUMPTION: While there may be challenges associated with this role, the opportunity to gain hands-on experience in public relations and community engagement outweighs these potential obstacles.
📈 Similar Roles Comparison
- Unlike traditional office-based public relations roles, this position offers hands-on experience in event coordination and community engagement
- Candidates interested in nonprofit marketing and advocacy may find this role more appealing than corporate public relations positions
- This entry-level role provides an opportunity to build a strong foundation in public relations, with potential growth into leadership or coordination roles
ASSUMPTION: Candidates should consider their career goals and personal interests when comparing this role to other public relations positions.
📝 Sample Projects
- Coordinating a community event to raise awareness for a local nonprofit organization
- Engaging with the public at a tabling activation to gather feedback and testimonials for an advocacy campaign
- Assisting with event setup, logistics, and on-site coordination for a fundraising gala
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this entry-level public relations role.
❓ Key Questions to Ask During Interview
- How does this role support the company's mission to promote social impact and community engagement?
- What opportunities are there for growth and professional development within the company?
- How does the company support work-life balance for employees working flexible hours?
- Can you describe a successful campaign or event that the company has coordinated, and what made it a success?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: Candidates should use the interview process to assess the company culture and determine if it aligns with their personal values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level public relations role
- Prepare examples of your communication skills and ability to engage with diverse audiences
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
