Public Relations Manager

📌 Core Information

🔹 Job Title: Public Relations Manager

🔹 Company: Breakaway

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)

🔹 Category: Entertainment Providers

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive PR strategies and media campaigns for events, artists, executives, and brand initiatives.
• Crafting compelling press releases, media kits, and promotional content.
• Supporting crisis communication planning and execution.
• Collaborating with internal teams to define positioning, purpose, and vision for live and label business units.
• Building and maintaining strong relationships with music journalists, editors, venues, and media outlets.

ASSUMPTION: This role requires a strategic thinker with a deep understanding of the music industry and its unique media landscape, as well as strong communication skills and a passion for music culture.

📋 Key Responsibilities

✅ Support the development and oversee comprehensive national and regional PR strategies and media campaigns for events, artists, executives, and brand initiatives across digital, social, print, podcasts, radio, in-person, and TV outlets.

✅ Craft compelling press releases, media kits, and promotional content that aligns with organizational goals.

✅ Support crisis communication planning and execution to safeguard brand reputation.

✅ Collaborate with internal Breakaway team to define positioning, purpose, and vision for both live and label business units (inclusive of Breakaway-signed artists).

✅ In partnership with the marketing team, develop, organize, and circulate key artist and executive publicity assets (ex: photos, bios, press releases, etc.).

✅ Build and maintain strong relationships with music journalists, editors, venues, and media outlets to secure high-profile event, artist, and executive media coverage, interviews, editorial placements and speaking opportunities.

✅ Collaborate with internal marketing and media teams to promote events, artist signings, and brand campaigns.

✅ Monitor the performance of PR campaigns using tools like media monitoring software and analytics platforms, ultimately communicating key initiatives, results, and updates to executive team.

✅ Compile detailed reports highlighting campaign impact, media coverage, and ROI.

ASSUMPTION: This role requires a proactive individual who can thrive in a high-energy environment and collaborate seamlessly with multidisciplinary teams.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience: Minimum of 5+ years of experience in public relations or communications, ideally in the music or entertainment industry.

Required Skills:

• Exceptional communication, writing, editing, and storytelling skills.
• Strong relationships with music industry media and local press.
• Proficiency in media monitoring tools (ex: Meltwater, Muck Rack, etc.) and analytics platforms.
• Knowledge of digital marketing, social media trends, and audience engagement strategies.
• Strong organizational skills and attention to detail.
• Adaptability – adapts to change in the work environment, manages competing demands and handles frequent changes.
• Dependability – consistently at work when expected, follows instructions, responds to manager’s instructions.
• Strong computer skills – including all Microsoft Office software programs and high proficiency with Adobe Creative Suite.
• Ability to work extended hours including nights, weekends, holidays.

Preferred Skills:

• Experience with crisis communication planning and execution.
• Fluency in additional languages (Spanish, French, etc.).

ASSUMPTION: While not explicitly stated, experience with crisis communication and fluency in additional languages would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a PR Manager role with 5-10 years of experience in the entertainment industry in Los Angeles).

Benefits:

• Comprehensive medical, dental, vision insurance
• 401K plan with employer matching
• Paid Vacation Plans
• Select festival attendance
• Growth opportunities

Working Hours: Full-time, 40 hours per week, with flexible work arrangement (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Breakaway is a fast-growing music and entertainment company that focuses on live events and artist management.

Company Size: 2-10 employees. As a small company, Breakaway offers a close-knit work environment where employees have the opportunity to wear multiple hats and make a significant impact.

Founded: Breakaway was founded in Los Angeles, California, and has since grown to become one of the largest independent live entertainment companies in the US.

Company Description:

• Breakaway is the nation's leading pop & dance touring music festival, driving culture for the next generation.
• The company is the multi-faceted Record Label & Artist Management division of Breakaway Music Festival.
• Breakaway Projects is committed to fostering creativity, innovation, and collaboration within its team.

Company Specialties:

• Live events
• Artist management
• Record label
• Brand partnerships

Company Website: http://www.teambreakaway.com

ASSUMPTION: Breakaway's small size and focus on live events and artist management allow for a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the VP, Marketing & Media and is responsible for managing PR campaigns and fostering media relationships.

Reporting Structure: This role reports directly to the VP, Marketing & Media and may have the opportunity to manage junior team members or interns in the future.

Work Arrangement: Hybrid. This role requires employees to work in the office for three days a week (Tuesday, Wednesday, and Thursday) and remotely for two days a week (Monday and Friday).

Growth Opportunities:

• As Breakaway continues to grow, there may be opportunities for this role to expand its responsibilities or take on additional projects.
• The company's small size and flat structure provide ample opportunities for employees to make an impact and grow within the organization.

ASSUMPTION: Breakaway's growth and success depend on the ability of its employees to take on new challenges and adapt to change.

🌍 Location & Work Environment

Office Type: Breakaway's office is a creative and collaborative workspace that fosters innovation and teamwork.

Office Location(s): Los Angeles, California, United States

Geographic Context:

• Los Angeles is a major hub for the music and entertainment industry, providing ample opportunities for networking and collaboration.
• The city's diverse cultural scene and vibrant music scene make it an ideal location for a PR professional.
• Los Angeles offers a variety of entertainment options, including concerts, festivals, and other cultural events.

Work Schedule: Full-time, 40 hours per week, with flexible work arrangement (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office).

ASSUMPTION: Breakaway's office environment is designed to encourage creativity, collaboration, and innovation, while the company's location in Los Angeles provides ample opportunities for networking and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the hiring manager
• Final interview with the executive team

Key Assessment Areas:

• Communication skills and storytelling abilities
• Understanding of the music industry and media landscape
• Creativity and strategic thinking
• Adaptability and ability to thrive in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the music industry and Breakaway's unique position within it.
• Showcase your creativity and strategic thinking through examples of past campaigns or initiatives.
• Prepare questions that demonstrate your interest in the role and the company.

ATS Keywords: Public Relations, Media Relations, Communication, Storytelling, Crisis Communication, Media Monitoring, Digital Marketing, Social Media Trends, Organizational Skills, Attention to Detail, Adaptability, Dependability, Microsoft Office, Adobe Creative Suite, Networking, Campaign Management

ASSUMPTION: Breakaway's interview process is designed to assess candidates' communication skills, industry knowledge, creativity, and adaptability, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• Media monitoring tools (ex: Meltwater, Muck Rack, etc.)
• Analytics platforms

ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Adaptability
• Dependability

Work Style:

• Creative and strategic thinking
• Strong communication and storytelling skills
• Adaptability and ability to thrive in a fast-paced environment
• Collaborative and team-oriented approach

Self-Assessment Questions:

• Do you have a deep understanding of the music industry and its unique media landscape?
• Are you a creative storyteller with strong communication skills?
• Can you thrive in a high-energy environment and adapt to change?
• Do you have strong relationships with music industry media and local press?

ASSUMPTION: Breakaway values creativity, collaboration, and innovation, and seeks candidates who can thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The fast-paced nature of the music industry and the need to adapt to change quickly.
• The requirement to work extended hours, including nights, weekends, and holidays.
• The need to maintain strong relationships with music industry media and local press.
• The potential for crisis communication situations to arise and require immediate attention.

ASSUMPTION: These challenges are inherent to the role and the music industry, and candidates should be prepared to adapt to change and work extended hours as needed.

📈 Similar Roles Comparison

• This role is similar to other PR Manager positions in the music and entertainment industry, but with a focus on live events and artist management.
• Breakaway's small size and flat structure provide more opportunities for growth and impact than larger organizations.
• This role may have more responsibility and autonomy than similar roles in larger organizations.

ASSUMPTION: While this role shares similarities with other PR Manager positions, Breakaway's unique focus on live events and artist management, as well as its small size and flat structure, make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive PR strategy for a major music festival.
• Securing high-profile media coverage for a newly signed artist.
• Managing a crisis communication situation for an executive or artist.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a PR Manager at Breakaway may face.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the PR department and how this role fits into that vision?
• How does Breakaway support the growth and development of its employees?
• Can you describe the company's culture and how it fosters creativity and innovation?
• How does Breakaway approach crisis communication situations, and what role would I play in managing those situations?
• What are the biggest challenges facing the PR department and the company as a whole, and how can this role help address them?

ASSUMPTION: These questions are designed to assess Breakaway's long-term vision, company culture, and approach to crisis communication, as well as the specific challenges facing the PR department and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare questions that demonstrate your interest in the role and the company.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.