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Public Relations Associate – Entry Level

IMS
Full-time
On-site
Livermore, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Public Relations Associate – Entry Level

πŸ”Ή Company: IMS

πŸ”Ή Location: Livermore, CA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Public Relations & Communications

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving impactful public relations and community outreach campaigns
  • Representing the organization at local events and media engagements
  • Building and nurturing relationships with key stakeholders
  • Crafting compelling communication materials
  • Supporting event planning and coordination
  • Monitoring media coverage and public feedback
  • Collaborating with marketing and communications teams

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking hands-on experience in public relations and community engagement within the nonprofit sector.

πŸ“‹ Key Responsibilities

βœ… Assist in developing and executing public relations campaigns that promote social impact initiatives

βœ… Represent the organization at community events, outreach programs, and media engagements

βœ… Build and nurture relationships with local media, community leaders, and partner organizations

βœ… Help craft compelling press releases, social media content, and other communication materials

βœ… Support event planning and coordination to boost community participation and awareness

βœ… Monitor media coverage and public feedback, providing reports to enhance campaign effectiveness

βœ… Collaborate with marketing and communications teams to maintain consistent messaging

ASSUMPTION: Successful candidates will have strong written and verbal communication skills, a genuine passion for social causes, and the ability to thrive in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Experience: Entry-level; no prior experience required

Required Skills:

  • Strong written and verbal communication skills
  • Genuine passion for social causes, community outreach, and public engagement
  • Ability to work independently and collaboratively in a fast-paced environment
  • Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
  • Positive, eager-to-learn attitude and growth mindset

Preferred Skills:

  • Prior coursework or experience in public relations, communications, or marketing

ASSUMPTION: While prior experience is not required, candidates with relevant coursework or internships may have an advantage in the application process.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $75,000 per year

Benefits:

  • Comprehensive hands-on training and mentorship
  • Clear opportunities for career advancement in nonprofit marketing, communications, and PR
  • Supportive, collaborative, and mission-driven workplace culture focused on making a difference

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The salary range provided is based on industry standards for entry-level public relations roles in the nonprofit sector in the Livermore, CA area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small, close-knit team with ample opportunities for growth and impact)

Founded: 1996 (Established history with a strong track record in global integrated marketing solutions)

Company Description:

  • Founded in 1996 in Los Angeles, CA, Integrated Marketing Solutions (IMS) is a global integrated marketing solutions company
  • Supports customers seeking to expand businesses in the US and promote sales in Japan and the US
  • Utilizes networks with American sports organizations to develop advertising, marketing, and branding solutions

Company Specialties:

  • Advertising
  • Marketing
  • Branding
  • Global integrated marketing solutions

Company Website: imsmarketinginc.com

ASSUMPTION: IMS offers a unique opportunity for entry-level professionals to gain hands-on experience in global integrated marketing solutions within a small, close-knit team.

πŸ“Š Role Analysis

Career Level: Entry-level (First professional role or recent graduate)

Reporting Structure: Reports directly to the Public Relations Manager or similar role

Work Arrangement: On-site, with occasional remote work for events and community outreach

Growth Opportunities:

  • Hands-on experience driving impactful public relations and community outreach campaigns
  • Mentorship from seasoned professionals dedicated to social change
  • Clear opportunities for career advancement in nonprofit marketing, communications, and PR

ASSUMPTION: This role offers significant growth potential for entry-level professionals seeking to establish a career in nonprofit marketing, communications, and PR.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and mission-driven work environment

Office Location(s): Livermore, CA

Geographic Context:

  • Livermore is a city located in the San Francisco Bay Area, approximately 30 miles east of San Francisco
  • Offers a mix of urban and suburban living with a population of around 85,000
  • Known for its wine country, cultural attractions, and outdoor recreation opportunities

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The Livermore office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference check (if applicable)
  • Job offer

Key Assessment Areas:

  • Communication skills (written and verbal)
  • Passion for social causes and community engagement
  • Ability to work independently and collaboratively
  • Organization and time management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for social causes and community engagement in your application materials
  • Prepare examples of your written communication skills for the interview
  • Research IMS and the nonprofit sector to show your understanding of the organization and its mission

ATS Keywords: Public Relations, Community Outreach, Social Impact, Nonprofit, Marketing, Communications, Event Planning, Media Engagement, Stakeholder Relations, Press Releases, Social Media Content

ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, passion for social causes, and cultural fit with the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
  • CMS and project management tools (e.g., WordPress, Asana, Trello)
  • Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven: Committed to making a difference in local communities through social impact initiatives
  • Collaborative: Works together to achieve common goals and support one another's success
  • Adaptable: Embracing change and continuous learning to stay ahead in the ever-evolving nonprofit sector

Work Style:

  • Supportive and inclusive team environment
  • Focus on professional development and growth
  • Flexible and adaptable to the needs of the organization and its clients

Self-Assessment Questions:

  • Do you share IMS's passion for making a difference in local communities through social impact initiatives?
  • Are you comfortable working in a collaborative, mission-driven environment?
  • Do you have a growth mindset and a willingness to learn and adapt in a fast-paced, ever-evolving sector?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IMS's mission-driven, collaborative, and adaptable work environment.

⚠️ Potential Challenges

  • Occasional evenings and weekends for events may be required
  • Fast-paced work environment with multiple projects and deadlines
  • Requires strong written and verbal communication skills, as well as the ability to work independently and collaboratively
  • May involve working with sensitive or controversial social issues

ASSUMPTION: These challenges can be overcome with strong communication skills, organization, time management, and a willingness to adapt and learn in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other entry-level public relations roles, this position offers hands-on experience driving impactful campaigns within the nonprofit sector
  • IMS's small team size provides ample opportunities for growth and impact, compared to larger organizations with more established PR teams
  • Career path may include progression to mid-level or senior roles in nonprofit marketing, communications, and PR

ASSUMPTION: This role offers unique opportunities for entry-level professionals seeking to establish a career in nonprofit marketing, communications, and PR.

πŸ“ Sample Projects

  • Develop and execute a public relations campaign to promote a local community event focused on social impact
  • Create and distribute press releases, social media content, and other communication materials to generate media coverage and public engagement
  • Support event planning and coordination, including logistics, vendor management, and volunteer recruitment

ASSUMPTION: These sample projects provide a glimpse into the hands-on experience and impactful work candidates can expect in this role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does IMS support the professional development and growth of its employees?
  • What are the most rewarding aspects of working in public relations within the nonprofit sector?
  • How does IMS measure the success of its public relations campaigns, and how can I contribute to that success?
  • What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the nonprofit sector, as well as assess their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your written communication skills for the interview
  • Research IMS and the nonprofit sector to show your understanding of the organization and its mission
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.