Public Relations Lead - (Crypto | HK | SG)

📌 Core Information

🔹 Job Title: Public Relations Lead - (Crypto | HK | SG)

🔹 Company: OSL

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hong Kong or Singapore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic PR campaigns to enhance OSL's global reputation and promote its brand.
• Building and maintaining strong relationships with media outlets, influencers, and stakeholders.
• Collaborating with the executive team to formulate and implement PR strategies aligned with business goals.
• Managing a team of PR professionals and providing guidance for their professional development.

ASSUMPTION: This role requires a high level of strategic thinking, excellent communication skills, and extensive industry knowledge to effectively manage OSL's public image and promote its brand in the competitive digital asset landscape.

📋 Key Responsibilities

✅ Strategic Development: Formulate and execute comprehensive PR strategies to enhance the company's brand, build brand awareness, establish thought leadership, and promote our platform effectively.

✅ Content Creation: Develop compelling messaging and content for press releases, media kits, and other PR materials, effectively communicating the company's mission, values, and projects to target audiences.

✅ Media Relations: Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to maximize media coverage and brand visibility.

✅ Proactive Outreach: Proactively pitch story ideas and secure media placements across relevant publications, podcasts, and other media channels.

✅ Monitoring & Analysis: Track and analyze media coverage and social media trends to evaluate the effectiveness of PR campaigns, adjusting strategies as necessary.

✅ Crisis Management: Manage crisis communications and respond to media inquiries in a timely and professional manner.

✅ Cross-Department Collaboration: Work in partnership with internal teams, including marketing, legal, compliance, and executive leadership, to ensure PR activities align with business objectives and regulatory standards.

✅ Event Coordination: Organize and coordinate media events, conferences, and speaking engagements to enhance exposure and thought leadership opportunities.

✅ Industry Awareness: Stay informed about industry trends, regulatory developments, and best practices in PR and communications to maintain innovative and effective strategies.

✅ Team Leadership: Manage and mentor a team of PR professionals, providing guidance and support for their professional development.

ASSUMPTION: This role requires a high level of adaptability, as the digital asset industry is constantly evolving, and PR strategies must be adjusted accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communications, Journalism, PR)

Experience: Minimum of 10 years of work experience in PR, communications, or media relations, with at least 4 years in an agency environment, preferably with a global focus and extensive contacts within financial media. Prior experience in the crypto, fintech, or technology sectors is required.

Required Skills:

• Excellent English and Mandarin communication skills (both written and verbal)
• Deep understanding of industry trends and challenges
• Exceptional written and verbal communication skills
• Strong interpersonal skills for building and maintaining relationships with media contacts, influencers, and stakeholders
• Strong leadership skills to manage and mentor PR professionals while fostering a collaborative and productive work environment

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Familiarity with digital asset industry regulations and compliance

ASSUMPTION: Candidates with relevant experience in the crypto, fintech, or technology sectors will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: Due to the high level of experience required and the competitive nature of the digital asset industry, the salary range for this role is estimated to be HKD 800,000 - 1,200,000 (USD 102,000 - 153,000) per annum. This estimate is based on market research and industry standards for similar roles in Hong Kong.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime during peak periods or crisis situations.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on digital assets and blockchain technology.

Company Size: OSL is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: OSL was founded in 2018, making it a relatively new player in the digital asset industry with a strong focus on growth and innovation.

Company Description:

• OSL is the world's first SFC-licensed and insured digital asset platform, backed by Asia's leading public fintech and digital asset company, OSL Group (863.HK).
• OSL offers a range of services, including custody, omnibus, tokenisation, wealth management, and a fully regulated liquidity pool, ensuring institutional clients and investors access to the best-in-class digital asset platform.
• OSL's secure and insured hot and cold wallet infrastructure ensures the safekeeping of digital assets with timely transaction settlements.

Company Specialties:

• OTC trading
• Digital assets
• Exchange
• Custody
• iRFQ
• Brokerage
• SaaS
• Tokenization

Company Website: http://osl.com

ASSUMPTION: OSL's focus on regulatory compliance and innovation makes it an attractive employer for candidates seeking a challenging and rewarding role in the digital asset industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in public relations and communications.

Reporting Structure: The PR Lead will report directly to the Chief Marketing Officer (CMO) and work closely with the executive team to develop and implement PR strategies.

Work Arrangement: This role is on-site, with the option to work in either Hong Kong or Singapore. Occasional travel may be required for industry events and conferences.

Growth Opportunities:

• As OSL continues to grow and expand its services, there will be opportunities for the PR Lead to take on additional responsibilities and advance their career within the company.
• The dynamic nature of the digital asset industry presents numerous opportunities for professional development and growth.

ASSUMPTION: Candidates who demonstrate strong leadership skills, adaptability, and a strategic mindset will have the best opportunities for growth and success in this role.

🌍 Location & Work Environment

Office Type: OSL's Hong Kong office is located in the Lee Garden One tower in the Wan Chai district, providing a modern and collaborative work environment.

Office Location(s): 33 Hysan Ave, 39/F, Lee Garden One, Hong Kong, Wan Chai, HK

Geographic Context:

• Hong Kong is a major global financial hub, with a thriving digital asset industry and a strong focus on innovation and technology.
• The Wan Chai district is a bustling commercial area with easy access to public transportation, shopping, and dining options.
• OSL's office is located in a prestigious building with state-of-the-art facilities and amenities.

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours (9:00 AM to 6:00 PM). Occasional overtime may be required during peak periods or crisis situations.

ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment with a strong focus on collaboration and innovation will thrive in OSL's work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager (PR Director)
• Second-round interview with the CMO and other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Communication skills (both written and verbal)
• Industry knowledge and experience
• Strategic thinking and problem-solving
• Leadership skills and team management
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the digital asset industry and OSL's unique value proposition.
• Prepare examples of your past PR campaigns and their outcomes to showcase your strategic thinking and execution skills.
• Research OSL's competitors and industry trends to show your knowledge of the market and ability to stay informed.

ATS Keywords: Public Relations, Media Relations, Crisis Management, Content Creation, Strategic Development, Team Leadership, Event Coordination, Industry Awareness, Communication Skills, Interpersonal Skills, Analytical Skills, Collaboration, Adaptability, Networking, Thought Leadership, Stakeholder Engagement

ASSUMPTION: OSL's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on their ability to develop and execute effective PR strategies in the dynamic digital asset industry.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24)
• PR software and platforms (e.g., Cision, Muck Rack)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable using industry-standard PR tools and platforms, as well as project management software to effectively manage their workload and team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with OSL's company values, particularly in terms of innovation and collaboration?
• How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results and continuous improvement?
• How do you approach building and maintaining relationships with media contacts, influencers, and stakeholders to maximize brand visibility and thought leadership opportunities?

ASSUMPTION: Candidates who demonstrate a strong alignment with OSL's company values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the digital asset industry may require the PR Lead to adapt quickly to changing circumstances and adjust PR strategies accordingly.
• The competitive nature of the digital asset industry may present challenges in securing media coverage and maintaining brand visibility.
• The PR Lead may need to manage crises and respond to media inquiries in a timely and professional manner, which can be stressful and demanding.
• The PR Lead may need to work with multiple internal teams and stakeholders to ensure PR activities align with business objectives and regulatory standards, which can require strong communication and collaboration skills.

ASSUMPTION: Candidates who are adaptable, resilient, and strong communicators will be best equipped to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position requires a deep understanding of the digital asset industry and its unique challenges and opportunities.
• Candidates with experience in the crypto, fintech, or technology sectors will have a significant advantage in this role.
• Career progression in this role may involve taking on additional responsibilities and advancing to a director or vice president level within the PR department or moving into a broader communications or marketing leadership role within the company.

ASSUMPTION: Candidates who understand the unique aspects of this role and the digital asset industry will be best positioned to succeed and advance their careers within OSL.

📝 Sample Projects

• Developing and executing a comprehensive PR campaign to launch a new digital asset product or service
• Managing a crisis communication strategy in response to a negative media event or regulatory challenge
• Building and maintaining strong relationships with key media outlets and influencers to secure ongoing media coverage and brand visibility

ASSUMPTION: Candidates should be prepared to provide specific examples of their past PR campaigns and their outcomes to demonstrate their strategic thinking, execution, and results-driven approach to PR.

❓ Key Questions to Ask During Interview

• How does OSL differentiate itself from its competitors in the digital asset industry, and how can PR strategies support this differentiation?
• What are the key priorities for the PR department in the first 90 days, and how can I contribute to achieving these goals?
• How does OSL support the professional development and growth of its PR team members?
• What are the most significant challenges facing the digital asset industry, and how can PR strategies help OSL navigate these challenges?
• How does OSL's work environment and culture support collaboration and innovation within the PR department and the company as a whole?

ASSUMPTION: Candidates should use the interview process to assess their fit with OSL's company culture and values, as well as their ability to contribute to the company's success in the dynamic digital asset industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your PR experience in the digital asset industry.
• Prepare examples of your past PR campaigns and their outcomes to showcase your strategic thinking, execution, and results-driven approach to PR.
• Research OSL's competitors and industry trends to demonstrate your knowledge of the market and ability to stay informed.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.