📌 Core Information
🔹 Job Title: Public Relations, Content, and Social Media Manager
🔹 Company: Vertex Education
🔹 Location: Chandler, Arizona
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing proactive PR plans for Vertex Education clients in Arizona
- Setting and implementing social media strategies for clients' Facebook, Instagram, and Twitter pages
- Creating engaging content and optimizing school pages to increase visibility
- Building relationships with media outlets, bloggers, and influencers
- Writing press releases and other media communications
ASSUMPTION: This role requires a strong understanding of the local Arizona market and its media landscape to effectively pitch stories and build relationships.
📋 Key Responsibilities
✅ Build and execute social media strategies for Vertex Education clients
✅ Optimize and maintain school pages within each platform to increase visibility
✅ Generate, edit, publish, and share daily content to build meaningful connections
✅ Create content calendars and syndication schedules
✅ Continuously improve social media strategies by analyzing data and metrics
✅ Develop PR strategies to steer public opinion on Vertex Education clients
✅ Proactively pitch stories to top-tier, industry, and regional outlets
✅ Write press releases and other media communications
ASSUMPTION: This role may require occasional travel between campuses and local/in-state travel.
🎯 Required Qualifications
Education: Bachelor’s Degree in English, Journalism, Communications, or a related field
Experience: Minimum of three years’ experience in PR and Social Media
Required Skills:
- Proven track record designing and executing successful PR campaigns
- Strong relationships with local and Arizona-centric media outlets, bloggers, and influencers
- Exceptional writing and editing skills
- In-depth knowledge of social media platforms and their respective participants
- Strong storytelling and creative thinking skills
Preferred Skills:
- Experience working in the education sector
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the education sector and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for mid-level PR and social media roles in Arizona)
Benefits:
- Comprehensive Medical Benefits
- Dental Benefits
- Vision Benefits
- 401(k) Plans with Employer Match
- Unlimited Flexible Paid Time-Off
- Mentoring
- Training Classes
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coverage as needed
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Arizona. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs. Vertex Education supports schools with various services, including finance, technology, human resources, communications, marketing, facilities, construction, and food services.
Company Size: 201-500 employees. This size allows for a structured environment with opportunities for growth and collaboration.
Founded: 2007. Vertex Education has over 15 years of experience in supporting schools and positively impacting over 250,000 students' educational journeys.
Company Description:
- Transforms how schools operate, allowing educators to focus on inspiring and educating students
- Provides customized services to help campuses thrive
- Supports 400+ schools across 14 states
Company Specialties:
- Finance & Accounting
- Enrollment Marketing
- Food Services (NSLP)
- Talent Acquisition
- Human Resources
- IT Support
Company Website: vertexeducation.com
ASSUMPTION: Vertex Education's focus on supporting schools allows for a dynamic work environment with a strong sense of purpose.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and leadership.
Reporting Structure: This role reports directly to the Communications Director and works closely with the administrative, marketing, and other teams.
Work Arrangement: On-site, with occasional travel between campuses and local/in-state travel as needed.
Growth Opportunities:
- Expanding the role's impact across multiple states as Vertex Education grows
- Potential leadership opportunities within the communications or marketing teams
- Developing expertise in education-focused PR and social media strategies
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): Chandler, Arizona
Geographic Context:
- Arizona has a strong education sector, with numerous schools and districts
- Chandler is a suburban city with a growing population and a diverse economy
- The office is located near major highways, offering easy access to other parts of the Phoenix metropolitan area
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coverage as needed.
ASSUMPTION: The office environment at Vertex Education fosters collaboration and innovation, with a strong focus on supporting schools and students.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Communications Director and other team members
- Background check and fingerprint clearance card verification
Key Assessment Areas:
- Writing and editing skills
- Understanding of social media platforms and strategies
- PR and media relations experience
- Cultural fit and alignment with Vertex Education's mission and values
Application Tips:
- Highlight relevant experience in PR, social media, and the education sector
- Include examples of successful PR campaigns and social media strategies
- Tailor your resume and cover letter to emphasize your fit for this role and Vertex Education's mission
- Prepare questions about Vertex Education's clients, their unique needs, and how this role can support their success
ATS Keywords: Public Relations, Social Media Management, Content Creation, Storytelling, Media Relations, Writing, Editing, Data Analysis, Campaign Execution, Community Engagement, Social Media Strategy, Press Releases, Metrics Driven, Relationship Building, Innovative Thinking
ASSUMPTION: The interview process at Vertex Education is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to support the company's mission and clients.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, Twitter
- PR and media relations tools: Muck Rack, Cision, Agility PR Solutions
- Content creation and scheduling tools: Hootsuite, Buffer, Canva
- Project management tools: Asana, Trello, Microsoft Project
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Innovative
- Collaborative
- Accountable
- Growth-oriented
Work Style:
- Creative and strategic thinking
- Data-driven decision making
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Vertex Education's mission to support schools and positively impact students' educational journeys?
- How do you approach building and maintaining relationships with media outlets, bloggers, and influencers?
- How do you balance creative and strategic thinking with data-driven decision making in your work?
ASSUMPTION: Vertex Education values candidates who are passionate about education, innovative in their approach, collaborative in their work style, and committed to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple social media accounts and content calendars for various clients
- Balancing proactive PR strategies with reactive media relations and crisis communication
- Keeping up with the ever-changing social media landscape and best practices
- Occasional travel between campuses and local/in-state travel
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic planning, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses on supporting schools and positively impacting students' educational journeys, unlike similar roles in other industries
- Vertex Education's size and structure offer opportunities for growth and development not available in larger or smaller organizations
- This role requires a balance of strategic thinking and tactical execution, with opportunities for leadership and management
ASSUMPTION: This role offers a unique opportunity to combine PR, social media, and content creation skills to support schools and positively impact students' educational journeys.
📝 Sample Projects
- Developing and executing a social media strategy for a new Legacy Traditional Schools campus, increasing its Facebook following by 50% within the first six months
- Securing coverage in top-tier media outlets, such as The Arizona Republic and ABC15, for a Vertex Education client's innovative educational program
- Creating and distributing a press release announcing a new partnership between a Legacy Traditional Schools campus and a local business, resulting in increased community engagement and support
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful PR and social media strategies tailored to the unique needs of Vertex Education clients.
❓ Key Questions to Ask During Interview
- How does this role support Vertex Education's mission to positively impact students' educational journeys?
- What are the most pressing PR and social media challenges facing Vertex Education clients, and how can this role address them?
- How does Vertex Education foster a culture of innovation and continuous learning and improvement?
- What opportunities are there for growth and development within the communications or marketing teams?
- How does Vertex Education support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its mission, as well as their commitment to understanding the unique needs of Vertex Education clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and resume through this link
- Tailor your resume and cover letter to highlight your relevant experience in PR, social media, and the education sector
- Prepare examples of successful PR campaigns and social media strategies
- Prepare questions about Vertex Education's clients, their unique needs, and how this role can support their success
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
