Public Relations Manager

📌 Core Information

🔹 Job Title: Public Relations Manager

🔹 Company: Raising Cane's

🔹 Location: Plano, TX

🔹 Job Type: Full-Time

🔹 Category: Restaurants

🔹 Date Posted: 2025-06-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading national storytelling efforts through media strategy and campaign-based communications
• Executing PR strategies, pitching media, and managing relationships with reporters to drive brand awareness
• Collaborating with cross-functional teams to align messaging and maximize reach
• Monitoring media coverage and trends to inform messaging and identify opportunities or risks

ASSUMPTION: This role requires a high level of strategic thinking, strong writing skills, and the ability to build and maintain effective relationships with media outlets and influencers.

📋 Key Responsibilities

✅ Lead development of press releases, media lists, messaging, and PR content for campaigns, events, and brand activations at the local and national level

✅ Manage execution of media events, press briefings, and interviews

✅ Collaborate with PR, local marketing, and brand teams to align messaging and maximize reach

✅ Lead strategy for primary and secondary brand campaigns

✅ Monitor media coverage and trends to inform messaging and identify opportunities or risks

✅ Manage PR calendars, reporting cadence, and team deliverables to meet deadlines and maintain quality

✅ Produce talking points and media kits for internal and external spokespeople

✅ Develop and maintain working relationships with various key media outlets

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, as well as the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in public relations, business, or marketing

Experience: 5 years in public relations supporting food, beverage, retail, or consumer brands

Required Skills:

• Proven experience managing media campaigns, pitching national outlets, and developing relationships
• Strong writing and editing skills with mastery of grammar, punctuation, and AP style
• Proficiency in Microsoft Office and PR media tools, including Muck Rack and Cision
• Detail-oriented, organized, and flexible for timely multi-project management
• Ability to work effectively and efficiently both independently and collaboratively
• High sense of discretion with confidential, sensitive information

Preferred Skills:

• Experience with sports media or athletic partnerships
• Strong interest in pop culture, trending events, and sports

ASSUMPTION: Candidates with experience in fast-paced environments and a strong understanding of the restaurant industry will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a PR Manager with 5-10 years of experience in the restaurant industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on meals
• Opportunities for career growth and development

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Raising Cane's operates in the fast-casual restaurant industry, with a focus on chicken finger meals.

Company Size: Raising Cane's has 1,001-5,000 employees, making it a mid-sized company with a strong corporate culture and opportunities for growth.

Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, and has since expanded to over 600 locations across the United States.

Company Description:

• Raising Cane's is known for its ONE LOVE® – chicken finger meals – and its commitment to quality, customer service, and community involvement.
• The company's mission is to create a restaurant experience that is "Loving, High-Quality, and Focused on Community."
• Raising Cane's has a strong company culture that values its employees and encourages growth and development.

Company Specialties:

• Fast-casual dining
• Chicken finger meals
• Community involvement and philanthropy

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is a well-established company with a strong brand and a commitment to its employees and communities.

📊 Role Analysis

Career Level: Mid-level to senior-level public relations role, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Director of Public Relations and may oversee junior PR team members or interns.

Work Arrangement: This role is on-site, with a requirement to travel up to 75% of the time for media events, press briefings, and other PR activities.

Growth Opportunities:

• Advancement to a senior-level or director-level PR role within the company
• Expansion of responsibilities to include additional markets or regions
• Opportunities to work on special projects or initiatives, such as new product launches or brand campaigns

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the brand's public image and reputation.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Baton Rouge, Louisiana, with a satellite office in Plano, Texas, where this role is based.

Office Location(s): 100 North St, Baton Rouge, LA 70802; 7700 Windrose Ave, Plano, TX 75074

Geographic Context:

• The Plano office is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its strong job market, high quality of life, and numerous cultural and recreational opportunities.
• The office is conveniently located near major highways and public transportation options.

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed for media events or other PR activities.

ASSUMPTION: The Plano office offers a modern, collaborative work environment with easy access to amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Director of Public Relations
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Media relations and pitching experience
• Campaign management and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and skills
• Provide examples of successful media campaigns or projects you've worked on in the past
• Demonstrate your understanding of the restaurant industry and Raising Cane's brand
• Prepare questions to ask the interviewers about the company, team, or role to show your interest and engagement

ATS Keywords: Public Relations, Media Strategy, Campaign Management, Writing, Editing, Media Relations, Event Management, Brand Awareness, Communication, Collaboration, Trend Monitoring, Project Management, Microsoft Office, PR Media Tools, Confidentiality, Flexibility

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their resume, cover letter, and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR media tools (Muck Rack, Cision)
• Social media platforms (Twitter, Facebook, Instagram)
• Project management tools (Asana, Trello)

ASSUMPTION: Candidates should be comfortable using industry-standard PR tools and platforms, as well as Microsoft Office Suite for day-to-day tasks and communications.

👔 Cultural Fit Considerations

Company Values:

• Loving
• High-Quality
• Focused on Community
• Integrity
• Humility
• Respect
• Growth

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and able to thrive in a fast-paced environment
• Committed to maintaining a positive and supportive work environment

Self-Assessment Questions:

• Do you align with Raising Cane's core values and company culture?
• Are you comfortable working in a fast-paced, collaborative environment with frequent travel requirements?
• Do you have a proven track record of successful media relations and campaign management in the restaurant industry?

ASSUMPTION: Candidates who are a strong cultural fit for Raising Cane's will demonstrate a passion for the brand, a commitment to its values, and a willingness to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• High travel requirements (up to 75% of the time)
• Occasional evenings and weekends for media events or other PR activities
• Fast-paced work environment with tight deadlines and multiple priorities
• Need to maintain discretion with confidential, sensitive information

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively to succeed in the position.

📈 Similar Roles Comparison

• Compared to other PR Manager roles in the restaurant industry, this role may have a higher travel requirement and a stronger focus on brand awareness and community involvement.
• Raising Cane's is known for its strong company culture and commitment to its employees, which may set it apart from other companies in the industry.
• This role offers significant opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the brand's public image and reputation.

ASSUMPTION: Candidates should research other PR Manager roles in the restaurant industry to better understand the unique aspects of this opportunity at Raising Cane's.

📝 Sample Projects

• Developing and executing a national media campaign to launch a new menu item or product
• Managing a crisis communications plan in response to a negative media event or incident
• Coordinating a media event or press conference to announce a significant company milestone or achievement

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have successfully managed them in the past.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the PR team in the next 6-12 months, and how can this role help address them?
• How does this role fit into the overall company strategy and growth plans?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees, particularly those with frequent travel requirements?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the PR team and its initiatives?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the PR team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and skills, with a focus on media relations, campaign management, and writing/editing abilities
• Prepare examples of successful media campaigns or projects you've worked on in the past, and be ready to discuss them in detail during your interviews
• Research Raising Cane's brand, company culture, and industry trends to demonstrate your understanding and engagement with the role and the company
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.