📌 Core Information
🔹 Job Title: Public Relations & Marketing Specialist
🔹 Company: Simon-Kucher & Partners
🔹 Location: Atlanta, GA
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 0-2 years
🔹 Remote Status: Not remote
🚀 Job Overview
Key aspects of this role include:
- Executing strategic campaigns across channels
- Driving PR and media efforts to enhance brand visibility
- Supporting content development and ghostwriting
- Collaborating with global teams and external partners
- Managing tools to track and optimize campaign performance
ASSUMPTION: This role requires a high level of multitasking, organization, and attention to detail, as well as strong communication and collaboration skills.
📋 Key Responsibilities
✅ Execute strategic campaigns across channels, supporting launch and maintenance
✅ Drive PR and media efforts, including drafting press releases, pitching to media outlets, and securing speaking opportunities
✅ Support content development, writing and editing content that reflects the company's tone and brand
✅ Collaborate with global and regional marketing colleagues, as well as external agencies, to support campaign execution
✅ Manage tools like Cision, Muck Rack, and Google Analytics to monitor, track, and optimize campaign performance
✅ Measure and report campaign impact, helping to drive continuous improvement in communications strategy and delivery
ASSUMPTION: Success in this role will be measured by the quality and impact of campaigns executed, as well as the ability to manage complex timelines and deliverables with precision and ease.
🎯 Required Qualifications
Education: Bachelor’s degree required; a background in communications, marketing, journalism, or a related field is preferred.
Experience: 1-3 years of relevant experience in digital marketing and/or public relations, ideally within a professional services or matrixed organization.
Required Skills:
- Strong writing and editing skills, with experience in ghostwriting, crafting press releases, and developing messaging frameworks
- Ability to manage multiple projects and meet tight deadlines with a high level of detail and organization
- Strong interpersonal and collaboration skills with a proactive, resourceful mindset
- Emotionally intelligent, diplomatic, and confident when engaging with executives, media contacts, and cross-functional teams
- Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel, Teams)
- Experienced with PR and media tools including Cision, Muck Rack, Meltwater, PR Newswire, and Business Wire
- Skilled in analytics and SEO tools such as Google Analytics, UTM tagging, SEMrush, and media performance dashboards
Preferred Skills:
- Experience working with global teams and external partners
- Familiarity with the professional services industry
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) & RRSP benefits with company matching
- Paid time off and 13 paid holidays per year
- Basic life insurance
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on relevant experience, skills, geographic location, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 1985 (40 years ago)
Company Description:
- Simon-Kucher is a global consultancy with over 2,000 employees in 30+ countries
- The company specializes in unlocking better growth for clients by optimizing commercial strategies
- Simon-Kucher is regarded as the world’s leading pricing and growth specialist
Company Specialties:
- Strategy
- Marketing
- Pricing
- Sales
- Digital
Company Website: www.simon-kucher.com
ASSUMPTION: Simon-Kucher's mid-sized structure offers opportunities for growth and collaboration, while its global presence provides exposure to diverse markets and industries.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports to the Senior Communications & Marketing Manager
Work Arrangement: On-site, with potential for remote work as needed
Growth Opportunities:
- Potential to advance within the marketing and communications department
- Opportunities to work on global campaigns and collaborate with diverse teams
- Access to professional development resources and training
ASSUMPTION: This role offers a clear path for career progression within the marketing and communications field.
🌍 Location & Work Environment
Office Type: Modern, professional office space
Office Location(s): 1180 West Peachtree St NW, Suite 1960, Atlanta, GA 30309
Geographic Context:
- Atlanta is a major metropolitan area with a diverse economy and a thriving job market
- The office is located in the Midtown district, offering easy access to public transportation and nearby amenities
- The cost of living in Atlanta is generally lower than in other major U.S. cities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Atlanta office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Writing and editing skills
- Campaign management and execution
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare writing samples that demonstrate your range and style, such as press releases, media pitches, ghostwritten articles, or executive communications
- Research Simon-Kucher's company culture and values to ensure a strong fit
ATS Keywords: Public Relations, Marketing, Campaign Execution, Media Relations, Writing, Editing, Project Management, Collaboration, Analytics, SEO, Microsoft Office, Cision, Muck Rack, Google Analytics
ASSUMPTION: The interview process will focus on assessing your communication skills, campaign management experience, and cultural fit with Simon-Kucher's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Outlook, Excel, Teams)
- PR and media tools including Cision, Muck Rack, Meltwater, PR Newswire, and Business Wire
- Analytics and SEO tools such as Google Analytics, UTM tagging, SEMrush, and media performance dashboards
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Customer-centric approach
- Collaboration and teamwork
- Excellence and continuous improvement
- Integrity and respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to changing priorities and deadlines
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable managing multiple projects and tight deadlines?
- Do you have strong communication and collaboration skills?
- Are you proactive, resourceful, and able to take initiative?
ASSUMPTION: Success in this role requires a strong cultural fit with Simon-Kucher's values and work style.
⚠️ Potential Challenges
- Managing complex timelines and deliverables with precision and ease
- Balancing multiple projects and priorities with competing deadlines
- Working with global teams and external partners across different time zones
- Adapting to changes in priorities and campaign focus
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a proactive, resourceful mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Communications Specialist within a professional services or consulting firm
- However, the focus on public relations and media relations sets it apart from more general marketing roles
- Career progression in this role may lead to positions such as Senior Marketing Specialist, Marketing Manager, or Communications Manager
ASSUMPTION: This role offers a unique blend of marketing and communications responsibilities, with a strong focus on public relations and media relations.
📝 Sample Projects
- Developing and executing a media relations campaign to secure coverage in top-tier publications
- Writing and editing a series of blog posts or articles to establish thought leadership in the industry
- Managing a social media campaign to increase engagement and followers across platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for this role, showcasing the opportunity to make a significant impact on Simon-Kucher's brand visibility and reputation.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within the marketing and communications department?
- How does Simon-Kucher support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare writing samples that demonstrate your range and style, such as press releases, media pitches, ghostwritten articles, or executive communications
- Research Simon-Kucher's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
