Public Relations Executive - Auto

Burson

Full-time

On-site

Remote

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Public Relations Executive - Auto

🔹 Company: Burson

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-time, Hybrid (4 days in-office)

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

Actively managing client activities and supporting senior team members
Developing quality materials such as press releases and messages
Maintaining relationships with prominent media members and influencers
Creating professional client-facing communications and reports
Assisting in press materials development and press event preparation
Staying updated on social media trends and industry news

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Stay updated on clients, industries, and competitors through reading materials and research

✅ Help organize and participate in client brainstorm meetings and calls, asking informed questions and making creative recommendations

✅ Develop quality materials such as press releases and messages under senior team guidance

✅ Maintain relationships with media members and influencers, staying current on industry news

✅ Create professional, actionable client-facing communications, status reports, and campaign summary reports

✅ Assist in press materials development and support the preparation of press events

✅ Stay updated on social media trends and build relationships with key influencers and community contacts

ASSUMPTION: This role involves a mix of independent work and collaboration with the senior team, requiring strong organizational skills and the ability to manage multiple tasks.

🎯 Required Qualifications

Education: University degree in Communications or a related discipline

Experience: 1+ years of experience in Public Relations, with a must-have experience working with automobile clients

Required Skills:

Excellent verbal and written communication skills
Strong research and analytical skills
Ability to work effectively in a team environment
Proficient in Microsoft Office Suite

Preferred Skills:

Experience with media monitoring tools
Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in the automotive industry and strong communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated, based on industry standards for entry-level PR roles in Gurugram)

Benefits:

Professional development opportunities
Mentorship programs with industry leaders
Vibrant and inclusive company culture
Collaboration and innovation packages

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for entry-level PR roles in Gurugram, India. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 5,001-10,000 employees (Global), Small team size in Gurugram office

Founded: Burson was founded in 1953 and has since grown into a global leader in communications

Company Description:

Burson is the global leader in communications, purpose-built to create value for clients through reputation
They reinvent how reputation creates competitive advantage for clients, so they can lead today and far into the future
Burson India is looking to expand its team with talented individuals who can contribute to its success

Company Specialties:

Public Relations
Corporate Communications
Crisis Communications
Digital Communications

Company Website: www.bursonglobal.com

ASSUMPTION: Burson's global presence and expertise in the communications industry make it an attractive employer for PR professionals looking to grow their careers.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience)

Reporting Structure: Reports directly to Senior Account Executive or Account Director

Work Arrangement: Hybrid (4 days in-office, 1 day remote)

Growth Opportunities:

Professional development opportunities and mentorship programs
Potential career progression to Senior Account Executive, Account Director, or other leadership roles
Exposure to diverse clients and industries, fostering well-rounded skill development

ASSUMPTION: This role offers strong growth potential for candidates looking to build a career in public relations, with opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Gurugram, Haryana, India

Geographic Context:

Gurugram is a major IT and commercial hub near Delhi, offering ample opportunities for networking and professional growth
The office is located in a bustling business district, with easy access to public transportation and amenities
Gurugram offers a mix of urban and suburban living, with numerous residential options available

Work Schedule: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The Gurugram office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
In-person or virtual interview with hiring manager and/or team members
Final round interview with senior leadership

Key Assessment Areas:

Communication skills (verbal and written)
Research and analytical skills
Cultural fit and alignment with Burson's values
Problem-solving and critical thinking

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Demonstrate your understanding of the automotive industry and Burson's services
Prepare examples of your work and be ready to discuss them during the interview
Research Burson's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Public Relations, Communications, Client Management, Media Relations, Social Media, Press Materials, Campaign Reporting, Automotive Industry

ASSUMPTION: The interview process at Burson is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Media monitoring tools (e.g., Mention, Brand24)
Social media platforms (e.g., Hootsuite, Buffer)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Burson provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

Integrity
Collaboration
Creativity
Excellence
Accountability

Work Style:

Collaborative and team-oriented
Adaptable and responsive to change
Results-driven and focused on client success
Continuously learning and seeking improvement

Self-Assessment Questions:

Do you thrive in a collaborative, team-based environment?
Are you comfortable working in a fast-paced, dynamic setting?
Do you have a strong commitment to client success and excellence in your work?
Are you eager to learn and grow professionally?

ASSUMPTION: Candidates who align with Burson's values and work style will be most successful in this role and within the organization.

⚠️ Potential Challenges

Managing multiple clients and projects simultaneously
Adapting to the fast-paced nature of the public relations industry
Working with tight deadlines and competing priorities
Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

Compared to other entry-level PR roles, this position offers a competitive salary and strong growth opportunities
Burson's global presence provides unique opportunities for international exposure and career advancement
This role focuses on the automotive industry, offering specialized experience for candidates interested in this sector

ASSUMPTION: Candidates should research other entry-level PR roles and consider their preferences for industry focus, company size, and growth opportunities when comparing this position.

📝 Sample Projects

Developing a press release announcing a new automotive product launch
Conducting media outreach and securing coverage for a client event
Creating a social media campaign to promote a client's sustainability initiatives

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on client needs and industry trends.

❓ Key Questions to Ask During Interview

What are the most challenging aspects of this role, and how can I best prepare for them?
How does this role fit into the overall team structure, and what opportunities are there for growth and advancement?
What are the most important qualities you're looking for in a candidate for this position?
How does Burson support the professional development and growth of its employees?
What are the most rewarding aspects of working at Burson, according to current employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of your work and be ready to discuss them during the interview
Research Burson's company culture and be prepared to discuss how your values align with theirs
Follow up with the hiring team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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