📌 Core Information
🔹 Job Title: Public Relations Associate
🔹 Company: Hexagroup
🔹 Location: Houston, TX, United States
🔹 Job Type: Part-time
🔹 Category: Advertising Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote-friendly (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic PR plans for energy and industrial markets
- Crafting compelling narratives and thought leadership content
- Building and maintaining strong relationships with industry journalists and publications
- Monitoring media coverage and providing strategic counsel to clients
- Collaborating with cross-functional teams to ensure messaging consistency
ASSUMPTION: This role requires a balance of strategic thinking, strong writing skills, and established media contacts in the energy and industrial sectors.
📋 Key Responsibilities
✅ Develop and implement strategic PR plans tailored to energy and industrial markets
✅ Craft press releases, media pitches, and thought leadership content aligning with client messaging
✅ Identify and engage with key media outlets, journalists, and industry publications
✅ Monitor media coverage, prepare coverage reports, and provide strategic counsel to clients
✅ Collaborate with content, creative, and account teams to ensure messaging consistency across channels
✅ Support event-related PR efforts, including trade show press kits and media outreach
ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, public relations, journalism, marketing, or a related field
Experience: 5+ years of public relations experience, preferably with energy, industrial, or B2B clients
Required Skills:
- Exceptional writing, editing, and storytelling skills
- Strong network of media contacts in energy and industry sectors (preferred)
- Confidence managing multiple deadlines and fast-moving projects
- Strategic thinker with the ability to provide counsel and direction to clients
- Experience with PR tools and platforms (e.g., Meltwater, Cision, PR Newswire) is a plus
Preferred Skills:
- Familiarity with the energy and industrial sectors
- Experience working with B2B clients
ASSUMPTION: Candidates with a strong track record of securing media placements in trade and national publications will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Full-time equivalent, part-time will be prorated)
Benefits:
- Flexible and collaborative work environment
- Remote-friendly work arrangement
- Opportunity to work with high-impact clients in the energy and industrial sectors
Working Hours: 20 hours per week (flexible)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level PR roles in the Houston area, considering the part-time nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Hexagroup operates in the advertising services industry, focusing on B2B marketing for energy and industrial clients.
Company Size: Hexagroup is a small company with 11-50 employees, offering a flexible and collaborative work environment.
Founded: The company's founding date is not specified, but it has been operating for at least a decade.
Company Description:
- Hexagroup is a digital marketing firm specializing in web development, 3D animation, inbound marketing, graphic design, and more.
- The company blends its skills to create unique and effective solutions for clients, with a focus on successful software applications and communication tools.
- Hexagroup is a member-owner of BBN, the world's #1 B2B agency, providing global reach and insight to its specialized focus on energy and industrial sectors.
Company Specialties:
- Web Development
- 3D Animation
- Inbound Marketing
- Graphic Design
- Marketing Consulting
- Mobile Solutions
- Content Development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Programmatic Display
- Lead Generation
- Social Media Marketing
- Video Advertising
- Brand Management
Company Website: https://www.hexagroup.com
ASSUMPTION: Hexagroup's focus on energy and industrial sectors makes it an attractive option for PR professionals with relevant experience.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Part-Time PR Specialist will work closely with account and strategy teams, reporting directly to the PR team lead or manager.
Work Arrangement: This is a part-time or project-based position, offering flexibility for professionals seeking a balance between work and personal life.
Growth Opportunities:
- Potential to take on more responsibilities and grow within the PR team
- Opportunity to work with high-impact clients and contribute to their success
- Chance to develop skills in energy and industrial sectors, if not already familiar
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and develop expertise in the energy and industrial sectors.
🌍 Location & Work Environment
Office Type: Hexagroup's office is located in Houston, TX, with a flexible and collaborative work environment.
Office Location(s): 3411 Mt. Vernon, Houston, TX 77006, US
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse economy and a strong energy sector.
- The city offers a range of cultural attractions, including museums, theaters, and professional sports teams.
- Houston has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is flexible, with a requirement of 20 hours per week. Hours may vary depending on project demands.
ASSUMPTION: The flexible work arrangement and remote-friendly policy make this role an attractive option for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interview with the PR team lead or manager
- Final interview with the company's leadership team
Key Assessment Areas:
- Writing and editing skills
- Strategic thinking and problem-solving abilities
- Media relations and networking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in energy, industrial, or B2B sectors
- Include examples of media placements secured in trade or national publications
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare questions about the company, team, and growth opportunities to demonstrate your interest in the position
ATS Keywords: Public Relations, Media Relations, Writing, Editing, Storytelling, Strategic Thinking, Client Communication, Media Monitoring, Event PR, Press Releases, Media Pitches, Thought Leadership, Collaboration, Project Management, PR Tools, Networking, Energy, Industrial, B2B
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare thoughtful questions to ask during the interview process.
🛠️ Tools & Technologies
- PR tools and platforms (e.g., Meltwater, Cision, PR Newswire)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with PR tools and platforms is preferred, but not required. The company may provide training or support for new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Client-centricity
- Integrity
- Results-driven
Work Style:
- Flexible and adaptable
- Results-oriented and proactive
- Strong communication and teamwork skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a collaborative and flexible work environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to discuss their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Building and maintaining strong relationships with industry journalists and publications
- Adapting to the unique needs and requirements of energy and industrial clients
- Keeping up with industry trends and developments in a rapidly evolving sector
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles and how they plan to address them in this position.
📈 Similar Roles Comparison
- This role is similar to other PR specialist or associate positions, but with a focus on energy and industrial markets
- Compared to other PR roles, this position offers a flexible and remote-friendly work arrangement
- Career paths for this role may include progression to senior PR roles, account management, or agency leadership
ASSUMPTION: Applicants should research similar roles and compare the responsibilities, qualifications, and benefits to make an informed decision about their application.
📝 Sample Projects
- Developing and implementing a strategic PR plan for a new energy client
- Crafting a thought leadership article on the future of industrial automation
- Securing media placements for a client's innovative product launch in the energy sector
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to the success of their previous clients or employers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the energy and industrial sectors, and how does this role address them?
- How does Hexagroup support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Hexagroup measure the success of its PR campaigns, and what metrics does it use to track progress?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare questions about the company, team, and growth opportunities to demonstrate your interest in the position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
