Public Relations Manager

📌 Core Information

🔹 Job Title: Public Relations Manager

🔹 Company: iRhythm Technologies, Inc.

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Translating and amplifying data-driven milestones and scientific narratives
• Driving earned media momentum and breakthrough coverage
• Scaling the Zio patient storytelling program
• Supporting multi-audience storytelling across consumer health, clinical, business, and scientific audiences
• Collaborating with internal stakeholders and external agency partners

ASSUMPTION: This role requires a strategic, media-savvy communicator with a strong storytelling background and experience in healthcare or MedTech PR.

📋 Key Responsibilities

✅ Identify and package stories rooted in company milestones, clinical data, media trends, and audience needs

✅ Shape stories for consumer, corporate, business, and trade audiences via earned media and social channels

✅ Manage and grow the patient storytelling program, from sourcing and interviewing to compliant promotion

✅ Support earned media strategy and pitching in collaboration with external agency and iRhythm PR lead

✅ Amplify media coverage, publications, awards, and leadership visibility across stakeholder channels

✅ Translate complex scientific and HEOR data into clear, relevant, and engaging narratives

✅ Contribute to corporate social storytelling tied to milestones, awareness campaigns, and reputation-building

✅ Ensure timely content alignment and approval through Legal, Regulatory, Marketing, and leadership teams

✅ Collaborate on editorial planning and content development aligned to strategic comms priorities

✅ Track and report on PR outcomes and stakeholder engagement with an eye toward strategic impact

ASSUMPTION: This role requires strong writing, idea packaging, and media storytelling skills, as well as experience working in regulated environments.

🎯 Required Qualifications

Education: Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field

Experience: 5+ years of public relations experience, ideally in healthcare, MedTech, or digital health

Required Skills:

• Excellent writing, idea packaging, and media storytelling skills
• Experience translating scientific or data-heavy content into media-ready and stakeholder-relevant formats
• Hands-on experience contributing to successful media pitching and packaging
• Familiarity with regulated environments and working with Legal/Regulatory Affairs
• Collaborative, proactive, and organized, with strong project execution skills
• Ability to define success, set meaningful benchmarks, and present clear, actionable insights
• Brings insight-driven ideas and helps shape audience-relevant recommendations
• Experienced in earned and social media strategies, including working with agency partners
• Ability to support multi-audience storytelling—consumer, HCP, business, and trade
• Brings a consultant-like mindset—able to structure and communicate recommendations clearly
• Comfortable collaborating across all levels in a fast-paced, matrixed environment

Preferred Skills:

• Experience with regulated environments and working with Legal/Regulatory Affairs

ASSUMPTION: The ideal candidate will have a strong background in healthcare or MedTech PR and be comfortable working with scientific and business content.

💰 Compensation & Benefits

Salary Range: $112,000.00 - $145,000.00 per year

Benefits:

• Competitive Compensation
• Benefits
• Career Growth Opportunities
• Flexible Work Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Public Relations Manager role in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 1,001-5,000 employees

Founded: 2006

Company Description:

• iRhythm is a leading digital health care company that creates trusted solutions that detect, predict, and prevent disease.
• Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information.
• Their mission is to deliver better data, better insights, and better health for all.

Company Specialties:

• mHealth
• Wearables
• Digital Health
• Medical Devices
• and technology

Company Website: irhythmtech.com

ASSUMPTION: iRhythm Technologies, Inc. is a well-established company in the medical equipment manufacturing industry, with a strong focus on digital health and innovation.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports to the PR Lead

Work Arrangement: Remote OK

Growth Opportunities:

• Potential to grow within the PR team or take on additional responsibilities as the company expands
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to develop skills in healthcare PR, media strategy, and patient storytelling

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's PR efforts.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Remote - US

Geographic Context:

• The United States has a diverse and dynamic healthcare landscape, with a strong focus on innovation and technology
• iRhythm's remote work environment offers flexibility and the opportunity to work from anywhere in the US
• The company has multiple office locations across the country, providing opportunities for in-person collaboration when needed

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment at iRhythm offers a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the PR Lead and/or other team members
• Final interview with the hiring manager

Key Assessment Areas:

• Storytelling and media strategy skills
• Experience working with scientific and business content
• Collaboration and project management skills
• Ability to define success and present clear, actionable insights

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide specific examples of your media pitching and storytelling successes
• Demonstrate your understanding of iRhythm's mission and values

ATS Keywords: Public Relations, Healthcare PR, Media Strategy, Storytelling, Patient Storytelling, Medical Devices, Digital Health, Media Pitching, Regulated Environments

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills.

🛠️ Tools & Technologies

• Media monitoring and analytics tools (e.g., Mention, Brand24)
• PR software and platforms (e.g., Cision, Muck Rack)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The specific tools and technologies used in this role may vary, but strong proficiency in PR and project management software is likely to be required.

👔 Cultural Fit Considerations

Company Values:

• Lead with integrity
• Solve for the patient
• Think big, go fast
• Collaborate to win
• Strive for better

Work Style:

• Fast-paced and dynamic, with a focus on innovation and collaboration
• Results-driven, with a strong emphasis on strategic thinking and execution
• Remote-friendly, with a focus on flexibility and work-life balance

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with scientific and business content?
• Do you have a strategic mindset and the ability to define success?

ASSUMPTION: iRhythm's company culture is fast-paced, innovative, and collaborative, with a strong focus on patient care and strategic thinking.

⚠️ Potential Challenges

• Working with complex scientific and HEOR data may require additional training or support
• Balancing multiple audiences and stakeholder channels may be challenging at times
• Collaborating with external agency partners may require additional coordination and communication
• Working in a regulated environment may have additional compliance and approval processes

ASSUMPTION: While this role offers significant growth potential, there may be challenges related to working with complex data, multiple audiences, and regulated environments.

📈 Similar Roles Comparison

• Compared to other PR roles in healthcare or MedTech, this role may have a stronger focus on scientific and data-driven storytelling
• iRhythm's remote work environment may offer more flexibility than traditional office-based roles
• This role may have more growth potential than entry-level or junior PR positions

ASSUMPTION: This role is likely to be more specialized than general PR roles, with a stronger focus on healthcare, data-driven storytelling, and remote work.

📝 Sample Projects

• Developing a patient storytelling program to amplify iRhythm's brand and impact
• Creating a strategic media plan to launch a new product or milestone
• Collaborating with cross-functional teams to develop and execute a multi-audience campaign

ASSUMPTION: The specific projects in this role may vary, but they are likely to involve strategic storytelling, media strategy, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall PR strategy for iRhythm?
• What are the biggest challenges facing the PR team currently, and how can this role help address them?
• How does iRhythm support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does iRhythm measure the success of its PR efforts, and how can this role contribute to those metrics?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process can help demonstrate your interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare specific examples of your media pitching and storytelling successes
• Demonstrate your understanding of iRhythm's mission and values
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.