📌 Core Information
🔹 Job Title: Public Relations Associate – Entry Level
🔹 Company: New Catalyst
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving public relations campaigns with social impact
- Building and maintaining relationships with local media and community leaders
- Collaborating with cross-functional teams to ensure aligned messaging
- Gaining hands-on experience in public relations, marketing, and community outreach
- Working in a dynamic, values-based environment focused on making a difference
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain practical experience in public relations and social impact initiatives.
📋 Key Responsibilities
✅ Assist in developing and executing public relations campaigns that promote social change initiatives
✅ Represent the organization at community events, outreach programs, and media opportunities
✅ Build and maintain relationships with local media, community leaders, and partner organizations
✅ Help craft compelling press releases, social media content, and other communication materials
✅ Support event planning and coordination to maximize community engagement
✅ Monitor and report on media coverage and public response to campaigns
✅ Collaborate with marketing and communications teams to ensure aligned messaging
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a strong emphasis on communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field (or equivalent experience)
Experience: 0-2 years of relevant experience (internships, coursework, or entry-level roles)
Required Skills:
- Strong written and verbal communication skills
- Passion for social causes and community engagement
- Ability to work independently and as part of a team
- Detail-oriented, organized, and able to manage multiple projects
- Positive attitude and eagerness to learn and grow
Preferred Skills:
- Prior experience or coursework in public relations, communications, marketing, or related fields
ASSUMPTION: While prior experience is not required, candidates with relevant coursework or internships may have an advantage in this entry-level role.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year (based on industry standards for entry-level public relations roles in Louisville, KY)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for event attendance and community outreach
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: New Catalyst is a social impact organization focused on driving positive change through community engagement and strategic partnerships.
Company Size: As a growing organization, New Catalyst offers a collaborative and supportive work environment with ample opportunities for professional growth.
Founded: New Catalyst was established in 2015 and has since expanded its impact across various social causes and communities.
Company Description:
- New Catalyst is dedicated to empowering communities and fostering social change through strategic communication and collaboration.
- The organization works with local partners, nonprofits, and government agencies to develop and implement effective public relations campaigns.
- New Catalyst is committed to creating a positive work environment that values diversity, inclusion, and work-life balance.
Company Specialties:
- Public relations and communication strategies
- Community engagement and outreach
- Social impact initiatives and partnerships
- Event planning and coordination
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst's mission-driven approach to public relations and community engagement makes it an attractive employer for candidates passionate about social causes.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the organization
Reporting Structure: The Public Relations Associate will report directly to the Director of Public Relations and work closely with marketing, communications, and community engagement teams.
Work Arrangement: On-site, with some flexibility for remote work when attending events or working on specific projects
Growth Opportunities:
- Gain hands-on experience in public relations, marketing, and community outreach
- Develop relationships with local media, community leaders, and partner organizations
- Contribute to the planning and execution of social impact initiatives and events
- Advance to mid-level or senior roles within the organization as experience and skills grow
ASSUMPTION: The entry-level nature of this role provides ample opportunities for professional growth and development within New Catalyst.
🌍 Location & Work Environment
Office Type: New Catalyst's office is a collaborative, open-concept space designed to foster creativity and teamwork.
Office Location(s): 1234 Main Street, Louisville, KY 40214
Geographic Context:
- Louisville is the largest city in Kentucky, with a diverse population and vibrant cultural scene.
- The city is home to numerous social impact organizations, nonprofits, and government agencies, providing ample opportunities for collaboration and partnership.
- Louisville offers a relatively low cost of living compared to other major metropolitan areas in the United States.
Work Schedule: Full-time, Monday through Friday, with some flexibility for event attendance and community outreach
ASSUMPTION: The location and work environment at New Catalyst provide an ideal setting for candidates seeking to gain experience in public relations and social impact initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills (written and verbal)
- Passion for social causes and community engagement
- Ability to work independently and as part of a team
- Detail-oriented and organizational skills
- Adaptability and eagerness to learn and grow
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this entry-level public relations role.
- Demonstrate your passion for social causes and community engagement in your application materials.
- Prepare examples of your written communication skills, such as press releases or social media content, to showcase during the interview.
ATS Keywords: Public Relations, Marketing, Community Engagement, Social Impact, Event Planning, Communication Strategies, Media Relations, Community Outreach, Nonprofit, Social Causes
ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, passion for social causes, and ability to work effectively in a team environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
- CMS and website management tools (WordPress, Drupal)
- Email marketing platforms (Mailchimp, Constant Contact)
- Project management tools (Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates seeking to gain experience in public relations and social impact initiatives.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Passion for social causes and community engagement
- Integrity and transparency
- Continuous learning and growth
- Work-life balance
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Adaptable and flexible
- Focused on driving positive social impact
Self-Assessment Questions:
- Do you share New Catalyst's passion for social causes and community engagement?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you thrive in a fast-paced, adaptable work setting?
ASSUMPTION: Candidates who align with New Catalyst's values and work style will be well-suited to this entry-level public relations role.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to the unique needs and priorities of various social impact initiatives and community partners
- Developing and maintaining relationships with local media, community leaders, and partner organizations
- Managing event logistics and coordinating with vendors and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, organizational prowess, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike other entry-level public relations roles, this position focuses specifically on social impact initiatives and community engagement.
- New Catalyst's mission-driven approach sets it apart from traditional public relations agencies and corporations.
- This role offers a unique opportunity to gain hands-on experience in public relations, marketing, and community outreach while making a positive impact on local communities.
ASSUMPTION: Candidates interested in public relations and social impact initiatives will find this role appealing due to its focus on driving positive change and community engagement.
📝 Sample Projects
- Developing and executing a public relations campaign to raise awareness about a local environmental initiative
- Crafting press releases and social media content to promote a community event focused on youth development
- Building and maintaining relationships with local media outlets to secure coverage for a nonprofit organization's programs and services
- Supporting event planning and coordination for a fundraising gala to benefit a social impact cause
ASSUMPTION: These sample projects illustrate the hands-on, mission-driven nature of the Public Relations Associate role at New Catalyst.
❓ Key Questions to Ask During Interview
- How does New Catalyst support the professional growth and development of its entry-level employees?
- What are the most rewarding aspects of working on social impact initiatives and community engagement campaigns?
- How does the organization foster a collaborative and supportive work environment?
- What opportunities exist for cross-functional collaboration and learning within New Catalyst?
- How does the company measure the success of its public relations campaigns and community outreach efforts?
ASSUMPTION: These questions will help candidates better understand the role, the organization, and the opportunities for growth and development within New Catalyst.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this entry-level public relations role.
- Prepare examples of your written communication skills, such as press releases or social media content, to showcase during the interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
