📌 Core Information
🔹 Job Title: Public Relations Manager, Amazon Ads Comms
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing proactive communications strategies for Amazon Ads' ad tech services
- Managing earned and owned proactive communications, media relations, and event support
- Collaborating with business teams, stakeholders, and international teams to extend and localize programs
- Working in a fast-paced environment with high standards and tight deadlines
ASSUMPTION: This role requires strong communication, media relations, and project management skills, as well as a deep understanding of infrastructure technology news.
📋 Key Responsibilities
✅ Spearhead earned and owned proactive communications strategies for our AdTech services
✅ Develop and lead PR activations supporting owned and industry events
✅ Secure and manage speaking opportunities and relevant amplifications
✅ Provide business teams with ongoing strategic counsel and support
✅ Build and maintain strong media relationships
✅ Keep current on industry trends, issues, and news
✅ Support complex, fast-moving and unexpected communications challenges
ASSUMPTION: This role involves a high level of autonomy and requires strong judgment, as well as the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 2-5 years of experience in public relations, with a focus on infrastructure technology news
Required Skills:
- Excellent communication skills, both written and verbal
- Strong media relations experience
- Proven project management skills
- Ability to work effectively under tight deadlines
- High-judgment and strategic thinking
Preferred Skills:
- Experience working with international teams
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in ad tech or related industries may be given preference.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a mid-level PR manager in Seattle and New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers a dynamic and fast-paced environment with opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Amazon Ads Comms
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential advancement to Senior PR Manager or similar roles
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in international communications
ASSUMPTION: This role offers significant growth potential within Amazon's global communications team.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle: Tech hub with a vibrant culture and strong job market
- New York: Global financial and cultural center with diverse industries
Work Schedule: Full-time, with flexibility for project needs
ASSUMPTION: Both Seattle and New York offer unique cultural experiences and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the senior manager or director
Key Assessment Areas:
- Communication skills and media relations experience
- Project management skills and strategic thinking
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your media relations work and successful PR campaigns
- Research Amazon's recent news and industry trends to demonstrate your knowledge
ATS Keywords: Public Relations, Media Relations, Project Management, Communications, Storytelling, Event Support, Strategic Counsel, Industry Trends, AdTech, Collaboration, Localization, High Standards, Deadline Management, Proactive Communication, Amplification, Speaking Opportunities
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Cision or similar media database platforms
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Twitter, LinkedIn)
ASSUMPTION: Familiarity with these tools is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
Self-Assessment Questions:
- How do you stay organized and manage multiple projects under tight deadlines?
- Can you provide an example of a time when you successfully managed a complex communications challenge?
- How do you approach building and maintaining strong media relationships?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's leadership principles and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced environment with high standards and tight deadlines
- Managing complex, unexpected communications challenges
- Collaborating effectively with international teams
- Keeping up with industry trends and news
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other PR roles, this position requires a strong focus on infrastructure technology news and ad tech services
- Industry-specific context: Amazon's size and global presence offer unique opportunities and challenges
- Career path comparison: This role offers potential advancement to senior-level positions within Amazon's communications team
ASSUMPTION: This role is unique in its focus on Amazon Ads' ad tech services and offers a distinct set of opportunities and challenges compared to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a proactive communications strategy for the launch of a new ad tech service
- Securing and managing speaking opportunities for Amazon Ads executives at industry events
- Collaborating with international teams to localize PR campaigns for global markets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing communications challenges facing the Amazon Ads team currently?
- How does this role collaborate with other teams within Amazon Ads and the broader organization?
- What opportunities are there for professional growth and development in this role?
- How does Amazon support work-life balance for its employees?
- What is the team's approach to managing tight deadlines and high standards?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your media relations work and successful PR campaigns
- Research Amazon's recent news and industry trends to demonstrate your knowledge
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
