Public Relations Manager

📌 Core Information

🔹 Job Title: Public Relations Manager

🔹 Company: AccorHotel

🔹 Location: Mövenpick BDMS Wellness Resort Bangkok, Bangkok, Thailand

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving positive media exposure and public awareness for the resort
• Developing and executing strategic PR campaigns to highlight unique offerings and guest experiences
• Building and nurturing relationships with media, influencers, and industry partners
• Crafting engaging content and managing press events
• Supporting marketing efforts and championing CSR messaging

ASSUMPTION: This role requires a proactive, creative thinker with strong communication skills and a proven track record in PR, media relations, or communications within the hospitality industry.

📋 Key Responsibilities

✅ Enhance brand positioning by driving positive media exposure and public awareness

✅ Develop and execute strategic PR campaigns to highlight the resort’s tactical campaigns, wellness offerings, sustainability initiatives, and unique guest experiences

✅ Build a database and nurture strong relationships with media, influencers, and industry partners to generate coverage

✅ Craft engaging press releases, media kits, and storytelling content for multiple platforms

✅ Organize press events, media visits, and interviews with key stakeholders

✅ Manage partnerships that elevate the hotel’s exposure and support business conversion

✅ Oversee crisis communication and reputation management efforts

✅ Support marketing efforts by extending PR expertise into social media, content marketing, and brand campaigns

✅ Monitor media coverage and PR effectiveness, ensuring continuous improvement in brand engagement

✅ Champion corporate social responsibility (CSR) and sustainability messaging in all communication strategies

ASSUMPTION: The successful candidate will have experience in PR campaign management, media handling, and event coordination, with a strong network of media contacts and influencer relationships.

🎯 Required Qualifications

Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

Experience: Minimum 3-5 years of experience in PR, media relations, or communications (hospitality experience preferred)

Required Skills:

• Strong network of media contacts and influencer relationships
• Excellent storytelling, writing, and communication skills in English (Thai native)
• Experience in PR campaign management, media handling, and event coordination
• Understanding of digital PR, social media, and content marketing strategies
• Proactive, creative thinker with the ability to work under pressure and multitask

Preferred Skills:

• Photography and digital media skills

ASSUMPTION: Candidates with a background in hospitality PR will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a PR Manager role in Bangkok, Thailand is THB 60,000 - 100,000 per month, depending on experience and qualifications. The company offers an employee benefit card with discounted rates at Accor hotels worldwide.

Benefits:

• Employee benefit card offering discounted rates at Accor hotels worldwide
• Learning programs to develop talent
• Opportunity to grow within the property and across the world
• Ability to contribute to the community through corporate social responsibility activities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate over 5,600 properties across 45 hotel brands, ranging from luxury five-star palaces to smart economy hotels.

Company Size: Accor has over 10,000 employees worldwide, providing a large network of opportunities for professional growth and development.

Founded: Accor was founded in 1967 and has since grown into one of the largest hotel operators in the world.

Company Description:

• Accor is dedicated to suiting all desires and needs, offering a wide range of hotel brands and experiences
• The company is committed to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all
• Accor places people at the heart of what they do, creating emotion for guests and nurturing passion for service and achievement beyond limits

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Working for Accor offers opportunities for career growth and development within a large, global organization.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in PR, media relations, or communications.

Reporting Structure: The Public Relations Manager will report directly to the Resort Manager and work closely with the marketing and sales teams.

Work Arrangement: This is an on-site position, requiring the candidate to be present at the resort in Bangkok, Thailand.

Growth Opportunities:

• Progression to a regional or corporate PR role within Accor
• Expanding responsibilities and team leadership opportunities
• Cross-functional collaboration with other departments to gain a broader understanding of the hospitality industry

ASSUMPTION: This role offers opportunities for professional growth and development within Accor's extensive network of properties and brands.

🌍 Location & Work Environment

Office Type: The resort offers a modern and well-equipped workspace for employees, with a focus on wellness and comfort.

Office Location(s): Mövenpick BDMS Wellness Resort Bangkok, Bangkok, Thailand

Geographic Context:

• The resort is located in the heart of Bangkok, providing easy access to the city's attractions, shopping, and dining options
• Bangkok is a vibrant and dynamic city, offering a rich cultural experience and a high quality of life
• The resort is situated near the BTS Skytrain and MRT Subway systems, making it easily accessible by public transportation

Work Schedule: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events.

ASSUMPTION: Working at the Mövenpick BDMS Wellness Resort Bangkok offers a unique blend of professional growth opportunities and a desirable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Resort Manager and Marketing Director
• Final round interview with the Area General Manager

Key Assessment Areas:

• Communication and presentation skills
• PR and campaign management experience
• Understanding of the hospitality industry and Accor's brand
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant PR and hospitality experience
• Prepare examples of successful PR campaigns and media coverage you've generated
• Demonstrate your understanding of Accor's brand and the resort's unique offerings

ATS Keywords: Public Relations, Media Relations, Communications, Storytelling, Writing, Event Coordination, Digital PR, Social Media, Content Marketing, Crisis Communication, Reputation Management, Hospitality, Accor

ASSUMPTION: The application process for this role may vary depending on the specific needs of the resort and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• PR and media monitoring tools (e.g., Mention, Brand24, Hootsuite)
• CMS and website management tools (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with industry-standard PR and communication tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Proactive and creative
• Ability to work under pressure and multitask
• Strong communication and interpersonal skills
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you align with Accor's company values, particularly respect, integrity, and commitment?
• Are you comfortable working in a fast-paced, dynamic environment with occasional weekend work?
• Do you have a proactive and creative approach to problem-solving and task management?

ASSUMPTION: Accor values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Dealing with crisis situations and reputation management issues
• Adapting to the unique cultural and linguistic landscape of Thailand
• Building and maintaining strong relationships with media, influencers, and industry partners

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and contribute to the resort's overall success.

📈 Similar Roles Comparison

• This role is similar to a PR Manager or Communications Manager position in the hospitality industry, with a focus on driving positive media exposure and public awareness
• Unlike some corporate PR roles, this position requires a strong understanding of the hospitality industry and the ability to work closely with marketing and sales teams
• Career progression in this role may lead to regional or corporate PR positions within Accor

ASSUMPTION: This role offers unique opportunities and challenges compared to other PR or communications positions in the hospitality industry.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new wellness offering at the resort
• Managing a crisis communication situation related to a guest incident or negative media coverage
• Creating and distributing a press release announcing a partnership with a local influencer or brand

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Public Relations Manager at the Mövenpick BDMS Wellness Resort Bangkok.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with the marketing and sales teams to drive business results?
• What are the most challenging aspects of working in a resort environment, and how can this role mitigate those challenges?
• What opportunities are there for professional growth and development within Accor?
• How does Accor support its employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR and hospitality experience
• Prepare examples of successful PR campaigns and media coverage you've generated
• Demonstrate your understanding of Accor's brand and the resort's unique offerings
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.