Public Relations Lead

📌 Core Information

🔹 Job Title: Public Relations Lead

🔹 Company: Sei Development Foundation

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading Sei's media relations strategy and building relationships with global crypto and tech journalists
• Crafting and pitching compelling stories about Sei's products, vision, and ecosystem growth
• Managing PR campaigns around major launches, events, and partnerships
• Serving as a trusted partner to Sei leadership for all public-facing communication
• Acting as a connector between Sei's internal teams and the external communications landscape

ASSUMPTION: This role requires a strong understanding of both the fast-moving world of crypto and the nuance of building a long-term brand. The ideal candidate will have experience in PR or communications, ideally within crypto or emerging tech.

📋 Key Responsibilities

✅ Lead Sei’s media relations strategy, build and nurture relationships with crypto and tech journalists across global outlets

✅ Craft and pitch compelling stories that showcase Sei’s products, vision, and ecosystem growth

✅ Craft and pitch compelling stories that build Sei Leadership profiles in tech, mainstream, and crypto media outlets

✅ Draft press releases, media briefs, blog posts, and talking points for leadership

✅ Manage PR campaigns around major launches, events, and partnerships

✅ Monitor media coverage, track sentiment, and provide strategic insights and reporting

✅ Serve as a trusted partner to Sei leadership for all public-facing communication

✅ Act as a connector between Sei’s internal teams and the external communications landscape

✅ Coordinate with external PR agencies or freelancers, as needed

ASSUMPTION: This role requires exceptional writing skills, sound editorial judgment, and the ability to simplify technical concepts for broad audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field

Experience: 5-10 years of experience in PR, communications, or media, with some time spent in crypto, fintech, or emerging tech

Required Skills:

• Strong relationships with top-tier media (crypto + mainstream tech/finance)
• Exceptional writing skills and sound editorial judgment
• Deep understanding of how narratives are built, and how to insert the right story at the right time
• Ability to simplify technical concepts and communicate them clearly to broad audiences
• Comfortable working in a fast-paced, ambiguous environment with many moving parts
• Collaborative and confident working with execs, founders, and cross-functional teams

Preferred Skills:

• Previous experience as a journalist or in a newsroom environment
• Experience managing crisis communications or high-stakes media moments
• Knowledge of crypto-native culture, memes, and how narratives form in Web3 communities
• Experience scaling PR at an early-stage startup or foundation

ASSUMPTION: While not required, having experience in a newsroom environment or managing crisis communications can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a PR Lead role with 5-10 years of experience in the non-profit sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, focused on blockchain technology and its advancement

Company Size: Small (11-50 employees), allowing for close collaboration and impactful work

Founded: 2023, with a mission to educate, fund, and promote builders within the Sei ecosystem

Company Description:

• An independent U.S. nonprofit dedicated to the advancement and adoption of the Sei blockchain
• Focused on educating, funding, and promoting builders within the Sei ecosystem
• Collaborates with developers to bring groundbreaking applications to life

Company Specialties:

• Blockchain technology advancement
• Community building and support
• Partnerships and collaborations with developers

Company Website: sei.io

ASSUMPTION: Working at Sei Development Foundation offers the opportunity to make a significant impact in the blockchain industry while collaborating with a passionate and dedicated team.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the organization's communications strategy

Reporting Structure: This role reports directly to the Executive Director and works closely with Sei leadership, product, and growth teams

Work Arrangement: Remote OK, with flexible hours and the option to work remotely full-time

Growth Opportunities:

• Potential to grow into a more senior role as the organization expands
• Opportunities to work on high-impact projects and campaigns
• Chance to develop and refine skills in PR, communications, and media relations

ASSUMPTION: This role offers significant growth potential for the right candidate, as the organization is still in its early stages and looking to expand its communications efforts.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Remote work allows for flexibility and the ability to work from anywhere in the United States
• Opportunity to work with a diverse and global team, as Sei is a blockchain organization with a worldwide reach
• Potential to travel for industry events and conferences

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: Working remotely for Sei Development Foundation offers the benefits of a flexible work-life balance and the opportunity to work with a diverse and global team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Executive Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate writing and communication skills
• Final interview with key stakeholders to discuss the role and answer any remaining questions

Key Assessment Areas:

• Writing and communication skills
• Media relations experience and relationships
• Understanding of blockchain technology and the crypto industry
• Cultural fit and alignment with Sei's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in PR, communications, and media relations
• Include specific examples of your writing and communication skills, such as press releases, blog posts, or media coverage you've secured
• Demonstrate your understanding of blockchain technology and the crypto industry by including relevant keywords and phrases in your application materials

ATS Keywords: Public Relations, Media Relations, Communications, Writing, Editorial Judgment, Narrative Building, Technical Communication, Crisis Communications, Collaboration, Relationship Management, Strategic Insights, PR Campaign Management, Monitoring Media Coverage, Blog Writing, Press Release Drafting, Story Pitching, Crypto, Blockchain, Non-profit, Non-profit Organizations

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and demonstrate their understanding of the blockchain industry and Sei's mission.

🛠️ Tools & Technologies

• Cision or similar media database and distribution platform
• Muck Rack or similar media monitoring and analytics tool
• Google Suite (Gmail, Google Docs, Google Sheets)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Stewardship

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and flexible, with the ability to work in an ambiguous environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a focus on results and impact?
• Are you a strong communicator with the ability to collaborate effectively with a diverse and global team?
• Do you have experience working in an ambiguous environment with many moving parts?

ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will be a strong fit for Sei Development Foundation's culture.

⚠️ Potential Challenges

• Working in a fast-paced, ambiguous environment with many moving parts
• Managing media relations and communications for a complex and rapidly evolving industry
• Balancing the need for immediate results with the long-term goal of building a strong brand
• Working remotely and coordinating with a diverse and global team

ASSUMPTION: These challenges can be overcome by a candidate with strong communication skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional non-profit communications roles, this position requires a deep understanding of the blockchain industry and its unique dynamics
• Compared to corporate PR roles, this position offers the opportunity to work on high-impact projects and campaigns with a significant impact on the organization's mission
• Career progression in this role may involve moving into a more senior role as the organization expands, rather than moving into a different functional area

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.

📝 Sample Projects

• Developing and executing a media relations strategy to secure coverage in top-tier crypto and mainstream tech outlets
• Crafting and pitching stories about Sei's products, vision, and ecosystem growth to build brand awareness and credibility
• Managing PR campaigns around major launches, events, and partnerships to generate buzz and excitement

ASSUMPTION: These sample projects illustrate the types of initiatives the Public Relations Lead will be responsible for, but the specific projects may vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the organization's communications strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the organization support the professional development and growth of its employees?
• What are the biggest challenges facing the organization's communications efforts, and how can this role help address them?
• How does the organization measure the success of its communications efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?

ASSUMPTION: Asking these questions will help candidates better understand the role, the organization's communications strategy, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your writing and communication skills
• Prepare for your interviews by researching the organization, its mission, and the blockchain industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.