📌 Core Information
🔹 Job Title: Public Relations Manager
🔹 Company: LVMH Perfumes & Cosmetics
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Cosmetics
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (in office Monday, Tuesday, Thursday)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies to elevate brand image and maximize brand awareness across Fragrance, Skincare, and Makeup categories
- Managing media relations to secure features, product placements, interviews, and brand inclusion across Guerlain's innovation and storytelling calendar
- Planning and executing PR events and activations, collaborating cross-functionally to ensure seamless execution and adherence to Guerlain standards
- Tracking, organizing, and analyzing monthly print press results to optimize brand strategy and maximize the increase of print and digital print rankings
- Acting as a key press adviser for the department, keeping up to date with emerging platforms, substacks, and industry trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various departments and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing press strategies to increase brand awareness and reinforce brand vision across all three categories (Fragrance, Skincare, and Makeup)
✅ Managing editorial coverage nationally and regionally across the earned media landscape (print + digital) to guarantee consistent and qualitative coverage
✅ Proactively identifying qualitative press opportunities and securing strong features to support key launches across the year
✅ Planning and executing PR events and activations, leading event and activation plans, and managing timelines, budgets, and KPIs
✅ Setting clear, achievable KPIs and compiling timely and accurate reporting and recaps, maintaining a strong understanding of competitor activity within the competitive Beauty landscape
✅ Collaborating across departments, specifically with Media, Marketing, and Ecommerce, to ensure a 360-degree partnership for print and digital coverage
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical thinking to drive brand awareness and engagement.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 6+ years of relevant PR/Communications experience in the Beauty industry
Required Skills:
- Proven track record in developing and executing successful PR strategies
- Strong media relations experience, with established relationships with Beauty editors and key players in the Beauty industry
- Excellent communication and interpersonal skills, able to communicate across the organization at all levels
- Strong planning and organizational skills, with a sense of priority and attention to detail
- Ability to demonstrate tact and discretion in handling confidential and sensitive information
- Enthusiasm to implement strategies, proactively present learnings, and suggest new ideas
Preferred Skills:
- Experience working with luxury brands
- Fluency in French
ASSUMPTION: Candidates with a strong background in traditional PR and press, as well as experience working with luxury brands, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 USD (This is an AI-estimated range based on the provided salary range and industry standards for a PR Manager role in the Cosmetics industry in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on LVMH products
Working Hours: Full-time, hybrid schedule (in office Monday, Tuesday, Thursday)
ASSUMPTION: The provided salary range is a good faith reflection of the targeted salary level for the position, but LVMH Inc. reserves the right to pay outside of the published range.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics, part of the LVMH group, the world's leading luxury products group in terms of revenue
Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics division)
Founded: LVMH was founded in 1987, and the Perfumes & Cosmetics division includes historic Houses such as Guerlain, Parfums Christian Dior, and Parfums Givenchy, as well as young brands like Benefit Cosmetics, Fresh, and Make Up For Ever
Company Description:
- LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism, combining the longevity and development of key lines with the boldness of new creations
- The brands cultivate what makes them unique and are guaranteed to make them stand out for their devotees in a highly competitive global market
- The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses and young brands with strong potential
Company Specialties:
- Luxury perfumes and cosmetics
- Beauty and wellness
- Global brand management
Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/
ASSUMPTION: LVMH Perfumes & Cosmetics is a dynamic and competitive environment, with a strong focus on luxury, innovation, and global brand management.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and progression within the LVMH group
Reporting Structure: Reports directly to the Director, PR & Communications
Work Arrangement: Hybrid, with a focus on in-office work on Monday, Tuesday, and Thursday
Growth Opportunities:
- Potential to work on multiple brands within the LVMH Perfumes & Cosmetics division
- Opportunities to collaborate with global teams and gain international experience
- Possibility to progress into a leadership role or take on additional responsibilities
ASSUMPTION: This role offers opportunities for professional growth and development within the LVMH group, with a focus on building expertise in luxury brand management and communications.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-office work on Monday, Tuesday, and Thursday
Office Location(s): New York, United States
Geographic Context:
- New York is a major global hub for the beauty and fashion industries
- The office is located in a vibrant and dynamic area, with easy access to public transportation and amenities
- The city offers a diverse range of cultural, social, and professional opportunities
Work Schedule: Full-time, with a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- First-round interview with the hiring manager (Director, PR & Communications)
- Second-round interview with additional stakeholders from the PR & Communications team
- Final interview with the HR department or a senior leader within the LVMH group
Key Assessment Areas:
- Communication skills and ability to articulate a clear and compelling vision for the brand
- Understanding of the Beauty industry and LVMH's competitive landscape
- Strategic thinking and ability to develop and execute successful PR campaigns
- Cultural fit and alignment with LVMH's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Beauty industry and LVMH's competitive landscape
- Prepare examples of successful PR campaigns you've executed in the past
- Research LVMH's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Public Relations, Beauty Industry, Luxury Brands, PR Strategy, Media Relations, Event Management, Competitive Analysis, Brand Storytelling, Guerlain, LVMH, Cosmetics, Fragrance, Skincare, Makeup
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, strategic thinking, and cultural fit within the LVMH group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Media monitoring and analysis tools (e.g., Mention, Brand24)
ASSUMPTION: The required tools and technologies for this role are standard for the PR and Communications industry and can be learned or adapted to quickly.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Entrepreneurship
- Excellence
- Innovation
- Long-term vision
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong attention to detail and commitment to quality
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with a diverse range of stakeholders, both internally and externally?
- Do you have a strong sense of responsibility and commitment to excellence?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: LVMH Perfumes & Cosmetics values candidates who are creative, entrepreneurial, and committed to excellence, with a strong sense of responsibility and a long-term vision for the brands they represent.
⚠️ Potential Challenges
- Managing multiple brands and priorities within the LVMH group
- Balancing the need for global consistency with local market adaptability
- Keeping up with the fast-paced and ever-evolving Beauty industry
- Navigating a large and complex organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a commitment to excellence.
📈 Similar Roles Comparison
- Compared to other PR Manager roles in the Beauty industry, this role offers the opportunity to work with a diverse portfolio of luxury brands within the LVMH group
- Unlike other roles, this position requires a strong understanding of the luxury market and the ability to balance global brand consistency with local market adaptability
- Career progression in this role may involve taking on additional responsibilities or moving into a leadership position within the LVMH group
ASSUMPTION: This role offers unique opportunities and challenges compared to other PR Manager roles in the Beauty industry, with a focus on luxury brand management and global brand consistency.
📝 Sample Projects
- Developing and executing a successful PR campaign for a new product launch, securing features in key Beauty and lifestyle publications
- Managing a crisis communications situation, working closely with internal stakeholders to protect the brand's reputation
- Analyzing competitor activity and identifying opportunities to differentiate the brand in the market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to analytical thinking and crisis management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader PR & Communications strategy for the LVMH Perfumes & Cosmetics division?
- What opportunities are there for growth and development within the LVMH group?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of working in a large and complex organization like LVMH?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns you've executed in the past
- Research LVMH's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
