Public Relations Associate

📌 Core Information

🔹 Job Title: Public Relations Associate

🔹 Company: Impact Collective

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Public Relations & Communications

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing advertising campaigns across various PR and communication methods.
• Establishing strategic alliances and collaborations with key business players.
• Overseeing publicity content and managing media inquiries.
• Monitoring market dynamics and providing relevant suggestions on client contact methods.
• Working in a fast-paced, team-driven environment with a focus on personal communication with clients.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong interpersonal skills to effectively manage campaigns, build relationships, and communicate with diverse stakeholders.

📋 Key Responsibilities

✅ Recognize specific advertising audiences and set preferences within industries.

✅ Create and implement advertising campaigns across a wide range of PR and communication methods.

✅ Develop strategic alliances and collaborations with key business players, companies, and suppliers.

✅ Establish plans and techniques to improve the credibility of the business and drive eligible traffic.

✅ Build material for news releases, by-line posts, and preview demonstrations.

✅ Oversee and authorize publicity content.

✅ Establish a plan for public relations, targeting high-level placements and event-based campaigns.

✅ Organize and track the marketing expenditure on a bi-annual basis and appropriately distribute funds.

✅ Deploy marketing strategies from start to finish and measure progress on campaign results, gain feedback, and evaluate towards objectives.

✅ Maintain a clear view of market dynamics impacting clients and make relevant suggestions on their contact methods.

✅ Review and improve networking tactics.

✅ Organize all public relations programs and methods.

✅ Handle media enquiries and briefing demands.

✅ Build systems and practices for a well-positioned organization.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and day-to-day execution of PR campaigns. Strong organizational skills and the ability to multitask are essential for success.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Communications, Public Relations, Business, or a related field.

Experience: 2-5 years of experience serving in the marketing, advertising, and PR sector.

Required Skills:

• Proven experience in defining target markets and effectively planning and executing marketing strategies.
• Solid comprehension of online analytics software.
• Good communication skills, both written and verbal.
• Statistically literate, confident dealing with numbers, thinking rationally of statistics, and manipulating data with spreadsheets.
• Experience in developing and maintaining a marketing/PR unit.

Preferred Skills:

• Experience working with telecommunications, food, non-profit, or humanitarian organizations.
• Familiarity with the New York market and local media landscape.

ASSUMPTION: Candidates with a strong academic background in communications or a related field, along with relevant work experience, will be well-suited for this role. A proven track record of successful PR campaigns is highly desirable.

💰 Compensation & Benefits

Salary Range: The estimated salary range for this role is $66,000 - $69,000 per year, based on industry standards for a mid-level PR associate in New York City.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM), with flexibility for occasional evening or weekend events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Impact Collective is a leading public advertising and communications organization that focuses on personal communication with its clients. They serve a diverse range of industries, including telecommunications, food, non-profit, and humanitarian organizations.

Company Size: Impact Collective is a small company with 2-10 employees, providing a close-knit work environment where individual contributions have a significant impact.

Founded: 2009, with a strong track record of growth and success in the PR and communications industry.

Company Description:

• Impact Collective discovers, engages, and supports clients who may otherwise be ignored or left behind.
• The company offers 24/7, technical, team-driven support across the US, the United Kingdom, and Australia.
• Impact Collective's innovative face-to-face strategy allows its firm affiliates to produce better results and minimize costs by combining behavioral, direct, and unique marketing strategies.

Company Specialties:

• Public relations and communications
• Advertising and marketing
• Event planning and management

Company Website: http://www.impactcollective.com

ASSUMPTION: Impact Collective's small size and focus on personal communication with clients create a unique work environment that prioritizes collaboration and individual contributions.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Communications & PR leader and works closely with the marketing and sales teams.

Work Arrangement: On-site, with a focus on collaboration and teamwork in the New York office.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it continues to grow.
• Opportunities to work on diverse campaigns and gain experience in various industries.
• Chance to develop leadership skills and mentor junior team members.

ASSUMPTION: This role offers a unique opportunity for a mid-level PR professional to make a significant impact in a growing company and gain experience in various industries.

🌍 Location & Work Environment

Office Type: Impact Collective's office is located in the heart of New York City, providing a vibrant and dynamic work environment.

Office Location(s): 800 Maine Ave SW, Washington, District of Columbia 20024, US

Geographic Context:

• New York City offers a diverse and multicultural environment, with numerous opportunities for networking and professional growth.
• The city is home to a thriving PR and communications industry, with many prominent agencies and in-house teams.
• New York City's fast-paced and competitive nature can provide unique challenges and rewards for PR professionals.

Work Schedule: Full-time, with standard business hours and occasional flexibility for evening or weekend events.

ASSUMPTION: Working in New York City offers unique opportunities for PR professionals to network, gain experience, and advance their careers. However, the city's fast-paced and competitive nature can also present challenges, such as a higher cost of living and increased workload.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Communications & PR leader to discuss the role, responsibilities, and qualifications.
• Final interview with the company's leadership team to evaluate fit and make a hiring decision.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Creativity and strategic thinking in developing PR campaigns.
• Understanding of the PR and communications industry and relevant trends.
• Ability to work collaboratively and effectively in a team environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Impact Collective's unique approach to PR and communications.
• Showcase your ability to think strategically and creatively in developing PR campaigns.
• Prepare questions to ask the interviewer about the company, the role, and the team to demonstrate your interest and engagement.

ATS Keywords: Public Relations, Marketing, Communications, Advertising, Strategic Alliances, Campaign Management, Media Relations, Content Creation, Analytics, Networking, Team Collaboration, Budget Management, Data Analysis, Client Engagement, Publicity, Event Planning

ASSUMPTION: Impact Collective's interview process is designed to assess candidates' communication skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their understanding of the PR and communications industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• PR and communications software (e.g., Muck Rack, Agility PR Solutions)
• Social media platforms (e.g., Twitter, LinkedIn, Facebook)

ASSUMPTION: Impact Collective uses industry-standard tools and technologies to manage its PR and communications efforts. Familiarity with these tools is not required but may be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Personal communication and connection with clients
• Collaboration and teamwork
• Innovation and creativity in marketing and PR strategies

Work Style:

• Fast-paced and dynamic work environment
• Focus on personal communication and connection with clients
• Collaborative and team-driven approach to PR and communications

Self-Assessment Questions:

• Do you thrive in a fast-paced, team-driven environment?
• Are you comfortable working with diverse clients and industries?
• Do you have strong communication skills and the ability to think strategically and creatively?

ASSUMPTION: Impact Collective values personal communication, collaboration, and innovation in its PR and communications efforts. Candidates who are comfortable working in a fast-paced, team-driven environment and have strong communication skills will be well-suited for this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility.
• The diverse range of clients and industries may present unique challenges and require quick learning and adaptation.
• The competitive nature of the PR and communications industry in New York City may present challenges in standing out and making an impact.
• The cost of living in New York City may be higher than in other locations, potentially impacting quality of life.

ASSUMPTION: While Impact Collective offers a unique and rewarding work environment, candidates should be aware of the potential challenges and ensure they are comfortable with the fast-paced, dynamic nature of the role and the competitive New York City market.

📈 Similar Roles Comparison

• Unlike traditional PR agencies, Impact Collective focuses on personal communication and connection with clients, providing a unique approach to PR and communications.
• The diverse range of clients and industries at Impact Collective offers opportunities to gain experience in various sectors and develop a broad skill set.
• Compared to larger PR agencies, Impact Collective offers a more collaborative and team-driven work environment, with opportunities for greater input and impact on campaigns.

ASSUMPTION: Impact Collective's unique approach to PR and communications, diverse client base, and collaborative work environment set it apart from traditional PR agencies and offer unique opportunities for growth and development.

📝 Sample Projects

• Developing and executing a PR campaign for a telecommunications client to launch a new product.
• Creating and implementing a social media strategy for a non-profit organization to raise awareness and engage with its target audience.
• Managing media relations for a food company to promote a new line of products and generate buzz.

ASSUMPTION: These sample projects illustrate the diverse range of clients and industries that Impact Collective serves, as well as the creative and strategic nature of the PR and communications work it performs.

❓ Key Questions to Ask During Interview

• How does Impact Collective's approach to PR and communications differ from traditional agencies?
• Can you describe the team structure and dynamics at Impact Collective?
• How does Impact Collective support the professional development and growth of its employees?
• What are the most challenging aspects of working in the PR and communications industry in New York City?
• How does Impact Collective measure the success of its PR campaigns, and how are these metrics used to inform future strategies?

ASSUMPTION: These questions are designed to help candidates better understand Impact Collective's unique approach to PR and communications, the work environment, and the opportunities for growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Impact Collective's unique approach to PR and communications.
• Prepare questions to ask the interviewer about the company, the role, and the team to demonstrate your interest and engagement.
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.