Public Relations Manager

📌 Core Information

🔹 Job Title: Public Relations Manager

🔹 Company: PalmPay Limited

🔹 Location: Gulshan-1, Dhaka, Bangladesh

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing public relations strategies to promote PalmPay's brand and products.
• Handling crisis communication and managing external communications.
• Cultivating strong relationships with media, stakeholders, and the public.
• Collaborating with marketing and branding teams for consistent messaging.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Developing and executing public relations strategies to promote PalmPay's brand, products, and services.

✅ Handling crisis communication promptly, professionally, and with minimal brand risk.

✅ Cultivating and maintaining strong relationships with journalists, media outlets, influencers, and government/public stakeholders.

✅ Writing and distributing press releases, media briefs, executive speeches, and talking points.

✅ Organizing and managing press conferences, product launch events, and public-facing campaigns.

✅ Monitoring media coverage and preparing regular reports on PR effectiveness and brand sentiment.

✅ Serving as the company spokesperson when required and supporting leadership in media appearances or public events.

✅ Collaborating with marketing and branding teams to ensure consistent messaging across all channels.

✅ Building and maintaining positive relationships with regulatory bodies, financial associations, and local communities.

✅ Facilitating the resolution of public or third-party disputes to protect and reinforce brand reputation.

✅ Continuously identifying and evaluating opportunities for partnerships, sponsorships, and advertising that align with PR objectives.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Public Relations, Communications, Journalism, Marketing, or related field.

Experience: 5+ years of proven experience in a public relations or corporate communications role, preferably in fintech, banking, or startup sectors.

Required Skills:

• Excellent verbal and written communication skills in both English and Bangla.
• Sound understanding of financial products, regulatory language, and fintech ecosystems.
• Ability to work independently, multitask, and handle pressure in a fast-paced environment.

Preferred Skills:

• Crisis management experience.
• Exposure to international PR or communication strategies in fintech or tech startups.

ASSUMPTION: Candidates should have a strong background in public relations and a solid understanding of the financial services industry.

💰 Compensation & Benefits

Salary Range: BDT 80,000 - 150,000 per month (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime during campaigns or crises.

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: PalmPay operates in the competitive and rapidly evolving fintech industry, focusing on digital payments, financial services, and financial technology.

Company Size: PalmPay is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: PalmPay was founded in 2018 and has since expanded its operations across Africa and Asia.

Company Description:

• PalmPay is a pan-African fintech company operating in Nigeria, Ghana, Kenya, Uganda, Tanzania, and Bangladesh.
• The company aims to reinvent the payment experience by making it easy and reliable for everyone to transfer money, pay bills, and shop online.
• PalmPay is committed to financial inclusion and offers a range of financial services, including mobile money, airtime top-ups, bill payments, and mobile banking.

Company Specialties:

• Mobile money
• Financial services
• Fintech solutions
• Payment processing

Company Website: https://www.palmpay.com

ASSUMPTION: PalmPay's focus on innovation, user experience, and financial inclusion makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in public relations, communications, or marketing within the fintech industry.

Reporting Structure: The Public Relations Manager will report directly to the Head of Communications or a similar role and may oversee junior PR or communications team members.

Work Arrangement: This role is on-site, with the primary work location being the company's office in Gulshan-1, Dhaka. Occasional remote work may be possible, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Progression to a senior or leadership role within the communications department.
• Expanding responsibilities to cover additional regions or product lines as the company grows.
• Gaining experience in a dynamic, fast-paced industry and working with diverse teams.

ASSUMPTION: This role offers opportunities for professional growth and development within a rapidly expanding fintech company.

🌍 Location & Work Environment

Office Type: PalmPay's office in Gulshan-1, Dhaka, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Gulshan-1, Dhaka, Bangladesh

Geographic Context:

• Dhaka is the capital and largest city of Bangladesh, with a population of over 20 million people.
• The city is known for its vibrant culture, rich history, and diverse food scene.
• Dhaka is a major commercial and economic hub, with a thriving fintech industry.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime during campaigns or crises.

ASSUMPTION: Working in Dhaka offers a unique blend of cultural experiences, professional opportunities, and challenges specific to a bustling metropolis.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership or the CEO
• Background check and offer extension

Key Assessment Areas:

• Communication skills and media relations experience
• Crisis management capabilities
• Strategic thinking and planning
• Cultural sensitivity and understanding of the local market

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in public relations, communications, or marketing within the fintech industry.
• Prepare examples of successful campaigns, crisis management cases, or media relations achievements to discuss during the interview.
• Research PalmPay's mission, values, and recent news to demonstrate your understanding of the company and its industry.

ATS Keywords: Public Relations, Crisis Communication, Media Relations, Event Planning, Strategic Communication, Brand Positioning, Stakeholder Management, Digital Media Awareness, Cultural Sensitivity, Emotional Intelligence, Partnership Development, Regulatory Knowledge, Written Communication, Verbal Communication, Multitasking, Pressure Handling

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants. Staying informed about PalmPay's latest news and industry trends will help you prepare for the interview.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the employee's role within the communications department.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with diverse teams and stakeholders?
• Can you adapt your communication style to suit different audiences and situations?

ASSUMPTION: PalmPay values employees who are innovative, customer-focused, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing media relations in a fast-paced, evolving industry
• Adapting to the unique cultural and regulatory landscape of each market PalmPay operates in
• Balancing the demands of multiple stakeholders, including customers, investors, and regulators
• Handling crises and reputational risks effectively

ASSUMPTION: These challenges are inherent to working in the fintech industry and can be overcome with strong communication skills, cultural sensitivity, and strategic thinking.

📈 Similar Roles Comparison

• Compared to public relations roles in traditional financial institutions, this role may require more adaptability and a stronger focus on digital and social media communications.
• In contrast to public relations roles in other industries, this role may involve more frequent crises and regulatory challenges.
• Career progression in this role may involve moving into a senior communications role within PalmPay or transitioning to a similar role in another fintech company or industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a media relations strategy to launch a new financial product or service
• Managing a crisis communication plan in response to a data breach or regulatory scandal
• Coordinating a press conference or event to announce a strategic partnership or investment

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Public Relations Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to crisis management, and how has it evolved over time?
• How does the communications department collaborate with other teams, such as marketing, branding, or product development?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does PalmPay support the professional development and growth of its employees, particularly in the communications department?
• Can you provide an example of a successful public relations campaign led by the company, and what made it effective?

ASSUMPTION: These questions will help you better understand the role, the company, and the industry, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in public relations, communications, or marketing within the fintech industry.
• Prepare examples of successful campaigns, crisis management cases, or media relations achievements to discuss during the interview.
• Research PalmPay's mission, values, and recent news to demonstrate your understanding of the company and its industry.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.