📌 Core Information
🔹 Job Title: Public Relations Associate
🔹 Company: The Brand Guild
🔹 Location: New York City, New York, United States (Hybrid)
🔹 Job Type: Hybrid (3 days/week in Flatiron office)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting account success through drafting press materials, research, and monitoring press coverage
- Pitching story angles and building relationships with journalists to secure media opportunities
- Staying ahead of industry trends and supporting press events
ASSUMPTION: This role requires a strong writer and communicator with a passion for media and storytelling, as well as a proactive thinker who's resourceful, organized, and detail-oriented.
📋 Key Responsibilities
✅ Support Account Success:
- Draft press releases, media briefings, talking points, and other key materials
- Research industry trends, media targets, and category insights to fuel strategy
- Monitor press coverage and maintain detailed client reporting
✅ Pitch & Build Relationships:
- Create compelling story angles and pitch proactively to media
- Identify timely earned media opportunities aligned with client goals
- Help build and maintain relationships with local and national journalists
✅ Stay Ahead of the Curve:
- Track editorial calendars and cultural trends to inform outreach
- Stay on top of F&B and hospitality news, sharing insights with teams and clients
- Support press events, activations, and launch moments
ASSUMPTION: The role may require occasional weekend or evening work to support events or meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 2-3 years of PR agency experience (F&B or hospitality experience a plus)
Required Skills:
- Strong writing and communication skills
- Proactive thinking and resourcefulness
- Organizational skills and attention to detail
- Curiosity and news awareness
- Ability to work collaboratively with teams and clients
Preferred Skills:
- Experience with Cision or similar media database platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food and beverage or hospitality industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (Based on industry standards for a PR Associate with 2-3 years of experience in New York City)
Benefits:
- Fully paid medical, dental, and vision
- FSA
- Life and disability insurance
- 401(k) with match
- Robust PTO policy
- Mental health days
- Generous family leave
Working Hours: Full-time (40 hours/week) with flexible hours and occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: The Brand Guild operates in the Public Relations and Communications Services industry, focusing on event conception and execution, marketing, public relations, social media, thought leadership, media training, crisis communications, brand strategy, and creative services.
Company Size: The Brand Guild has 51-200 employees, providing a mid-sized agency environment where applicants can have a significant impact.
Founded: The Brand Guild was founded in 2010 and has since grown to become an integrated agency that builds and executes strategies to grow brands that consumers are obsessed with.
Company Description:
- The Brand Guild is the agency of choice for market makers pushing their way to scale and for market leaders breathing new energy into their organizations.
- Their teams build brand strategies that are creative and customized to get clients measurable results.
- The Brand Guild is a passionate team that relishes competition and goes all in with their clients in order to win.
Company Specialties:
- Event Conception and Execution
- Marketing
- Public Relations
- Social Media
- Thought Leadership
- Media Training
- Crisis Communications
- Brand Strategy
- Creative
Company Website: http://www.thebrandguild.com
ASSUMPTION: The Brand Guild's focus on creativity, collaboration, and client success makes it an attractive option for PR professionals seeking to grow their careers in a dynamic environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career PR professionals seeking to gain experience in a fast-paced agency environment.
Reporting Structure: The PR Associate will report directly to the PR Manager or Director and work closely with account teams to support client needs.
Work Arrangement: This role is a hybrid position, requiring the associate to work on-site in the Flatiron office for three days per week and remotely for the remaining two days.
Growth Opportunities:
- Progression to Senior Associate or Manager roles within the PR department
- Expansion into other areas of the agency, such as marketing or creative services
- Opportunities to work with a diverse range of clients across the food and beverage, hospitality, and other industries
ASSUMPTION: The Brand Guild's commitment to professional development, including annual stipends, training programs, and mentorship opportunities, provides ample room for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: The Brand Guild's New York City office is located in the Flatiron District, providing a vibrant and dynamic work environment.
Office Location(s): 115 East 23rd Street, New York, NY 10010
Geographic Context:
- New York City offers a diverse cultural scene, with numerous restaurants, museums, and entertainment options
- The Flatiron District is known for its architectural significance, shopping, and dining options
- The office is conveniently located near several subway lines, making it easily accessible from various neighborhoods
Work Schedule: The work schedule is generally Monday through Friday, with occasional weekend or evening work required to support events or meet deadlines.
ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing associates to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or virtual interview with the PR Manager or Director
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Writing and communication skills
- Media relations and pitching abilities
- Industry knowledge and news awareness
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your writing and media relations work to showcase during the interview
- Research The Brand Guild's clients and industry focus to demonstrate your understanding of the agency's work
ATS Keywords: Public Relations, Writing, Research, Project Management, Media Relations, Storytelling, Communication, Detail-Oriented, Curiosity, Organization, Proactivity, Trend Analysis, Client Management, Press Events, Media Pitching, Collaboration
ASSUMPTION: The Brand Guild's application process is designed to assess candidates' skills and cultural fit, with a focus on writing, communication, and media relations abilities.
🛠️ Tools & Technologies
- Cision or similar media database platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Social media management tools (e.g., Hootsuite, Sprout Social, or Buffer)
ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Client success
- Competition
- Integrity
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you proactive and resourceful in seeking out opportunities and solving problems?
- Do you have a strong work ethic and a commitment to client success?
ASSUMPTION: Candidates who align with The Brand Guild's values and work style will be well-suited to this role and the agency's culture.
⚠️ Potential Challenges
- Managing multiple clients and priorities simultaneously
- Occasional weekend or evening work to support events or meet deadlines
- Adapting to a fast-paced and dynamic work environment
- Navigating a competitive agency landscape
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to in-house PR roles, this agency position offers exposure to a diverse range of clients and industries
- Unlike corporate PR roles, this position focuses on earned media and media relations, rather than corporate communications
- This role provides opportunities for career growth and advancement within the agency, as well as exposure to various aspects of the PR industry
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other PR opportunities in the industry.
📝 Sample Projects
- Securing media coverage for a new restaurant opening
- Managing a crisis communication situation for a hospitality client
- Coordinating a press event or launch moment for a food and beverage brand
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from media relations and event coordination to crisis communication and strategic planning.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does The Brand Guild support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Brand Guild foster a collaborative and inclusive work environment?
- What opportunities exist for growth and advancement within the agency?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into the work environment and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and media relations work to showcase during the interview
- Research The Brand Guild's clients and industry focus to demonstrate your understanding of the agency's work
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
