Public Relations Associate

📌 Core Information

🔹 Job Title: Public Relations Associate

🔹 Company: LLYC by Lambert

🔹 Location: Detroit, MI, Grand Rapids, MI, Miami, FL

🔹 Job Type: Full-Time

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site (with eligible remote locations)

🚀 Job Overview

Key aspects of this role include:

• Managing client relationships and communications
• Planning and executing PR campaigns and initiatives
• Collaborating with internal and external teams
• Conducting research and analysis
• Developing and implementing communication strategies

ASSUMPTION: This role requires a strong understanding of media relations, excellent communication skills, and the ability to work effectively under pressure.

📋 Key Responsibilities

✅ Oversee press releases, client correspondence, and media correspondence

✅ Act as the first point of contact for client inquiries and ensure efficient responses

✅ Manage PR and communications for corporate clients

✅ Plan, coordinate, and implement client campaigns and initiatives

✅ Track and report media coverage on a regular basis

✅ Implement, update, and propose improvements to the Communication Plan

✅ Conduct research regarding editorial, speaking, and award opportunities for executives and clients

✅ Research client products, services, plans, competitors, and target markets

✅ Prepare activity reports, follow-ups, and results with a forward-looking perspective

✅ Collaborate on proposal writing for potential clients as part of the firm’s business development initiatives

ASSUMPION: The role may require occasional travel to client locations and industry events.

🎯 Required Qualifications

Education: B.A. degree in communication, journalism, media, public relations, or a related field

Experience: 1-2 years of experience in Public Relations, preferably at an agency

Required Skills:

• Excellent communication skills
• Ability to adapt tone for different audiences and channels
• Proficiency in social media management, digital marketing, and content creation
• Experience with media monitoring tools, PR software, and analytics platforms (a plus)

Preferred Skills:

• Fluency in a second language
• Experience with crisis communication

ASSUMPION: Strong analytical skills and the ability to interpret data are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for entry-level PR roles in the specified locations)

Benefits:

• Life insurance
• Paid parental leave
• 401(k) match potential and flex accounts
• Flexible work schedules and summer hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the specific location.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees (mid-sized firm with a global presence)

Founded: 1998 (with nearly 25 years of continuous growth and innovation)

Company Description:

• Lambert is a strategic communications and advisory firm specializing in public relations, investor relations, and integrated marketing
• Founded in 1998, Lambert has grown to become an award-winning team recognized by industry leaders such as O’Dwyer’s, PR Week, PR News, IR Magazine, and PRSA
• The company fosters a collaborative, team-based approach driven by a diverse and inclusive workforce

Company Specialties:

• Public relations
• Investor relations
• Marketing
• Communications strategy
• Crisis communications
• Public policy
• Media coaching
• Branding
• Interactive social media and strategy
• Issues management
• And brand communications

Company Website: www.lambert.com

ASSUMPTION: Lambert's extensive industry experience and diverse team make it an attractive place for PR professionals seeking to grow their careers.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Public Relations Associate will report directly to the Account Director or Senior Account Executive

Work Arrangement: On-site with eligible remote locations (Detroit, MI, Grand Rapids, MI, and Miami, FL)

Growth Opportunities:

• Progression to Senior Associate or Account Executive roles
• Expansion into specialized areas such as crisis communications or investor relations
• Potential relocation to other Lambert offices or international assignments

ASSUMPTION: Successful candidates will have the opportunity to work on high-profile campaigns and gain valuable experience in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Lambert offices are located in modern, professional buildings with collaborative workspaces

Office Location(s):

• 47 Commerce Ave SW, Grand Rapids, MI 49503, US
• 1420 Broadway, First Floor, Detroit, MI 48226, US
• 7201 N Dreamy Draw Dr, Phoenix, AZ 85020, US
• 16052 Swingley Ridge Rd, Chesterfield, MO 63017, US

Geographic Context:

• Grand Rapids and Detroit, MI, are both mid-sized cities with vibrant arts, culture, and food scenes
• Miami, FL, is a major metropolitan area with a diverse population and a thriving business district
• All locations offer a mix of urban and suburban living options

Work Schedule: Full-time (40 hours per week) with flexible work schedules and summer hours

ASSUMPTION: Lambert's office locations provide a mix of urban and suburban living options, catering to various lifestyle preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication skills and adaptability
• Problem-solving abilities
• Strategic thinking and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your work, such as press releases, media coverage, or campaign results
• Research Lambert's company culture and values to demonstrate your fit
• Practice common interview questions and be prepared to discuss your career goals and aspirations

ATS Keywords: Public Relations, Communications, Media Relations, Campaign Planning, Client Management, Project Coordination, Research, Strategic Communications, Media Monitoring, Digital Marketing, Content Creation

ASSUMPTION: Lambert's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Cision
• Muck Rack
• Hootsuite
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Lambert provides the necessary tools and technologies for associates to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Awareness: Lambert fosters a culture of awareness, encouraging employees to stay informed about industry trends and client needs
• Belonging: The company promotes a sense of belonging, ensuring that all employees feel valued and respected
• Allyship: Lambert emphasizes allyship, supporting employees in their personal and professional growth

Work Style:

• Collaborative: Lambert encourages teamwork and open communication
• Adaptable: The company values adaptability, allowing employees to adjust to changing market conditions and client needs
• Inclusive: Lambert fosters an inclusive work environment, welcoming diverse perspectives and ideas

Self-Assessment Questions:

• How do you stay informed about industry trends and client needs?
• Can you provide an example of a time when you adapted to a significant change in your work environment?
• How do you contribute to an inclusive work environment, and what steps have you taken to support diversity, equity, and inclusion?

ASSUMPTION: Lambert's culture emphasizes awareness, belonging, and allyship, creating a supportive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously may require strong time management and organizational skills
• Working in a fast-paced agency environment may present challenges for those new to the industry
• Occasional travel to client locations or industry events may be required
• Adapting to changing client needs and market conditions may necessitate flexibility and quick thinking

ASSUMPTION: Lambert's dynamic work environment may present challenges, but also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike in-house PR roles, agency positions often involve managing multiple clients simultaneously
• Agency work may require more frequent travel and adaptability to diverse client needs
• Career progression in an agency setting may involve moving into account management or specialized practice areas

ASSUMPTION: While agency and in-house PR roles share many similarities, the work environment, client base, and career progression may differ significantly.

📝 Sample Projects

• Developing and executing a media relations campaign for a tech startup launch
• Managing crisis communications for a corporate client facing a public scandal
• Planning and coordinating a virtual event for a non-profit organization

ASSUMPTION: Lambert's diverse client base offers opportunities to work on a wide range of projects, from media relations and crisis communications to event planning and digital marketing.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Lambert support the professional development and growth of its associates?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lambert foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support these values?
• What opportunities are there for collaboration and knowledge-sharing among team members?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, such as media relations, campaign planning, and client management
• Prepare examples of your work, such as press releases, media coverage, or campaign results, to showcase your abilities
• Research Lambert's company culture and values to demonstrate your fit and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.