📌 Core Information
🔹 Job Title: Public Relations Officer
🔹 Company: ST MARY DEDICATION BRITISH INTERNATIONAL SCHOOL
🔹 Location: Benin City, Edo, Nigeria
🔹 Job Type: Full-time
🔹 Category: Education Management
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive PR strategies to enhance the school's image and reputation.
- Serving as the primary point of contact for media inquiries and maintaining strong relationships with key stakeholders.
- Managing and growing the school's social media presence across various platforms.
- Planning and coordinating press conferences, media events, and other PR activities.
- Monitoring and analyzing media coverage, industry trends, and public opinion to inform strategic decision-making.
ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on building and maintaining relationships with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive PR strategies aligned with organizational goals.
✅ Serve as the primary point of contact for media inquiries and maintain strong relationships with key stakeholders.
✅ Create marketing strategies for the school.
✅ Manage and grow the company's social media presence across various platforms.
✅ Plan and coordinate press conferences, media events, excursions, and other PR activities.
✅ Monitor and analyze media coverage, industry trends, and public opinion.
✅ Provide strategic counsel to leadership on communication matters and potential PR issues.
✅ Develop and implement crisis communication plans to effectively manage reputational risks.
✅ Collaborate with internal teams to ensure consistent messaging across all channels and marketing.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams within the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
Experience: 3-5 years of experience in public relations or a similar role.
Required Skills:
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Strong media relations skills and a proven track record of successful media placements.
- Proficiency in social media management and content creation.
- Experience in developing and implementing PR strategies and campaigns.
- Demonstrated ability in crisis management and reputation protection.
- Strong analytical and problem-solving skills.
- Event planning and coordination experience.
- Exceptional presentation and public speaking skills.
- Knowledge of industry trends and best practices in public relations.
Preferred Skills:
- Experience in the education sector.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the education sector may have a better understanding of the unique challenges and opportunities in this field.
💰 Compensation & Benefits
Salary Range: The salary for this role is attractive and competitive within the education management industry in Nigeria. The exact salary range is not provided, but it is expected to be in line with industry standards for a role of this level of experience.
Benefits:
- Pension
- Opportunities for professional growth
Working Hours: Full-time, with standard working hours Monday to Friday, 8:00 AM to 4:00 PM, with a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the education management sector in Nigeria. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Education Management. The school offers a British curriculum and follows the International General Certificate of Secondary Education (IGCSE) and A-Level programs, as well as Montessori education for younger students.
Company Size: 51-200 employees. This size allows for a relatively close-knit community while still offering diverse opportunities for growth and collaboration.
Founded: 1997. The school was established by Dr. M.E. Asakome and has since grown to become one of the premier British international schools in Nigeria.
Company Description:
- St. Mary Dedication British International School offers a forward-thinking standard of British, Nigerian, and Montessori curriculums.
- The school aims for a holistic learning experience by instituting innovative thinking and equipping students with the ability to succeed in college and future careers.
- The community of students, families, faculty, and staff makes St. Mary Dedication a dynamic place to learn and grow.
Company Specialties:
- IGCSE
- A Levels
- Montessori
- WAEC
- and NECO
Company Website: www.stmarybis.com
ASSUMPTION: The school's focus on a holistic learning experience and innovative thinking may present unique opportunities for creative and strategic PR initiatives.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in public relations or a related field.
Reporting Structure: The Public Relations Officer will report directly to the School Director and work closely with the Marketing and Admissions teams.
Work Arrangement: This role is on-site, with the expectation of working from the school's premises in Benin City, Edo State, Nigeria.
Growth Opportunities:
- Potential advancement to a senior PR role or management position within the school.
- Opportunities to gain experience in the education sector and expand professional networks.
- Chances to develop skills in event planning, crisis management, and strategic communications.
ASSUMPTION: The school's focus on growth and development may present opportunities for the successful candidate to take on additional responsibilities and advance their career.
🌍 Location & Work Environment
Office Type: The school has a modern, well-equipped campus with state-of-the-art facilities, including classrooms, a library, a sports complex, and administrative offices.
Office Location(s): The school is located at 32 Benin Sapele Road, Benin City, Edo State, Nigeria.
Geographic Context:
- Benin City is the capital of Edo State and is known for its rich cultural heritage, vibrant arts scene, and historic sites.
- The city offers a mix of urban and suburban living, with a cost of living that is generally lower than in larger Nigerian cities like Lagos or Abuja.
- Benin City has a tropical wet and dry climate, with distinct wet and dry seasons throughout the year.
Work Schedule: The work schedule for this role is Monday to Friday, with standard working hours of 8:00 AM to 4:00 PM, with a one-hour lunch break.
ASSUMPTION: The school's modern facilities and supportive work environment may contribute to a positive and productive work experience for the successful candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the School Director and Marketing Manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills and presentation style
- Media relations experience and success stories
- Crisis management and problem-solving skills
- Understanding of the education sector and the school's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful PR campaigns or initiatives you have led, focusing on their impact and results.
- Research the school's mission, values, and recent news to demonstrate your understanding of the organization and its goals.
- Practice your presentation and public speaking skills to ensure a strong performance during the interview.
ATS Keywords: Public Relations, Media Relations, Crisis Management, Social Media Management, Content Creation, Event Planning, Communication Skills, Analytical Skills, Problem-Solving Skills, Presentation Skills, Strategic Counsel, Reputation Protection, Marketing Strategies, Team Collaboration, Industry Trends
ASSUMPTION: The interview process for this role may place a strong emphasis on communication skills, problem-solving abilities, and a strategic mindset, as these are crucial for success in this position.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- PR and marketing software (e.g., Hootsuite, Buffer, Mention, Brand24)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The successful candidate should be comfortable using social media platforms, PR and marketing software, and Microsoft Office Suite to effectively manage their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education
- Integrity and professionalism
- Creativity and innovation
- Collaboration and teamwork
- Respect and diversity
Work Style:
- Proactive and strategic
- Adaptable and responsive to change
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I have a proven track record of successful media relations and PR campaigns?
- Am I comfortable working in a dynamic and collaborative team environment?
- Do I have strong analytical and problem-solving skills, with the ability to think strategically and adapt to change?
- Am I passionate about education and committed to the school's mission and values?
ASSUMPTION: The successful candidate should demonstrate a strong alignment with the school's values and a work style that is well-suited to the organization's collaborative and dynamic culture.
⚠️ Potential Challenges
- Managing media relations and PR activities for a school with a diverse range of stakeholders, including parents, students, teachers, and the local community.
- Balancing the need for proactive PR initiatives with the school's day-to-day operations and priorities.
- Adapting to the unique challenges and opportunities presented by the education sector and the school's mission and values.
- Managing work-life balance in a role that may require occasional evening or weekend work for events and crises.
ASSUMPTION: The successful candidate should be able to navigate these challenges effectively, with strong communication skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Public Relations Manager or Communications Manager in other industries, but with a focus on the unique challenges and opportunities presented by the education sector.
- Compared to other PR roles, this position may require a greater emphasis on event planning, crisis management, and collaboration with internal teams.
- Career progression in this role may involve advancing to a senior PR or management position within the school or moving to a similar role in another educational institution or related organization.
ASSUMPTION: The successful candidate should have a clear understanding of the unique aspects of this role and be prepared to leverage their skills and experience to meet the specific challenges and opportunities presented by the education sector.
📝 Sample Projects
- Developing and executing a comprehensive PR strategy to launch a new school program or initiative.
- Managing the school's social media presence during a crisis or emergency situation, ensuring accurate and timely communication with stakeholders.
- Planning and coordinating a major school event, such as a graduation ceremony or open house, with a focus on maximizing media coverage and public engagement.
ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and challenges presented by this role, rather than being an exhaustive list of potential tasks.
❓ Key Questions to Ask During Interview
- Can you describe the school's current PR and marketing strategies, and how this role fits into those plans?
- How does the school support the professional development and growth of its employees?
- What are the most significant PR challenges and opportunities facing the school in the near future?
- How does the school measure the success of its PR and marketing efforts, and what key performance indicators (KPIs) are used to track progress?
- What is the school's approach to crisis management, and how would this role contribute to that process?
ASSUMPTION: These questions are designed to provide insight into the school's PR and marketing strategies, culture, and priorities, as well as the specific expectations and requirements of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on successful PR campaigns and initiatives.
- Prepare examples of your work, including press releases, media coverage, and social media content, to demonstrate your abilities and accomplishments.
- Research the school's mission, values, and recent news to demonstrate your understanding of the organization and its goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
