🔹 Job Title: Public Relations Associate Director
🔹 Company: Burson
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of experience and expertise in public relations, with a focus on consumer and tech sectors. The ideal candidate will have a strong understanding of the Australian media landscape and be comfortable leading global clients.
✅ Lead high-profile global clients in the consumer and tech sectors, offering strategic counsel, creative direction, and integrated campaign leadership
✅ Build trusted, long-term client relationships by delivering on business goals and ensuring satisfaction, retention, and growth
✅ Oversee the development and execution of multichannel campaigns that blend media, influencers, digital, social, and data-driven insights
✅ Stay ahead of industry trends to keep clients at the forefront of innovation and integrated communications
✅ Manage escalations and ensure delivery excellence, collaborating with senior leaders as needed
✅ Lead new business pitches, crafting compelling strategies and narratives that showcase Burson’s creative and strategic strengths
✅ Collaborate on persuasive proposals, negotiate with clients and procurement, and secure new opportunities
✅ Stay informed on competitor activity and market shifts to support portfolio growth
✅ Inspire, lead, and mentor a high-performing team, promoting a collaborative, inclusive, and fast-paced culture
✅ Support team growth through ongoing coaching, feedback, and professional development opportunities
✅ Lead by example, embodying Burson’s values of creativity, collaboration, and client excellence
✅ Oversee media strategy and influencer partnerships, ensuring alignment with client objectives and campaign direction
✅ Act as a senior advisor, helping teams build strong relationships with media, influencers, and industry partners
✅ Lead innovative, integrated approaches that blend traditional and digital channels
✅ Manage budgets, billing, and resource allocation to ensure account profitability and operational efficiency
✅ Maintain accurate reporting, meet billability targets, and contribute to forecasting and business planning
✅ Play an active role in shaping Burson’s culture and talent strategy and supporting recruitment
✅ Contribute to agency growth through thought leadership, award entries, marketing efforts, and championing creativity and innovation across the business
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and creative direction. The ideal candidate will have experience in managing global clients and leading high-performing teams.
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 10+ years of agency experience with expertise across consumer, tech, and B2B sectors, with a deep understanding of the Australian media, digital, and influencer landscape
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in public relations, with a focus on consumer and tech sectors. They will be comfortable leading global clients and managing high-performing teams.
Salary Range: AUD 180,000 - 220,000 per annum (Based on industry standards for a senior PR role in Sydney)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexibility for hybrid work arrangement (4 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior PR role in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Burson is the global leader in communications, purpose-built to create value for clients through reputation. They reinvent how reputation creates competitive advantage for their clients, so they can lead today and far into the future.
Company Size: Burson has 5,001-10,000 employees globally, with a presence in New York, US, and Sydney, Australia.
Founded: Burson was founded in 1953 and has since grown into a global communications leader.
Company Description:
Company Specialties:
Company Website: bursonglobal.com
ASSUMPTION: Burson is a well-established global communications leader with a strong focus on reputation management and integrated communications. They offer a dynamic environment where ambitious colleagues can elevate their skills and expand their networks.
Career Level: Senior Associate Director, with the opportunity to grow into a leadership role within the agency
Reporting Structure: This role reports directly to the Managing Director and oversees a team of PR professionals
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance into a leadership position within the agency and gain exposure to global clients.
Office Type: Modern, collaborative office space in Sydney, Australia
Office Location(s): 126 Phillip Street, Sydney NSW 2000, Australia
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexibility for hybrid work arrangement (4 days in office)
ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with a high standard of living and excellent opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Public Relations, Associate Director, Global Clients, Consumer, Tech, Integrated Campaigns, Media Strategy, Influencer Engagement, Team Leadership, Burson
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and client management skills. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their fit with Burson's company culture.
ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to manage client campaigns, track performance, and collaborate with team members.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record of delivering high-quality work under tight deadlines. They will also be a strong communicator and collaborator, with a passion for integrated marketing and influencer engagement.
ASSUMPTION: This role presents several challenges, including managing global clients with diverse needs, balancing multiple priorities, and adapting to a hybrid work arrangement. The ideal candidate will be comfortable working in a fast-paced environment and have strong leadership, strategic thinking, and client management skills.
ASSUMPTION: While this role is similar to other senior associate director positions in public relations agencies, Burson's global presence and commitment to integrated communications make it a unique opportunity for the right candidate.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the ideal candidate in this role, from developing and executing global campaigns to managing crises and leading new business pitches.
ASSUMPTION: These key questions will help applicants better understand the team structure, professional development opportunities, and market dynamics relevant to this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.