📌 Core Information
🔹 Job Title: Public Relations Assistant – Entry Level
🔹 Company: New Catalyst
🔹 Location: Louisville, KY
🔹 Job Type: Full-time
🔹 Category: Public Relations
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Launching or growing your career in public relations with a high-growth firm
- Paid training, leadership development, and travel opportunities
- Hands-on experience in event execution, media messaging, and community engagement
- Fast advancement into leadership and campaign management for high achievers
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking real-world experience in public relations and event-based campaigns.
📋 Key Responsibilities
✅ Represent clients at live events, community gatherings, and public activations
✅ Assist in planning and executing public-facing PR campaigns
✅ Build relationships with event attendees, share key messages, and elevate brand awareness
✅ Coordinate on-site logistics including setup, signage, materials, and promotional giveaways
✅ Gather feedback from the public and support campaign reporting efforts
✅ Work closely with internal teams to align messaging and maintain consistent public image
✅ Collaborate with leadership on media opportunities, storytelling, and press engagement during events
ASSUMPTION: This role requires strong interpersonal skills, adaptability, and resilience under pressure to excel in a fast-paced, customer-facing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field (preferred)
Experience: 0-5 years of experience in PR, event marketing, customer-facing roles, or similar
Required Skills:
- Strong interpersonal and organizational skills
- Willingness to work in-person at events, trade shows, and activations
Preferred Skills:
- Experience with nonprofit or mission-driven campaigns
ASSUMPTION: Candidates with relevant coursework, internships, or volunteer experience may also be considered.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year
Benefits:
- Paid, hands-on training in event-based public relations
- Rapid growth potential into team leadership and campaign management
- All travel expenses covered for client events, conferences, and field activations
- Fun, energetic, and mission-driven work culture
- Regular team outings, networking events, and leadership development retreats
- Opportunities to represent brands and causes you believe in
Working Hours: Full-time, with flexible scheduling based on event needs
ASSUMPTION: The salary range is based on industry standards for entry-level public relations roles in Louisville, KY.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Event Marketing
Company Size: Small to mid-sized (50-250 employees)
Founded: 2015
Company Description:
- New Catalyst is a high-growth firm specializing in event-based public relations for nonprofit campaigns
- The company offers paid training, leadership development, and travel opportunities for employees
- New Catalyst fosters a fun, energetic, and mission-driven work culture with regular team outings and networking events
Company Specialties:
- Event-based public relations
- Nonprofit campaign management
- Live, face-to-face outreach
- Community engagement and brand awareness
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst is a growing company with a strong focus on employee development and a mission-driven approach to public relations.
📊 Role Analysis
Career Level: Entry-level to mid-level, with rapid growth potential
Reporting Structure: This role reports directly to the PR team lead or campaign manager
Work Arrangement: On-site, with travel required for events and activations
Growth Opportunities:
- Fast advancement into team leadership and campaign management for high achievers
- Regular team outings, networking events, and leadership development retreats
- Opportunities to represent brands and causes you believe in
ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a fun and energetic atmosphere
Office Location(s): Louisville, KY
Geographic Context:
- Louisville is the largest city in Kentucky, with a population of over 600,000
- The city is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
- Louisville offers a lower cost of living compared to other major US cities, with affordable housing and a diverse range of cultural attractions
Work Schedule: Full-time, with flexible scheduling based on event needs
ASSUMPTION: The work environment at New Catalyst is fast-paced, collaborative, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Interpersonal and communication skills
- Adaptability and resilience under pressure
- Problem-solving and organizational skills
- Alignment with company values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for public relations and live communication in your application materials
- Prepare examples of your event or customer-facing experience to discuss during the interview
ATS Keywords: Public Relations, Event Execution, Media Messaging, Community Engagement, Live Communication, Customer Engagement, Feedback Gathering, Logistics Coordination
ASSUMPTION: The application process for this role may involve assessments or exercises to evaluate candidates' interpersonal skills and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Event planning and management software (e.g., Eventbrite, Cvent, or Bizzabo)
ASSUMPTION: This role may require the use of additional tools and technologies specific to the events and campaigns managed by New Catalyst.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We believe in the power of public relations to create positive change
- Collaborative: We work together to achieve our goals and support each other's growth
- Adaptable: We embrace change and continuously learn and improve
- Passionate: We love what we do and bring enthusiasm to our work every day
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and support
- Adaptable and resilient, with the ability to thrive in a changing environment
Self-Assessment Questions:
- Do you share New Catalyst's passion for public relations and creating positive change?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on results?
- Do you have strong interpersonal skills and the ability to adapt to new situations and challenges?
ASSUMPTION: Candidates who align with New Catalyst's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- This role requires working in-person at events, trade shows, and activations, which may involve irregular hours and travel
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- Candidates may need to adapt to new tools, technologies, and processes as the company grows and evolves
- This role may require working with diverse groups and individuals, which can present unique challenges and opportunities for growth
ASSUMPTION: These challenges can be overcome with strong interpersonal skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from traditional public relations roles in its focus on live, face-to-face outreach and event-based campaigns
- New Catalyst's mission-driven approach sets it apart from other public relations firms, with a strong emphasis on creating positive change
- Candidates can expect rapid growth potential and opportunities for leadership development in this role
ASSUMPTION: This role offers unique opportunities for candidates interested in event-based public relations and mission-driven campaigns.
📝 Sample Projects
- Planning and executing a public-facing PR campaign for a major nonprofit event
- Representing a client at a community gathering and gathering feedback from attendees
- Collaborating with internal teams to align messaging and maintain consistent public image during an event
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not represent the full range of duties required.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does New Catalyst support the growth and development of its employees?
- What opportunities are there for advancement and leadership within the company?
- How does New Catalyst measure the success of its public relations campaigns, and how can I contribute to that success?
- What is the work-life balance like for employees in this role, and how is it supported by the company?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your event or customer-facing experience to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
