📌 Core Information
🔹 Job Title: Public Relations Coordinator
🔹 Company: Gensler
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Architecture & Planning
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting public relations and communications efforts
- Managing social media content and events
- Assisting with award submissions and surveys
- Collaborating with the PR team to enhance Gensler's brand and reputation
ASSUMPTION: This role requires a strong understanding of the AEC industry and a passion for design to effectively communicate Gensler's brand and thought leadership.
📋 Key Responsibilities
✅ Develop public relations and communications collateral, including press materials, project case story narratives, website content, and thought leadership pieces
✅ Collaborate with the PR team to maintain media assets, contact lists, and editorial calendars
✅ Support social media content development and community management
✅ Track and report external impact through media and industry partners
✅ Support special projects as needed
✅ Assist with speaker submissions, presentation content development, talking points, and event coordination
✅ Prepare and submit award submissions as assigned
✅ Adapt firmwide toolkits for local channels and leaders
✅ Brainstorm ideas for social media channels around events, announcements, and initiatives
ASSUMPTION: This role requires strong organizational skills to manage multiple projects and deadlines, as well as the ability to work well with diverse teams in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 2+ years of experience in public relations, media, communications, or marketing roles, preferably in the AEC industry
Required Skills:
- Strong writing, editing, grammar, and interpersonal skills
- Video filming and editing skills (a plus)
- Self-motivator with strong organizational skills to coordinate and proactively manage multiple projects and deadlines
- Ability to work with diverse teams in a fast-paced environment and problem-solve where necessary
- Professional demeanor and a friendly, flexible, proactive team player
- Proficiency in InDesign and Microsoft Office (Word, Excel, and PowerPoint)
Preferred Skills:
- Experience in the AEC industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong understanding of the AEC industry and a passion for design to effectively communicate Gensler's brand and thought leadership.
💰 Compensation & Benefits
Salary Range: $67,000 - $75,000 per year (estimated, contingent on relevant experience)
Benefits:
- Medical, dental, vision, disability, and wellness programs
- Flex spending, paid holidays, and paid time off
- 401k, profit sharing, employee stock ownership, and twice-annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Public Relations Coordinator role in the AEC industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture & Planning
Company Size: 5,001-10,000 employees
Founded: 1965
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The company partners with clients in over 100 countries each year, providing services in architecture, interior design, planning, and consulting
- Gensler's mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's global presence and diverse range of services allow it to take on complex projects and provide innovative solutions to clients worldwide.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Communications Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow into a senior role within the communications department
- Opportunities to work on diverse projects and gain experience in various aspects of public relations
- possibility to transition into other departments within Gensler, such as design or consulting, based on interest and performance
ASSUMPTION: This role offers opportunities for professional growth and development within the communications department and potentially across other departments within Gensler.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the heart of New York City
Office Location(s): 1700 Broadway, Suite 400, New York, NY 10019, US
Geographic Context:
- New York City is a major global hub for architecture, design, and real estate
- The office is conveniently located near public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for special events or projects
ASSUMPTION: The office environment is dynamic and collaborative, with opportunities for professional growth and development in a fast-paced, creative industry.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR department
- In-person or video interview with the Communications Manager and a team member
- Final interview with the Director of Communications
Key Assessment Areas:
- Writing and editing skills
- Understanding of the AEC industry and Gensler's brand
- Ability to work collaboratively and manage multiple projects
- Cultural fit and alignment with Gensler's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio PDF showcasing your writing samples, design work, or other relevant projects
- Prepare questions about the role, the team, and the company to demonstrate your interest and engagement
ATS Keywords: Public Relations, Communications, AEC, Architecture, Design, Writing, Editing, Social Media, Events, Awards, Branding, Gensler
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Instagram, Facebook)
- Project management tools (Asana, Trello, or similar)
ASSUMPTION: The tools and technologies required for this role are standard in the public relations and communications industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Client Focus
- Inclusive Collaboration
- Sustainable Futures
- Community Impact
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Results-driven and accountable
Self-Assessment Questions:
- How do you align with Gensler's values, particularly 'Inclusive Collaboration' and 'Community Impact'?
- How do you handle working in a fast-paced, dynamic environment with multiple projects and deadlines?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Gensler values a diverse and inclusive work environment where employees can thrive both personally and professionally.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to a large, global organization with various departments and teams
- Navigating the AEC industry and understanding its unique aspects
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other public relations roles in the AEC industry, this position offers a unique blend of communications, events, and awards management
- Gensler's global presence and diverse range of services provide opportunities to work on high-profile projects and collaborate with international teams
- Career progression in this role could lead to senior-level positions within the communications department or transitions into other departments within Gensler
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth and development within Gensler's communications department and potentially across other departments within the firm.
📝 Sample Projects
- Developing a comprehensive PR plan for a newly completed project, including press materials, case study narratives, and social media content
- Managing a large-scale event, including vendor coordination, speaker logistics, and on-site support
- Preparing and submitting award submissions for multiple projects, ensuring all required information is included and presented effectively
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks required for the Public Relations Coordinator role at Gensler.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the communications department, and how can this role help address them?
- How does this role collaborate with other departments within Gensler, such as design or consulting?
- What opportunities are there for professional growth and development within the communications department and across the firm?
- How does Gensler support work-life balance for its employees?
- What are the most rewarding aspects of working in public relations for the AEC industry at Gensler?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio PDF showcasing your writing samples, design work, or other relevant projects
- Prepare questions about the role, the team, and the company to demonstrate your interest and engagement
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
