Public Relations & Influencer Marketing Manager, LATAM (Bilingual - English/Spanish)

📌 Core Information

🔹 Job Title: Public Relations & Influencer Marketing Manager, LATAM (Bilingual - English/Spanish)

🔹 Company: The Pokémon Company International

🔹 Location: Mexico City, Mexico

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing PR strategies to promote Pokémon products and initiatives in Latin America.
• Building and maintaining relationships with key consumer media and influencers in the region.
• Managing and collaborating with PR and influencer agencies in Latin American markets, with a primary focus on Mexico and Brazil.
• Planning and executing influencer campaigns, including content creation, scheduling, and distribution.
• Monitoring and reporting on campaign performance, providing insights and recommendations for optimization.
• Supporting the management of potential brand reputation risks and developing crisis communication plans in the region as needed.
• Working closely with internal teams and international colleagues to ensure PR and influencer strategies align with overall brand goals.

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving impactful campaigns and enhancing brand visibility in the Latin American market.

📋 Key Responsibilities

✅ Public Relations Support: Assist in the development and implementation of PR strategies to promote Pokémon products and initiatives in Latin America.

✅ Media Relations: Build upon current successes and relationships in the region with key consumer media relevant to TPCi’s dynamic business.

✅ Influencer Relations: Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across Latin America. Develop and execute influencer marketing strategies that align with our brand goals and messaging.

✅ Agency Collaboration: Manage and collaborate with PR and influencer agencies in Latin American markets, with a primary focus on Mexico and Brazil.

✅ Campaign Management: Plan and execute influencer campaigns, including content creation, scheduling, and distribution. Monitor and report on campaign performance, providing insights and recommendations for optimization.

✅ Cross-functional Collaboration: Work closely with internal teams, including product marketing, social media, retail marketing, corporate communications, international colleagues, and other groups to ensure PR and influencer strategies align with overall brand goals.

✅ Event Planning: Assist in planning and executing PR and influencer events, product launches, and brand activations.

✅ Crisis Communication: Support the management of potential brand reputation risks and assist in developing crisis communication plans in the region as needed.

✅ Performance Tracking & Reporting: Analyze PR and influencer campaign performance, providing insights and recommendations to optimize future initiatives.

ASSUMPTION: This role requires a strong understanding of the Latin American market and cultural nuances, as well as excellent communication, professional judgment, and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience: Minimum of 6-9 years of experience in PR and influencer marketing, preferably within the entertainment, gaming, or adjacent consumer products industry.

Required Skills:

• Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level.
• Proven track record of successful PR campaigns and influencer partnerships.
• Strong understanding of the Latin American market and cultural nuances.
• Excellent communication, professional judgment, and relationship-building skills.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent collaboration skills; local expertise with a global mindset; ability to integrate into an international team dynamic that values best-in-class execution in a casual culture.

Preferred Skills:

• Proficiency in Portuguese.

ASSUMPTION: Candidates should have a strong understanding of the entertainment industry and a passion for the Pokémon brand.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for the role, experience level, and location)

Benefits:

• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

Working Hours: 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range and benefits package are competitive and reflect the high-growth potential of this role within the organization.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 1,001-5,000 employees

Founded: 1996

Company Description:

• The Pokémon Company International manages the Pokémon property outside of Asia, responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
• Pokémon was launched in Japan in 1996 and is one of the most popular children’s entertainment properties in the world.

Company Specialties:

• Marketing
• Product Development
• Media Development and Production
• Localization
• Bilingual Business
• Graphic Design
• Online Development and Production
• Finance
• Licensing
• Gaming
• Entertainment
• and Technology

Company Website: corporate.pokemon.com

ASSUMPTION: The Pokémon Company International offers a dynamic and innovative work environment, driven by impact and delivering meaningful outcomes.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Director of PR located in Bellevue, WA, and collaborates closely with the Bellevue-based PR and Influencer teams and PR and Influencer agencies in Latin American markets.

Work Arrangement: Hybrid, with a focus on on-site work in the Mexico City office.

Growth Opportunities:

• Potential to take on more of a communications leadership role in the future for the region.
• Opportunities to work on high-impact campaigns and initiatives that drive brand visibility and engagement.
• Possibility to collaborate with and learn from experienced professionals in the industry.

ASSUMPTION: This role offers significant growth potential and the chance to make a meaningful impact on the Pokémon brand in the Latin American market.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on on-site work in the Mexico City office.

Office Location(s): 566 Chiswick High Road, 3rd Floor Building 10, London, England W4 5XS, GB; 3rd Floor, 2 Central Plaza, Dame Street, Dublin , D02 T0X4, IE; 10400 NE 4th St, Ste. 2800, Bellevue, Washington 98004, US; Avenida Emilio Castelar 75, Miguel Hidalgo, Mexico City 11550, MX

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a growing tech industry.
• The city is known for its rich history, diverse neighborhoods, and bustling nightlife.
• Mexico City offers a mix of urban and natural environments, with numerous parks and green spaces.

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for remote work.

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of entertainment and leisure options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interview with hiring manager

Key Assessment Areas:

• Communication skills in English and Spanish
• Cultural understanding of the Latin American market
• Problem-solving and strategic thinking
• Crisis management and communication skills
• Campaign planning and execution

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the Latin American market and the Pokémon brand.
• Prepare examples of successful PR campaigns and influencer partnerships you've worked on.
• Be ready to discuss your approach to crisis communication and managing brand reputation risks.
• Showcase your ability to work independently and manage multiple projects simultaneously.

ATS Keywords: Public Relations, Influencer Marketing, Media Relations, Campaign Management, Event Planning, Crisis Communication, Performance Tracking, Collaboration, Communication, Relationship Building, Project Management, Cultural Understanding, Bilingual Communication, Strategic Planning, Content Creation, Analytical Skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through various assessment methods.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., Instagram, TikTok, Twitter)
• PR and influencer marketing software (e.g., Hootsuite, Brand24)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage projects and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Integrity and respect
• Dedication to quality
• Building relationships
• Delighting customers
• Challenging the expected
• Passion for Pokémon

Work Style:

• Casual and collaborative
• Focus on impact and results
• Global mindset with local expertise
• Emphasis on best-in-class execution

Self-Assessment Questions:

• How do you align with the company's values, particularly 'Integrity and respect' and 'Building relationships'?
• How do you ensure you maintain a high level of cultural understanding when working with influencers and media in the Latin American market?
• How do you approach project management and collaboration in a global, hybrid work environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing time zones and coordinating with international teams
• Adapting to a fast-paced and dynamic work environment
• Balancing multiple projects and priorities
• Navigating cultural nuances and language barriers
• Managing potential brand reputation risks and crises

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and multicultural work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the Latin American market and the opportunity to drive brand visibility and engagement in the region.
• Compared to similar roles in the industry, this position offers a high level of autonomy and the chance to make a significant impact on the Pokémon brand.
• Career path comparison: This role can serve as a stepping stone to more senior communications leadership positions within the organization.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful influencer campaign for a new Pokémon product launch in the Latin American market
• Managing a crisis communication situation related to a brand reputation risk in the region
• Developing and implementing a strategic PR plan to enhance brand visibility for an upcoming Pokémon event or initiative

ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and how they would apply their skills and experience to similar scenarios in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall communications strategy for the Latin American market?
• What are the most significant challenges facing the Pokémon brand in the region, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful PR campaigns and influencer partnerships you've worked on
• Be ready to discuss your approach to crisis communication and managing brand reputation risks
• Showcase your ability to work independently and manage multiple projects simultaneously
• Follow up with the hiring manager one week after your interview, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.