📌 Core Information
🔹 Job Title: Public Relations Lead
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving corporate and product communications strategy
- Securing top-tier media coverage across various outlets
- Developing thought leadership programs for executives
- Crafting compelling narratives from complex data and products
- Supporting issues and crisis communications
ASSUMPTION: This role requires a strategic thinker with a strong media relations background and experience working with senior executives.
📋 Key Responsibilities
✅ Own PR across corporate and product communications, aligning media strategy with company goals and product launches
✅ Drive media engagement across business, tech, trade, and broadcast media
✅ Develop executive thought leadership programs, growing executive presence on LinkedIn and securing speaking opportunities
✅ Lead data-driven narrative development, turning insights from Klaviyo’s platform into compelling media angles
✅ Support and train spokespeople, providing message development, prep, and coaching for interviews and speaking engagements
✅ Support issues and crisis communications, helping protect and strengthen Klaviyo’s reputation
✅ Stay ahead of industry trends, competitor news, and the evolving media landscape
ASSUMPTION: This role requires a proactive approach to media engagement, strong writing skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: 8+ years of experience in public relations, with a strong track record of securing coverage in top-tier outlets. Experience with retail or ecommerce brands is a bonus.
Required Skills:
- Proven ability to land coverage in top-tier business, tech, trade, and broadcast outlets
- Experience with corporate and crisis communications, financial experience with earnings is a bonus
- Deep experience working directly with senior executives, including CMOs, CPOs, and CEOs on media opportunities, speaking engagements, and thought leadership
- Strong understanding of translating complex technical products or data into clear, media-ready narratives
- Sharp writer, creative thinker, and confident communicator who can flex between strategic planning and hands-on execution
- Familiarity with how product and corporate communications intersect and how to bring both to life in a compelling, integrated way
- Comfortable in a fast-paced, high-ownership environment where priorities can evolve quickly
Preferred Skills:
- Experience with retail or ecommerce brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to secure high-quality media coverage and develop effective thought leadership programs.
💰 Compensation & Benefits
Salary Range: $112,000 - $168,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Klaviyo's salary range reflects the cost of labor across various U.S. geographic markets. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering creators to own their destiny by making first-party data accessible and actionable like never before
- The company combines marketing automation, analytics, and customer service into one unified solution, helping brands know, engage, and grow their audience
- Klaviyo is headquartered in Boston, MA, with offices in London, Sydney, Denver, and San Francisco
Company Specialties:
- CRM software
- Marketing automation
- Customer service
- Data analytics
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and its unique CRM platform make it a strong choice for candidates interested in marketing and communications roles within the ecommerce industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Communications and works closely with senior executives and the C-suite
Work Arrangement: Remote OK, with flexibility for on-site work at Klaviyo's offices
Growth Opportunities:
- Potential to grow into a leadership role within the Communications team as Klaviyo continues to expand
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop and refine skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Klaviyo's communications strategy and reputation.
🌍 Location & Work Environment
Office Type: Klaviyo has offices in Boston, MA, London, Sydney, Denver, and San Francisco, with remote work options available
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US; 106 Fenchurch Street, 5th Floor, London, England EC3M 5JF, GB; 420 George St, Floor 17, Sydney, NSW 2000, AU; 1615 Platte St, Denver, Colorado 80202, US; 181 Fremont St, Floor 21, San Francisco, California 94105, US
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
- London, England: A global financial and tech center with a diverse cultural scene
- Sydney, Australia: A major city with a strong tech industry and a high quality of life
- Denver, Colorado: A growing tech hub with a strong outdoor lifestyle and a lower cost of living compared to coastal cities
- San Francisco, California: A global tech capital with a high cost of living and a competitive job market
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Klaviyo's remote-friendly culture and flexible work arrangements make it an attractive option for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Media relations and writing test
- On-site or video interview with the VP of Communications and other team members
- Final interview with a senior executive or the C-suite
Key Assessment Areas:
- Media relations skills and ability to secure high-quality coverage
- Writing and storytelling abilities
- Strategic thinking and ability to align communications with business goals
- Cultural fit and ability to work effectively with senior executives
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of media coverage you've secured and thought leadership programs you've developed
- Prepare for interview questions about your media relations strategy, writing samples, and ability to work with senior executives
- Be ready to discuss your understanding of Klaviyo's business and industry trends
ATS Keywords: Public Relations, Media Relations, Corporate Communications, Thought Leadership, Storytelling, Data Analysis, Executive Communication, Strategic Planning, Writing, Creative Thinking, Relationship Building, Ecommerce, Retail, Product Marketing, Analytics
ASSUMPTION: Klaviyo's application process is designed to assess candidates' media relations skills, writing abilities, and strategic thinking, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Media databases (e.g., Muck Rack, Agility PR Solutions)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
ASSUMPTION: Klaviyo's use of industry-standard tools and technologies allows candidates with relevant experience to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Collaborative
- Adaptable
Work Style:
- Fast-paced and dynamic
- High-ownership and autonomous
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-ownership environment?
- Are you comfortable working with senior executives and C-suite members?
- Do you have a strong understanding of data analysis and how to translate complex data into clear, media-ready narratives?
- Are you able to balance strategic planning with hands-on execution?
- Do you have experience working with remote teams and managing projects across different time zones?
ASSUMPTION: Klaviyo's culture values autonomy, collaboration, and a data-driven approach, making it an attractive fit for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Securing high-quality media coverage in a competitive landscape
- Working with senior executives and the C-suite to align communications with business goals
- Keeping up with industry trends and competitor news
- Balancing the need for strategic planning with the demands of day-to-day execution
ASSUMPTION: This role requires strong project management skills, the ability to prioritize effectively, and a proactive approach to media engagement and industry trends.
📈 Similar Roles Comparison
- Compared to other senior PR roles, this position offers a unique focus on both corporate and product communications, as well as the opportunity to work closely with senior executives and the C-suite
- Klaviyo's focus on B2C brands and its unique CRM platform set it apart from other marketing and communications agencies and in-house teams
- This role offers significant growth potential and the chance to make a real impact on Klaviyo's communications strategy and reputation
ASSUMPTION: Candidates should consider this role's unique focus on B2C brands and its potential for growth and impact when comparing it to similar positions in the industry.
📝 Sample Projects
- Securing coverage in top-tier business, tech, trade, and broadcast outlets for Klaviyo's product launches and customer success stories
- Developing thought leadership programs for Klaviyo's executives, including speaking engagements, media opportunities, and LinkedIn presence
- Crafting compelling narratives from Klaviyo's platform data and customer insights to drive media engagement and enhance Klaviyo's reputation
ASSUMPTION: These sample projects demonstrate the strategic, creative, and execution-focused nature of this role, as well as the opportunity to work with a wide range of stakeholders and media outlets.
❓ Key Questions to Ask During Interview
- How does this role fit into Klaviyo's overall communications strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo support the professional development and growth of its communications team members?
- What are the most pressing communications challenges facing Klaviyo, and how can this role help address them?
- How does Klaviyo approach working with remote teams and managing projects across different time zones?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, Klaviyo's culture, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interview questions about your media relations strategy, writing samples, and ability to work with senior executives
- Be ready to discuss your understanding of Klaviyo's business and industry trends
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
