📌 Core Information
🔹 Job Title: Public Relations, Associate Manager - Jimmy John's
🔹 Company: Inspire Brands
🔹 Location: Atlanta Support Center, Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Public Relations & Communications
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing unique PR campaigns for Jimmy John's
- Driving brand awareness and engagement among millennial and Gen Z audiences
- Managing external agencies and cross-functional teams for successful campaign execution
- Creating and refining PR strategies aligned with brand priorities and cultural relevance
ASSUMPTION: This role requires a strong understanding of earned media, brand activation, and influencer marketing, with a proven track record in creating buzzworthy campaigns.
📋 Key Responsibilities
✅ Develop and execute PR campaigns, ensuring alignment with brand strategies and cultural relevance
✅ Generate unique, ownable ideas for earned media coverage and brand activation
✅ Manage external agencies, briefing them on campaigns and refining their ideas
✅ Draft communications materials, including press releases, media pitches, and talking points
✅ Collaborate with cross-functional teams and external partners to execute brand activation campaigns
✅ Stay updated with PR trends and evaluate campaign effectiveness for continuous improvement
ASSUMPTION: This role requires excellent project management skills, operational discipline, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: 4-year degree preferred in Communications, PR, or a relevant field
Experience: 5+ years in communications, public relations, or marketing, with agency experience preferred
Required Skills:
- Proven experience in earned media, brand activation, and influencer marketing
- Creative mindset grounded in strategy
- Strong writing skills
- Excellent project management skills
- Ability to manage details on tight timelines and budgets
Preferred Skills:
- Experience working with social media teams and brand marketers
- Passion for PR and creating award-winning work
ASSUMPTION: Candidates with a strong portfolio showcasing their creative ideas and successful campaigns will have a competitive edge.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a mid-senior level PR role in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts at company restaurants
Working Hours: Full-time, Monday-Friday, with the possibility of occasional overtime or weekend work for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Inspire Brands is a multi-brand restaurant company with over 33,000 restaurants worldwide, including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC.
Company Size: 10,001+ employees (Large enterprise)
Founded: 2020 (As Inspire Brands, though the individual brands have their own histories)
Company Description:
- Inspire Brands is a multi-brand restaurant company that focuses on driving growth and innovation across its portfolio of iconic brands.
- The company aims to create meaningful experiences for its guests by offering high-quality food, exceptional service, and engaging environments.
- Inspire Brands is committed to fostering a culture of diversity, inclusion, and collaboration among its employees.
Company Specialties:
- Quick-service and fast-casual dining
- Brand management and marketing
- Franchise operations
- Global expansion
Company Website: http://stories.inspirebrands.com
ASSUMPTION: Working at Inspire Brands offers opportunities to gain experience in a large, dynamic organization with a diverse portfolio of well-known brands.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the VP, Brand PR (Inspire Brands)
Work Arrangement: On-site, with occasional travel (up to 25%) for events and meetings
Growth Opportunities:
- Potential to take on more responsibilities and advance within the PR team
- Opportunities to work on campaigns for multiple brands within the Inspire Brands portfolio
- Possibility to gain experience in different aspects of PR, such as corporate communications or crisis management
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Atlanta Support Center, Atlanta, GA
Geographic Context:
- Atlanta is a major metropolitan area with a diverse population and a thriving job market
- The Atlanta Support Center is conveniently located near major highways and offers ample parking
- The area offers numerous dining, entertainment, and cultural attractions
Work Schedule: Full-time, Monday-Friday, with occasional overtime or weekend work for events
ASSUMPTION: Working in Atlanta offers a vibrant urban environment with ample opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager to discuss the role and qualifications
- Case study or presentation to demonstrate problem-solving skills and creative thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Communication skills and writing ability
- Creativity and strategic thinking
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of successful PR campaigns you've worked on and the results they achieved
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Public Relations, Brand Activation, Experiential Events, Influencer Marketing, Campaign Development, Earned Media, Agency Management, Writing, Cross-Functional Collaboration, Project Management, PR Insights, Creative Mindset, Cultural Relevance, Social Media, Communication, Budget Management
ASSUMPTION: The application process for this role may be competitive, and candidates should focus on demonstrating their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR software and platforms (e.g., Cision, Muck Rack, Agility PR Solutions)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard PR tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and accountability
- Respect: Valuing diversity and treating others with kindness and consideration
- Excellence: Striving for the highest standards in all aspects of the business
- Innovation: Embracing creativity and continuous improvement
Work Style:
- Collaborative: Working closely with cross-functional teams and external partners
- Adaptable: Thriving in a fast-paced, always-on environment
- Entrepreneurial: Taking ownership of projects and driving results
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life, and how might this translate to working at Inspire Brands?
- Can you provide an example of a time when you had to adapt to a rapidly changing situation, and how did you handle it?
- How do you approach working collaboratively with diverse teams, and what steps do you take to ensure everyone's voices are heard?
ASSUMPTION: Candidates who can demonstrate a strong fit with Inspire Brands' values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple agencies and projects simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, always-on environment that may require occasional overtime or weekend work
- Adapting to a large, dynamic organization with a diverse portfolio of brands, each with its own unique culture and priorities
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adherence to company guidelines
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a PR Manager or Senior PR Specialist position, but with a focus on brand activation and earned media for a specific brand within the Inspire Brands portfolio
- Compared to other PR roles in the restaurant industry, this position offers the opportunity to work on high-profile campaigns for a well-known brand and gain experience in a large, multi-brand organization
- Career progression may involve taking on more responsibilities within the PR team, moving into a management role, or exploring opportunities within other brands or departments within the Inspire Brands portfolio
ASSUMPTION: This role offers a unique opportunity to gain experience in brand PR for a well-known restaurant brand and work within a large, dynamic organization.
📝 Sample Projects
- Developing and executing a PR campaign to launch a new menu item or promotion for Jimmy John's
- Managing an external agency to create and execute an experiential event to generate buzz and engagement for the brand
- Creating and distributing a press release announcing a new partnership or collaboration for Jimmy John's
ASSUMPTION: The specific projects for this role will focus on driving brand awareness, engagement, and cultural relevance through strategic PR campaigns and initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the PR department?
- How does the PR team collaborate with other departments, such as marketing and operations, to ensure consistent messaging and brand alignment?
- What are the most challenging aspects of working on PR campaigns for a well-known restaurant brand like Jimmy John's?
- How does Inspire Brands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions by researching the company, the role, and the industry, and practicing your responses
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
