Public Relations Expert (US-Based Freelancer)

📌 Core Information

🔹 Job Title: Public Relations Expert (US-Based Freelancer)

🔹 Company: Bou

🔹 Location: Remote (US-Based)

🔹 Job Type: Freelance

🔹 Category: Communications & PR

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (US-Based)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the European team to localize media assets for the US market
• Conducting media outreach to select US-based entertainment, lifestyle, and gaming journalists
• Contributing to the overall PR strategy with local insights and executing it with the project team
• Working closely with C-suite PR

ASSUMPTION: This role requires a strong understanding of the US media landscape and established relationships with tier 1 media outlets in entertainment, lifestyle, and gaming sectors.

📋 Key Responsibilities

✅ Localize pitch angles and other media assets for the US market in collaboration with the European team

✅ Conduct media outreach to select US-based entertainment, lifestyle, and gaming journalists

✅ Contribute to the overall PR strategy with local insights and work closely with the project team to execute it

✅ Collaborate with C-suite PR

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Experience: Proven experience of 4+ years in PR & Communications

Required Skills:

• Strong relationships with US-based tier 1 entertainment, lifestyle, and gaming media
• Experience in working with C-suite PR
• Fluency in English
• Ability to localize media assets and adapt PR strategies for different markets

Preferred Skills:

• Experience in working with freelance platforms
• Knowledge of the European media landscape

ASSUMPTION: Candidates with a proven track record in US-based PR and strong relationships with tier 1 media outlets are highly desirable.

💰 Compensation & Benefits

Salary Range: $50,000 - $80,000 per year (based on industry standards for freelance PR roles in the US)

Benefits:

• Flexible working hours
• Opportunity to work with a diverse range of clients and projects
• Access to Bou's freelancer platform for other project opportunities

Working Hours: Flexible, with a focus on delivering results rather than hours worked

ASSUMPTION: The salary range is an estimate based on industry standards for freelance PR roles in the US. The actual salary may vary depending on the candidate's experience and the specific project requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for direct client interaction and impact on projects.

Founded: 2018 - Bou is a relatively new company with a focus on building brands in various domains.

Company Description:

• Bou is a European brand company based in Helsinki and London, listed among Adweek’s Fastest Growing Agencies
• They work with 200+ trendsetting brands like Klarna, Metacore, Polestar, and Rovio
• Bou offers a freelancer platform that connects proficient freelancers with engaging clients

Company Specialties:

• Brand Identity
• Brand Strategy
• New Brands
• Brand Positioning
• Marketing
• Communications
• Design
• Web Development
• Advertising
• Copywriting
• PR
• Media Relations
• Product Launches
• Company Launches

Company Website: bou.co

ASSUMPTION: Bou's diverse range of services and clients may offer freelancers a varied and interesting workload.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and established relationships in the PR industry.

Reporting Structure: The freelancer will work closely with Bou's European team and the project team, reporting directly to the client on project-specific matters.

Work Arrangement: Remote (US-Based) - The freelancer is expected to work remotely from the United States.

Growth Opportunities:

• Expanding client base and project variety through Bou's freelancer platform
• Potential opportunities to work with international clients and teams
• Possibility to develop skills in new areas of branding and marketing

ASSUMPTION: As a freelancer, the candidate's growth opportunities will largely depend on their ability to secure repeat business and expand their client base through Bou's platform.

🌍 Location & Work Environment

Office Type: Remote - The freelancer is not required to work from a physical office.

Office Location(s): Not applicable (remote work)

Geographic Context:

• The United States has a vast and diverse media landscape, with numerous opportunities for PR professionals
• Working remotely allows for a flexible work-life balance and the ability to work from any location within the US
• The role may require occasional collaboration with European teams, which may involve working during European business hours

Work Schedule: Flexible - The freelancer is expected to deliver results rather than adhering to a strict hourly schedule.

ASSUMPTION: The flexible work schedule may require the freelancer to manage their time effectively and prioritize tasks to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Submission of freelancer profile through Bou's freelancer platform
• Review of profile by Bou's team
• Invitation for a more comprehensive brief and potential interview
• Project assignment and onboarding

Key Assessment Areas:

• PR and communications experience and skills
• Relationships with US-based tier 1 media outlets
• Cultural fit with Bou's team and client base
• Availability and flexibility for project requirements

Application Tips:

• Ensure your freelancer profile on Bou's platform highlights your PR and communications experience, US-based media relationships, and relevant project examples
• Tailor your application to demonstrate your understanding of the US media landscape and Bou's client base
• Be prepared to discuss your approach to localizing media assets and adapting PR strategies for different markets

ATS Keywords: Public Relations, Communications, Media Outreach, Pitching, Entertainment Media, Lifestyle Media, Gaming Media, C-suite PR, Localization, Strategy Development, Team Collaboration, English Fluency

ASSUMPTION: As a freelancer, the application process may involve additional steps to onboard the candidate onto Bou's freelancer platform.

🛠️ Tools & Technologies

• Media databases and outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)
• Localization tools (e.g., Google Translate, professional translation services)

ASSUMPTION: The specific tools and technologies required may vary depending on the project and client needs.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Results-driven
• Client-focused

Work Style:

• Flexible and adaptable
• Results-oriented
• Strong communication skills
• Ability to work independently and in a team environment
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you have a proven track record in US-based PR and strong relationships with tier 1 media outlets?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a dynamic and collaborative work environment?
• Are you able to adapt your PR strategies to different markets and cultures?

ASSUMPTION: Bou values candidates who are creative, collaborative, and results-driven, with a strong focus on delivering exceptional client outcomes.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Adapting to different client needs and project requirements
• Working with international teams and time zones
• Keeping up with the fast-paced and ever-changing media landscape

ASSUMPTION: As a freelancer, the candidate may face challenges in maintaining a consistent workload and managing their own benefits and taxes.

📈 Similar Roles Comparison

• This role is similar to other freelance PR roles but may offer more opportunities for international collaboration and project variety through Bou's freelancer platform
• Working with a smaller agency may offer more direct client interaction and impact on projects compared to larger agencies
• This role may provide opportunities for career growth through Bou's platform and expanding client base

ASSUMPTION: The specific comparison points may vary depending on the candidate's previous experience and the industry trends.

📝 Sample Projects

• Localizing a European brand's PR strategy for the US market
• Conducting media outreach for a US-based gaming company launching a new product
• Developing a PR strategy for a US-based lifestyle brand expanding into the European market

ASSUMPTION: The sample projects provided are intended to give an idea of the types of projects the freelancer may work on, but the actual projects may vary depending on Bou's client base and project requirements.

❓ Key Questions to Ask During Interview

• What are the most pressing PR challenges facing Bou's clients in the US market?
• How does Bou support its freelancers in building and maintaining relationships with US-based media outlets?
• What opportunities are there for growth and development within Bou's freelancer platform?
• How does Bou ensure consistent communication and collaboration with its international teams?
• What is the typical project timeline and workload for a freelancer in this role?

ASSUMPTION: The interview questions provided are intended to help the candidate better understand the role and Bou's work environment, but the actual interview questions may vary depending on the interviewer and the specific project requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your freelancer profile through Bou's freelancer platform
• Tailor your profile to highlight your PR and communications experience, US-based media relationships, and relevant project examples
• Be prepared to discuss your approach to localizing media assets and adapting PR strategies for different markets
• Follow up with Bou's team via email if you haven't heard back within a week of submitting your profile

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.