📌 Core Information
🔹 Job Title: Public Relations Associate
🔹 Company: Shine Social Brand
🔹 Location: Cincinnati, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing PR strategies that align with company objectives.
- Building and maintaining relationships with media contacts and industry influencers.
- Monitoring media coverage and preparing reports on PR activities and their effectiveness.
- Assisting in organizing press events, product launches, and other promotional activities.
ASSUMPTION: This role requires a proactive, creative individual who can multitask and thrive in a fast-paced environment. Strong communication skills and a solid understanding of media relations are crucial for success in this position.
📋 Key Responsibilities
✅ Assist in developing and implementing PR strategies that align with company objectives.
✅ Draft and edit press releases, media advisories, and other communication materials.
✅ Build and maintain relationships with media contacts and industry influencers.
✅ Monitor media coverage and prepare reports on PR activities and their effectiveness.
✅ Assist in organizing press events, product launches, and other promotional activities.
✅ Manage and create content for social media platforms to enhance brand visibility.
ASSUMPTION: This role involves a mix of strategic planning, creative writing, and relationship-building. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
Experience: 0-2 years of relevant experience in public relations, communications, or a related field.
Required Skills:
- Excellent verbal and written communication skills, with a strong grasp of storytelling techniques.
- Familiarity with media relations and understanding of how the media operates.
- Strong organizational skills and ability to handle multiple projects simultaneously.
- Proficient in using social media platforms and basic design tools.
- Creative thinker with a proactive approach to problem-solving.
Preferred Skills:
- Experience with media monitoring tools and platforms.
- Fluency in a second language.
ASSUMPTION: While a degree in a related field is required, the company values relevant experience and transferable skills. Candidates with a strong portfolio and relevant experience may be considered even if they lack a degree.
💰 Compensation & Benefits
Salary Range: $23.50 - $32.00 per hour, based on experience. This is an industry-standard range for an entry-level PR role in Cincinnati, Ohio.
Benefits:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and holidays.
- Professional development opportunities.
- Flexible work environment.
Working Hours: Full-time (40 hours per week), with some flexibility for occasional overtime during press events or crises.
ASSUMPTION: The salary range provided is based on market research and industry standards for entry-level PR roles in Cincinnati. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Shine Social Brand operates in the competitive Public Relations and Communications Services industry, focusing on brand storytelling and media relations.
Company Size: With 51-200 employees, Shine Social Brand offers a mid-sized company environment where applicants can make a significant impact while enjoying ample growth opportunities.
Founded: Shine Social Brand was founded in 2019, making it a relatively young and dynamic company.
Company Description:
- Shine Social Brand is a passionate team of storytellers, trendsetters, and dream weavers dedicated to making brands shine brighter than ever before.
- The company focuses on brand storytelling, media relations, and creative communications strategies to help clients stand out in the market.
- Shine Social Brand prides itself on its innovative approach to PR and branding, offering a unique blend of creativity, strategy, and results-driven execution.
Company Specialties:
- Brand storytelling and messaging.
- Media relations and influencer marketing.
- Creative communications strategies and campaign development.
Company Website: https://www.shinesocialbrand.com
ASSUMPTION: Shine Social Brand's focus on creativity, innovation, and results-driven PR makes it an attractive option for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to 2 years of experience in public relations or a related field.
Reporting Structure: The Public Relations Associate will report directly to the PR Manager or Director, working closely with the PR team and collaborating with other departments as needed.
Work Arrangement: This is an on-site position, requiring the associate to work from the company's Cincinnati office. However, some flexibility may be available for remote work in certain circumstances.
Growth Opportunities:
- Progression to a Senior PR Associate or PR Manager role as skills and experience develop.
- Expansion into specialized areas such as crisis communications, event planning, or digital marketing.
- Opportunities to work on high-profile campaigns and contribute to the company's growth and success.
ASSUMPTION: Shine Social Brand values internal promotions and offers growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission.
🌍 Location & Work Environment
Office Type: Shine Social Brand's office is a modern, collaborative workspace designed to foster creativity and teamwork.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Cincinnati, Ohio, is a vibrant city with a rich history and a thriving arts and culture scene.
- The city offers a diverse range of neighborhoods, each with its unique character and amenities.
- Cincinnati is home to several Fortune 500 companies and a growing startup ecosystem, providing ample opportunities for professional growth and networking.
Work Schedule: The work schedule is primarily Monday through Friday, with some flexibility for occasional overtime during press events or crises.
ASSUMPTION: Shine Social Brand's Cincinnati office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit.
- In-person or virtual interview with the PR Manager or Director to discuss the role and company in more detail.
- Final interview with a panel of team members to assess skills and fit within the team.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Understanding of media relations and storytelling techniques.
- Problem-solving abilities and creativity.
- Cultural fit and alignment with the company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include specific examples of your PR or communications work, demonstrating your ability to craft compelling narratives and engage with media outlets.
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
ATS Keywords: Public Relations, Communications, Marketing, Storytelling, Media Relations, Organizational Skills, Social Media, Creative Thinking, Problem Solving
ASSUMPTION: Shine Social Brand's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. The company values candidates who can think creatively, communicate effectively, and demonstrate a strong work ethic.
🛠️ Tools & Technologies
- Media monitoring and analytics tools (e.g., Mention, Brand24, or similar platforms).
- Social media management platforms (e.g., Hootsuite, Buffer, or similar tools).
- Design tools for creating visual content (e.g., Canva, Adobe Creative Suite, or similar software).
- Project management tools (e.g., Asana, Trello, or similar platforms) for organizing tasks and workflows.
ASSUMPTION: Shine Social Brand uses industry-standard tools and technologies to streamline workflows and enhance productivity. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Embracing innovation and thinking outside the box.
- Collaboration: Working together to achieve common goals.
- Integrity: Upholding ethical standards and acting with honesty and transparency.
- Results-driven: Focusing on outcomes and delivering tangible results for clients.
Work Style:
- Dynamic and fast-paced, with a focus on multitasking and adaptability.
- Collaborative, with a strong emphasis on teamwork and open communication.
- Results-oriented, with a commitment to delivering high-quality work and exceeding client expectations.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and seeking input from team members?
- Do you have a strong commitment to delivering high-quality work and exceeding client expectations?
ASSUMPTION: Shine Social Brand values candidates who align with its core values and work style. Applicants should carefully consider their fit with the company's culture before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
- Adapting to changing priorities and workloads, as PR roles can be unpredictable and fast-paced.
- Working with diverse clients and stakeholders, requiring strong communication and interpersonal skills.
- Keeping up with industry trends and best practices, as PR is a constantly evolving field.
ASSUMPTION: Shine Social Brand offers a dynamic and challenging work environment, with ample opportunities for growth and professional development. However, candidates should be prepared to manage multiple priorities and adapt to changing circumstances.
📈 Similar Roles Comparison
- Compared to other entry-level PR roles, this position offers a competitive salary range and comprehensive benefits package.
- Shine Social Brand's focus on creativity and innovation sets it apart from more traditional PR agencies, offering candidates a unique and dynamic work environment.
- This role provides an excellent opportunity for candidates to gain experience in a fast-paced, collaborative environment and make a significant impact on the company's success.
ASSUMPTION: While entry-level PR roles may vary in terms of salary, benefits, and work environment, Shine Social Brand's focus on creativity, collaboration, and results-driven PR makes it an attractive option for candidates seeking a dynamic and impactful work experience.
📝 Sample Projects
- Developing and implementing a media relations strategy for a new product launch, resulting in significant media coverage and brand awareness.
- Crafting a compelling brand narrative and messaging framework for a startup, helping to position the company as a thought leader in its industry.
- Managing a crisis communications situation, working closely with the client and other stakeholders to mitigate damage and protect the company's reputation.
ASSUMPTION: Shine Social Brand's PR associates work on a diverse range of projects, from brand storytelling and media relations to crisis communications and event planning. Candidates should be prepared to tackle a variety of challenges and adapt to changing priorities.
❓ Key Questions to Ask During Interview
- How does Shine Social Brand support the professional development and growth of its employees?
- Can you describe the company's approach to media relations and brand storytelling?
- How does the PR team collaborate with other departments, such as marketing and creative services?
- What are the most challenging aspects of working in this role, and how does the company support its employees in overcoming these challenges?
- How does Shine Social Brand measure the success of its PR campaigns, and how are these metrics used to inform future strategies?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the company. These questions should focus on the company's culture, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Shine Social Brand careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
- Prepare for the interview by researching the company and practicing your responses to common PR interview questions.
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
