📌 Core Information
🔹 Job Title: Public Relations Manager
🔹 Company: Raising Cane's
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Public Relations
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting national storytelling efforts through media strategy and campaign-based communications
- Executing PR strategies, pitching media, and managing relationships with reporters to drive brand awareness
- Collaborating with cross-functional teams to align messaging and maximize reach
- Monitoring media coverage and trends to inform messaging and identify opportunities or risks
- Managing PR calendars, reporting cadence, and team deliverables to meet deadlines and maintain quality
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively both independently and collaboratively.
📋 Key Responsibilities
✅ Lead development of press releases, media lists, messaging, and PR content for campaigns, events, and brand activations at the local and national level
✅ Manage execution of media events, press briefings, and interviews
✅ Collaborate with PR, local marketing, and brand teams to align messaging and maximize reach
✅ Lead strategy for primary and secondary brand campaigns
✅ Monitor media coverage and trends to inform messaging and identify opportunities or risks
✅ Manage PR calendars, reporting cadence, and team deliverables to meet deadlines and maintain quality
✅ Produce talking points and media kits for internal and external spokespeople
✅ Develop and maintain working relationships with various key media outlets
ASSUMPTION: This role may require occasional travel to attend events and meetings.
🎯 Required Qualifications
Education: Bachelor's degree in public relations, business, or marketing
Experience: 5 years of experience in public relations supporting food, beverage, retail, or consumer brands
Required Skills:
- Proven experience in managing media campaigns, pitching national outlets, and developing relationships
- Strong writing and editing skills with mastery of grammar, punctuation, and AP style
- Proficiency in Microsoft Office and PR media tools, including Muck Rack and Cision
- Detail-oriented, organized, and flexible for timely multi-project management
- Ability to work effectively and efficiently both independently and collaboratively
- High sense of discretion with confidential, sensitive information
Preferred Skills:
- Experience with sports media or athletic partnerships
- Strong interest in pop culture, trending events, and sports
ASSUMPTION: While not explicitly stated, experience in the food or restaurant industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a PR Manager with 5-10 years of experience in the restaurant industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on meals
- Opportunities for career growth and advancement
Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Raising Cane's operates in the quick-service restaurant industry, with a focus on chicken finger meals.
Company Size: Raising Cane's has over 800 restaurants in 41 states and employs over 10,000 people, making it a large company with significant growth potential.
Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, by Todd Graves.
Company Description:
- Raising Cane's is known for its unique business model and customer satisfaction, focusing on serving high-quality chicken finger meals in a fun and engaging atmosphere.
- The company has a strong commitment to community involvement and active participation in local events and charitable causes.
- Raising Cane's has a strong company culture that emphasizes customer service, teamwork, and a positive work environment.
Company Specialties:
- Chicken Fingers
- Customer Service
- Quick Service Restaurant
- Casual Dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a privately-held company with a strong focus on growth and expansion.
📊 Role Analysis
Career Level: This role is a mid-level position within the public relations department, reporting directly to the Director of Public Relations.
Reporting Structure: The Public Relations Manager will report directly to the Director of Public Relations and will oversee the work of junior PR team members and external agencies.
Work Arrangement: This role is on-site, with occasional travel required to attend events and meetings.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Public Relations Manager to take on additional responsibilities or move into a more senior role within the PR department.
- Raising Cane's offers opportunities for career growth and advancement within the company, with many employees starting in entry-level positions and working their way up to management and executive roles.
ASSUMPTION: The specific growth opportunities for this role may vary depending on the needs of the company and the individual's performance.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 6800 Bishop Rd, Plano, TX 75024, USA
Geographic Context:
- Plano, Texas, is a suburb of Dallas-Fort Worth and is known for its high quality of life, excellent schools, and numerous parks and recreational facilities.
- The Plano office is located in a bustling business park with easy access to major highways and amenities.
- The Dallas-Fort Worth area is a major hub for the restaurant industry, with numerous opportunities for networking and professional development.
Work Schedule: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Raising Cane's is fast-paced and dynamic, with a strong emphasis on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Director of Public Relations
Key Assessment Areas:
- Writing and editing skills
- Media relations experience
- Campaign management experience
- Collaboration and teamwork skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with media relations, campaign management, and writing and editing.
- Research Raising Cane's and the restaurant industry to demonstrate your knowledge and enthusiasm for the company and its mission.
ATS Keywords: Public Relations, Media Strategy, Campaign Management, Writing, Editing, Media Relations, Event Management, Collaboration, Trend Monitoring, Project Management, Communication, Detail-oriented, Organizational Skills, Confidentiality, Microsoft Office, PR Media Tools
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR media tools, including Muck Rack and Cision
- Social media platforms (Twitter, Facebook, Instagram)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the individual's needs.
👔 Cultural Fit Considerations
Company Values:
- One Love: Craveable chicken finger meals
- Customer Obsessed: Focus on customer satisfaction and exceeding expectations
- Integrity: Honesty, transparency, and ethical behavior
- Teamwork: Collaboration, support, and a positive work environment
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- Do you have a passion for Raising Cane's chicken finger meals and a strong commitment to customer satisfaction?
- Are you a collaborative team player who thrives in a fast-paced, dynamic work environment?
- Do you have strong writing and editing skills, with a keen eye for detail and a commitment to accuracy?
ASSUMPTION: Raising Cane's is looking for candidates who are a strong cultural fit for the company and its values, with a passion for the brand and a commitment to customer satisfaction.
⚠️ Potential Challenges
- Occasional travel may be required to attend events and meetings
- The work environment can be fast-paced and demanding, with tight deadlines and multiple projects
- The restaurant industry can be competitive, with a need to stay up-to-date on trends and competitors
- The role may require working evenings and weekends as needed to support events and campaigns
ASSUMPTION: The specific challenges of this role may vary depending on the individual's skills, experience, and the needs of the company.
📈 Similar Roles Comparison
- This role is similar to a Public Relations Manager in other industries, but may have a greater focus on food and beverage trends and customer satisfaction in the restaurant industry.
- Compared to other PR roles, this position may require more travel and a greater emphasis on event management and customer engagement.
- Career progression in this role may involve moving into a more senior PR role within the company or transitioning into a marketing or communications role within the restaurant industry.
ASSUMPTION: The specific comparisons for this role may vary depending on the individual's skills, experience, and the needs of the company.
📝 Sample Projects
- Developing and executing a media campaign to launch a new menu item
- Managing a press event for a grand opening or rebranding
- Creating and distributing press releases and media kits to announce company news and achievements
ASSUMPTION: The specific projects for this role may vary depending on the needs of the company and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to media relations and how this role fits into that strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its PR team members?
- What are the biggest challenges facing the PR department and the company as a whole, and how can this role help address them?
- How does the company measure the success of its PR campaigns and initiatives?
ASSUMPTION: The specific questions to ask during the interview may vary depending on the individual's skills, experience, and the needs of the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your writing and editing work, as well as any media coverage or campaign results you have achieved.
- Research Raising Cane's and the restaurant industry to demonstrate your knowledge and enthusiasm for the company and its mission.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
