B

Public Relations Manager

Burson
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Public Relations Manager

πŸ”Ή Company: Burson

πŸ”Ή Location: Gurugram, Haryana, India

πŸ”Ή Job Type: Hybrid (4 days in office)

πŸ”Ή Category: Public Relations and Communications Services

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing client relationships and integrated communication programs
  • Supporting business development efforts
  • Mentoring and coaching junior team members
  • Providing strategic counsel and effective delegation

ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. It's ideal for candidates looking to grow their career in public relations, particularly with a focus on financial services or fintech clients.

πŸ“‹ Key Responsibilities

βœ… Stay current on clients’ businesses, industries, and competitors to develop comprehensive, strategic, and integrated communications programs

βœ… Act as a day-to-day client leader and maintain clear communication channels between the client and the account team

βœ… Oversee quality implementation for one or a group of accounts within time and budget constraints

βœ… Manage client relationships and be the client’s key contact, counselor, and strategic thinker

βœ… Make timely decisions and find solutions under tight deadlines

βœ… Develop various types of materials such as Q&As, key messages, holding statements, press releases, etc.

βœ… Support senior managers and leaders in resolving client issues

βœ… Maintain strong rapport with journalists/bloggers/media members who cover clients’ industries and businesses

ASSUMPTION: This role involves a mix of strategic planning, client communication, and project management. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: University degree in Communications or a related discipline

Experience: 4+ years of experience in Public Relations, with a focus on Financial services or Fintech clients

Required Skills:

  • Excellent communication skills (written and verbal)
  • Strong decision-making abilities
  • Proven ability to manage client relationships
  • Experience with integrated communications programs
  • Familiarity with crisis management and media relations

Preferred Skills:

  • Experience with business development
  • Proven coaching and mentoring skills
  • Fluency in multiple languages (beneficial but not required)

ASSUMPTION: While a degree in Communications is required, relevant work experience and a strong portfolio can also be considered.

πŸ’° Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in India)

Benefits:

  • Professional development opportunities
  • Mentorship programs with industry leaders
  • Tuition reimbursement for continued learning
  • Vibrant and inclusive company culture

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Burson is a global leader in communications, focusing on creating value for clients through reputation. They specialize in public relations, purpose communications, and public affairs.

Company Size: Burson is a mid-sized company with 5,001-10,000 employees globally. This size offers opportunities for growth and career advancement while maintaining a supportive work environment.

Founded: Burson was founded in 1953 and has since grown into a global communications leader, operating in over 90 countries.

Company Description:

  • Burson is purpose-built to create value for clients through reputation
  • They reinvent how reputation creates competitive advantage for clients
  • Burson fosters a dynamic environment where ambitious colleagues can grow and produce exceptional results

Company Specialties:

  • Public Relations
  • Purpose Communications
  • Public Affairs
  • Crisis Management
  • Integrated Communications

Company Website: www.bursonglobal.com

ASSUMPTION: Burson's global presence and focus on reputation management make it an attractive choice for professionals looking to grow their career in communications.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals looking to advance their public relations career. It offers opportunities for growth and leadership within the team.

Reporting Structure: The Public Relations Manager reports directly to the Director of the Technology team and works closely with other senior leaders and account teams.

Work Arrangement: This is a hybrid role, requiring employees to be in the office around four days a week. Flexibility is available upon discussion with the hiring team.

Growth Opportunities:

  • Progression to a Senior Manager or Director role
  • Expanding industry expertise and client portfolio
  • Developing leadership and mentoring skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop their skills and expertise.

🌍 Location & Work Environment

Office Type: Burson's Gurugram office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Gurugram, Haryana, India

Geographic Context:

  • Gurugram is a major IT and financial hub in India, offering ample opportunities for professional growth and networking
  • The city is well-connected by road, rail, and air, making it easily accessible from other major cities in India
  • Gurugram offers a mix of urban and suburban living, with numerous residential options available

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the Director or another senior leader

Key Assessment Areas:

  • Communication skills (written and verbal)
  • Client management experience
  • Strategic thinking and problem-solving abilities
  • Cultural fit and alignment with Burson's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful client campaigns or projects you've managed
  • Research Burson's clients and industry to demonstrate your understanding of their business

ATS Keywords: Public Relations, Client Management, Strategic Thinking, Integrated Communications, Business Development, Mentoring, Coaching, Crisis Management, Media Relations

ASSUMPTION: Burson's interview process is designed to assess candidates' skills, experience, and cultural fit. Preparation and research are key to success in the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
  • Crisis management platforms (e.g., Onclusive, Signal AI)

ASSUMPTION: Familiarity with industry-standard tools and platforms is beneficial for this role, but specific software proficiency can be learned on the job.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Courage
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and focused on client success
  • Continuously learning and improving

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-based environment?
  • Are you comfortable working in a fast-paced, dynamic setting with tight deadlines?
  • Do you have a proven track record of managing client relationships and delivering results?

ASSUMPTION: Burson values diversity, inclusion, and collaboration. Candidates who align with these values and work styles are more likely to succeed in the role.

⚠️ Potential Challenges

  • Managing multiple clients and projects simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in client needs and market conditions
  • Balancing client management responsibilities with business development efforts

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Compared to other PR Manager roles, this position offers a unique blend of client management, business development, and mentoring responsibilities
  • Burson's global presence and focus on reputation management set it apart from other communications agencies
  • This role provides opportunities for career growth and leadership within the company

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for mid-career PR professionals.

πŸ“ Sample Projects

  • Developing and executing a comprehensive communications strategy for a fintech client launching a new product
  • Managing a crisis communications response for a financial services client facing a reputational challenge
  • Coordinating a multi-market integrated communications campaign for a global technology client

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and crisis management.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall team structure and contribute to the team's goals?
  • What are the most challenging aspects of this role, and how can I best prepare to address them?
  • How does Burson support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful client campaigns or projects you've managed
  • Research Burson's clients and industry to demonstrate your understanding of their business
  • Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.