Public Relations Manager, Canada

📌 Core Information

🔹 Job Title: Public Relations Manager, Canada

🔹 Company: Stantec

🔹 Location: Edmonton, Alberta, Canada

🔹 Job Type: Full time

🔹 Category: Public Relations & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (preference for major Canadian metropolitan offices)

🚀 Job Overview

Key aspects of this role include:

• Fostering relationships with the Canadian media landscape
• Developing and executing creative outreach strategies
• Providing counsel to leadership and supporting brand management
• Managing crisis communications and business continuity
• Collaborating with regional marketing teams and operational leaders

ASSUMPTION: This role requires a strategic thinker with strong PR skills, able to manage media relations and campaigns, and experienced in crisis communications.

📋 Key Responsibilities

✅ Foster and grow relationships with the Canadian media landscape

✅ Develop and execute creative outreach strategies

✅ Provide counsel to leadership and support brand management

✅ Manage crisis communications and business continuity

✅ Collaborate with regional marketing teams and operational leaders

✅ Lead local brand activation and company reputation management

✅ Mentor and provide professional development opportunities

✅ Support corporate programs and staff training for social media fluency

✅ Serve as an advisor for social and digital media strategy

✅ Participate in strategy development for top pursuits and key markets/sectors

✅ Provide data-driven counsel to leaders and internal clients

ASSUMPTION: The role requires a proactive and strategic mindset, with the ability to adjust campaign efforts and think of new tactics to meet objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field

Experience: 5-10 years of experience in public relations, with a focus on media relations, campaign strategy, and crisis management

Required Skills:

• Proven track record in public relations and media relations
• Excellent writing and storytelling skills
• Strong strategic planning and campaign development abilities
• Proven crisis management and issues resolution experience
• Fluency in English (French proficiency is an asset)
• Ability to manage multiple projects and meet deadlines
• Strong interpersonal and communication skills

Preferred Skills:

• Experience working with a global firm
• Familiarity with the AEC industry
• Bilingual (French/English)

ASSUMPTION: Candidates should have a strong background in public relations, with a focus on media relations, campaign strategy, and crisis management. Industry-specific experience is a plus.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and location)

Benefits:

• Competitive benefits package
• Retirement savings plan with company match
• Employee stock purchase plan
• Health and wellness programs
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a Public Relations Manager role with 5-10 years of experience in Canada.

📌 Applicant Insights

🔍 Company Context

Industry: Stantec operates in the professional design and consulting services industry, focusing on planning, engineering, architecture, interior design, landscape architecture, surveying, and project management.

Company Size: Stantec is a large global firm with over 31,000 team members worldwide.

Founded: 1954, in Edmonton, Alberta, Canada

Company Description:

• Stantec provides integrated service delivery throughout the entire infrastructure and facility life cycle
• Committed to balancing economic, environmental, and social responsibilities
• Recognized as a world-class leader and innovator in the delivery of sustainable solutions

Company Specialties:

• Infrastructure projects
• Sustainable design
• International funding institutions and private sector clients

Company Website: stantec.com

ASSUMPTION: Stantec's size and global presence offer opportunities for career growth and diverse project exposure.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: Reports to the Director of Public Relations

Work Arrangement: On-site, with a preference for major Canadian metropolitan offices

Growth Opportunities:

• Mentorship and professional development opportunities
• Potential to work on international projects
• Career progression within the global PR team

ASSUMPTION: This role offers opportunities for professional growth and development within the global PR team.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Edmonton, Alberta, with additional international offices

Office Location(s): 10160-112 ST NW, Edmonton, Alberta T5K 2L6, Canada

Geographic Context:

• Edmonton is the capital city of Alberta, with a population of approximately 1 million
• Alberta is known for its diverse economy, driven by oil and gas, agriculture, and technology sectors
• Edmonton offers a high quality of life, with a vibrant arts and culture scene, numerous parks, and outdoor recreation opportunities

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for remote work as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Public Relations

Key Assessment Areas:

• PR and media relations skills
• Strategic thinking and campaign development
• Crisis management and issues resolution experience
• Writing and storytelling abilities
• Interpersonal and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR and media relations experience
• Prepare examples of successful PR campaigns and crisis management scenarios
• Research Stantec's industry and recent projects to demonstrate your understanding of the company

ATS Keywords: Public Relations, Media Relations, Crisis Management, Campaign Strategy, Storytelling, Brand Management, Leadership Counseling, Data Analysis, Team Collaboration, Creative Outreach, Thought Leadership, Copywriting, Mentorship, Digital Strategy

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through examples and case studies.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard PR and marketing tools is expected, with the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Respect
• Integrity
• Stewardship
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to shifting priorities
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable managing multiple projects and meeting tight deadlines?
• Do you possess strong interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: Stantec values a collaborative and adaptable work style, with a focus on safety, respect, and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to shifting priorities and deadlines
• Working with a diverse range of stakeholders, including internal clients and external media
• Developing and implementing effective crisis communication strategies

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other PR Manager roles, this position offers a broader range of responsibilities, including crisis management and business continuity
• Stantec's global presence provides opportunities for international project exposure and career growth
• This role requires a higher level of strategic thinking and campaign development experience than entry-level PR positions

ASSUMPTION: Candidates should have relevant PR and media relations experience, with a focus on campaign strategy and crisis management.

📝 Sample Projects

• Developing and executing a successful media relations campaign for a major infrastructure project
• Managing a crisis communication strategy for a high-profile incident, ensuring minimal impact on the company's reputation
• Creating and implementing a thought leadership campaign to position a senior leader as an industry expert

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the global PR team?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does Stantec support the professional development and growth of its PR team members?
• What are the key priorities for this role in the first 90 days?
• How does Stantec approach work-life balance and flexibility for its employees?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stantec Careers portal
• Tailor your resume and cover letter to highlight your relevant PR and media relations experience
• Prepare examples of successful PR campaigns and crisis management scenarios
• Research Stantec's industry and recent projects to demonstrate your understanding of the company
• Follow up with the hiring manager two weeks after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.