📌 Core Information
🔹 Job Title: Public Relations Manager, Amazon Ads Comms
🔹 Company: Amazon
🔹 Location: London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Public Relations
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Driving international events and product communications for Amazon Ads
- Defining and executing event and product launch strategies outside of the US
- Managing media engagement and storytelling across earned and owned channels
- Providing strategic PR counsel to business leaders
- Collaborating cross-functionally with multiple stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience working with international teams.
📋 Key Responsibilities
✅ Execute international event and product launch strategies
✅ Drive media engagement and storytelling across earned and owned channels
✅ Develop campaign toolkit and bill of assets for in-country comms leads, overseeing localization and execution
✅ Manage executive speaking opportunities and media engagement
✅ Provide strategic PR counsel to business leaders
✅ Work cross-functionally with multiple stakeholders, including internal comms partners, marketing and business teams, international stakeholders, and WW PR agencies
✅ Successfully manage complex, fast-moving and unexpected communications challenges
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 5-10 years of experience in public relations, with a focus on international events and product launches
Required Skills:
- Excellent written and verbal communication skills
- Exceptional project management skills
- Proven track record of earning trust from internal and external stakeholders
- Experience working with high standards under tight deadlines
- Strong strategic planning and execution skills
Preferred Skills:
- Fluency in multiple languages
- Experience working with Amazon or a similar tech company
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with PR tools such as Cision or Muck Rack would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (based on industry standards for a PR Manager role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policy
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Manager role in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be "Earth's most customer-centric company."
Company Size: Amazon is a large company with over 1.6 million employees worldwide. This size offers opportunities for growth and career advancement but may also result in a more structured and hierarchical work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is known for its customer-centric approach, focusing on innovation, operational excellence, and long-term thinking
- The company offers a wide range of products and services, including Amazon.com, Amazon Web Services (AWS), Amazon Prime, Amazon Music, Amazon Video, and Amazon Alexa
- Amazon is committed to sustainability and has pledged to be net-zero carbon by 2040
Company Specialties:
- E-commerce
- Cloud computing
- Digital streaming
- Artificial intelligence
- Operations
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and the chance to make a significant impact on a global scale.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the PR department or other areas of the business.
Reporting Structure: The Public Relations Manager reports directly to the Head of International PR for Amazon Ads.
Work Arrangement: This is an on-site role, with the expectation that the successful candidate will be based in the London office. However, there may be opportunities for flexible or hybrid working arrangements, depending on business needs.
Growth Opportunities:
- Progression to a senior PR role within Amazon Ads or another department
- Expanding into a global PR leadership role, overseeing international teams
- Transitioning into a strategic communications role, focusing on corporate or executive communications
ASSUMPTION: Given Amazon's size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, open-plan workspace designed to foster collaboration and innovation.
Office Location(s): The London office is located in the Paddington area of the city.
Geographic Context:
- London is a major global city, offering a diverse range of cultural, entertainment, and dining options
- The city has a vibrant tech industry, with numerous startups, incubators, and accelerators
- London is well-connected by public transportation, with easy access to airports and other major cities in the UK and Europe
Work Schedule: The work schedule is typically Monday to Friday, with core hours from 10:00 AM to 4:00 PM. However, the role may require additional hours to meet deadlines or attend events.
ASSUMPTION: Working in London offers the opportunity to live and work in a dynamic, multicultural city with a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and a member of the PR team
- Final interview with the Head of International PR for Amazon Ads
Key Assessment Areas:
- Communication skills, both written and verbal
- Strategic thinking and planning
- Project management skills and ability to handle multiple projects
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Amazon's business and the PR challenges facing the company
- Provide specific examples of your experience driving international events and product launches
ATS Keywords: International PR, event management, product launch, media engagement, storytelling, project management, stakeholder management, strategic planning, communications, localization, cross-functional collaboration, crisis management, customer obsession, high judgment, trust building
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR tools such as Cision, Muck Rack, or similar platforms
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools is not explicitly required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Strong focus on results and delivery
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to manage a complex, fast-moving communications challenge?
- How do you balance the need for speed with the need for high-quality work?
ASSUMPTION: Amazon places a strong emphasis on cultural fit and alignment with the company's leadership principles. Candidates should be prepared to demonstrate how their work style and values align with Amazon's.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with international stakeholders and teams across different time zones
- Adapting to a fast-paced, dynamic work environment
- Navigating Amazon's large and sometimes complex organizational structure
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on international event and product communications for Amazon Ads
- Compared to other PR roles, this position requires a higher level of strategic thinking and global perspective
- Career progression in this role could lead to global PR leadership or strategic communications roles within Amazon
ASSUMPTION: While this role shares similarities with other PR roles, its focus on international events and product communications for Amazon Ads sets it apart.
📝 Sample Projects
- Planning and executing a global product launch event for Amazon Ads, involving multiple international teams and stakeholders
- Developing and implementing a crisis communications plan for a hypothetical data breach affecting Amazon Ads customers
- Managing a high-profile executive speaking engagement at an international industry conference, including media outreach and coordination with local PR teams
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and international nature of the role, as well as the need for strong communication and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for planning and executing an international event or product launch for Amazon Ads?
- How does the PR team for Amazon Ads collaborate with other departments, such as marketing and business teams, to ensure consistent messaging and alignment?
- What opportunities are there for professional growth and development within the PR department and Amazon more broadly?
- How does Amazon support its employees in balancing the demands of a fast-paced work environment with their personal and professional lives?
- Can you provide an example of a time when Amazon's PR team had to pivot or adapt quickly to a significant change or challenge?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience driving international events and product launches, as well as managing complex communications challenges
- Research Amazon's business and the PR challenges facing the company to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
