📌 Core Information
🔹 Job Title: Public Relations Manager
🔹 Company: AccorHotel
🔹 Location: Mövenpick BDMS Wellness Resort Bangkok, Bangkok, Thailand
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing brand positioning through positive media exposure and public awareness.
- Developing and executing strategic PR campaigns to highlight the resort's offerings and unique guest experiences.
- Building and nurturing relationships with media, influencers, and industry partners to generate coverage.
- Crafting engaging content and managing press events to increase the resort's visibility.
- Overseeing crisis communication and reputation management efforts.
- Supporting marketing efforts by extending PR expertise into social media, content marketing, and brand campaigns.
ASSUMPTION: This role requires a proactive, creative thinker with strong communication skills and the ability to work under pressure and multitask.
📋 Key Responsibilities
✅ Enhance brand positioning by driving positive media exposure and public awareness.
✅ Develop and execute strategic PR campaigns to highlight the resort’s tactical campaigns, wellness offerings, sustainability initiatives, and unique guest experiences.
✅ Build a database and nurture strong relationships with media, influencers, and industry partners to generate coverage.
✅ Craft engaging press releases, media kits, and storytelling content for multiple platforms.
✅ Organize press events, media visits, and interviews with key stakeholders.
✅ Manage partnerships that elevate the hotel’s exposure and support business conversion.
✅ Oversee crisis communication and reputation management efforts.
✅ Support marketing efforts by extending PR expertise into social media, content marketing, and brand campaigns.
✅ Monitor media coverage and PR effectiveness, ensuring continuous improvement in brand engagement.
✅ Champion corporate social responsibility (CSR) and sustainability messaging in all communication strategies.
ASSUMPTION: The role may require occasional weekend or evening work, especially during events or crises.
🎯 Required Qualifications
Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Experience: Minimum 3-5 years of experience in PR, media relations, or communications (hospitality experience preferred).
Required Skills:
- Strong network of media contacts and influencer relationships.
- Excellent storytelling, writing, and communication skills in English (Thai native).
- Experience in PR campaign management, media handling, and event coordination.
- Understanding of digital PR, social media, and content marketing strategies.
- A proactive, creative thinker with the ability to work under pressure and multitask.
- Photography and digital media skills are a plus.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: THB 60,000 - 80,000 per month (Estimated based on industry standards for a PR Manager in Bangkok with 3-5 years of experience)
Benefits:
- Employee benefit card offering discounted rates at Accor hotels worldwide.
- Develop your talent through Accor’s learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.
Working Hours: Full-time (40 hours per week, with flexibility during events or crises)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, focusing on wellness resorts and luxury accommodations.
Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide, offering extensive growth opportunities and resources for employees.
Founded: AccorHotel was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorHotel offers a wide range of hospitality services, including luxury hotels, wellness resorts, and budget accommodations.
- The company prioritizes sustainability and corporate social responsibility, aiming to make a positive impact on local communities and the environment.
- AccorHotel provides extensive learning and development opportunities for employees, fostering a culture of growth and innovation.
Company Specialties:
- Hotel operations and management
- Wellness and spa services
- Sustainable hospitality practices
- Corporate social responsibility initiatives
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in public relations or a related field.
Reporting Structure: The Public Relations Manager will report directly to the Resort Manager and work closely with the marketing and sales teams.
Work Arrangement: This is an on-site, full-time position with flexible working hours during events or crises.
Growth Opportunities:
- Progression to a regional or corporate PR role within AccorHotel.
- Expanding responsibilities and team leadership opportunities as the resort grows.
- Access to AccorHotel's learning and development programs to enhance skills and advance career prospects.
ASSUMPTION: Successful candidates will have the opportunity to grow within the property and across the AccorHotel group.
🌍 Location & Work Environment
Office Type: Mövenpick BDMS Wellness Resort Bangkok is a luxury wellness resort located in the heart of Bangkok, offering a serene and tranquil work environment.
Office Location(s): Mövenpick BDMS Wellness Resort Bangkok, 13.7525° N, 100.4942° E
Geographic Context:
- The resort is situated in the bustling city of Bangkok, offering easy access to various amenities, attractions, and public transportation.
- Bangkok is known for its vibrant culture, rich history, and diverse culinary scene.
- The resort's wellness focus provides a unique work environment that prioritizes employee well-being and work-life balance.
Work Schedule: Full-time (40 hours per week), with flexibility during events or crises
ASSUMPTION: The resort's wellness focus may encourage a healthier work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Resort Manager and Marketing Director
- Final decision and offer
Key Assessment Areas:
- Communication skills and media relations experience
- Creativity and strategic thinking in PR campaign development
- Understanding of the hospitality industry and AccorHotel's brand values
- Adaptability and ability to work under pressure
Application Tips:
- Tailor your resume and cover letter to highlight relevant PR experience, media relations skills, and hospitality industry knowledge.
- Prepare examples of successful PR campaigns or media coverage you've secured in previous roles.
- Demonstrate your understanding of AccorHotel's brand and the resort's wellness focus during the interview.
ATS Keywords: Public Relations, Media Relations, Communications, Storytelling, Writing, Event Coordination, Digital PR, Social Media, Content Marketing, Crisis Communication, Reputation Management, Networking, Creative Thinking, Photography, Multitasking, Hospitality, Wellness, Bangkok
ASSUMPTION: AccorHotel may use Applicant Tracking Systems (ATS) to filter resumes based on relevant keywords, so including these terms in your application can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: Familiarity with industry-standard PR tools and social media platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Innovation
- Spirit of Conquest
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and proactive
- Customer-focused and passionate about hospitality
Self-Assessment Questions:
- Do you align with AccorHotel's core values and company culture?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on wellness and hospitality?
- Can you demonstrate a proactive, creative approach to PR and media relations, with a strong commitment to delivering results?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with AccorHotel's values and work style, as well as a passion for hospitality and wellness.
⚠️ Potential Challenges
- Managing media relations and generating coverage in a competitive hospitality market.
- Balancing multiple priorities and working under pressure during events or crises.
- Adapting to the fast-paced and dynamic nature of the hospitality industry.
- Working in a multicultural environment with diverse stakeholders.
ASSUMPTION: Successful candidates will possess strong communication skills, adaptability, and the ability to work under pressure to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other PR roles in the hospitality industry, this position offers a unique focus on wellness and a serene work environment.
- AccorHotel's global presence and diverse portfolio of brands provide extensive growth opportunities for successful candidates.
- This role may offer more responsibility and autonomy than entry-level PR positions, with the potential for career advancement within the company.
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other PR opportunities in the hospitality industry.
📝 Sample Projects
- Developing and executing a strategic PR campaign to launch a new wellness retreat at the resort.
- Managing media relations and securing coverage for the resort's sustainability initiatives and CSR efforts.
- Coordinating press events and media visits to showcase the resort's unique offerings and guest experiences.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic campaign development to event coordination and media relations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the resort's overall marketing and communications strategy?
- What opportunities are there for professional development and growth within AccorHotel?
- How does the company support work-life balance for employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant PR experience, media relations skills, and hospitality industry knowledge.
- Prepare examples of successful PR campaigns or media coverage you've secured in previous roles.
- Demonstrate your understanding of AccorHotel's brand and the resort's wellness focus during the interview.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
