Public Relations (PR) Strategist

📌 Core Information

🔹 Job Title: Public Relations (PR) Strategist

🔹 Company: Space Needle

🔹 Location: Seattle, WA

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving earned media, storytelling, and social engagement to strengthen the Space Needle's global attraction status
• Managing relationships with local, national, and international media, influencers, and content creators
• Coordinating media visits, interviews, and press events to drive positive coverage
• Developing content and collaborating with the social media team to amplify earned media efforts
• Supporting integrated campaign development and cross-department collaboration

ASSUMPTION: This role requires a dynamic and media-savvy communicator who thrives in a fast-paced, high-visibility environment and has a strong understanding of the media landscape and a creative approach to storytelling.

📋 Key Responsibilities

✅ Media & Influencer Relations: Cultivate and manage relationships with media, influencers, and content creators. Coordinate media visits, interviews, and press events. Draft and distribute press releases, pitches, and media kits.

✅ Social Media Integration: Support PR-led social campaigns by developing content and collaborating with the social media team to amplify earned media efforts. Track engagement and adapt storytelling for multiple platforms.

✅ Content Development & Editorial: Write clear, engaging, and brand-consistent content across multiple formats. Ensure consistency in tone and voice, with a keen eye for detail and alignment with the brand.

✅ Event & Filming Coordination: Organize and host media tours, press trips, and on-site filming visits. Oversee all PR-related logistics and ensure seamless execution in coordination with internal stakeholders.

✅ Tourism Industry Collaboration: Leverage existing relationships and knowledge of the travel and tourism space to support campaign development, partnership activations, and itinerary planning for visiting media.

✅ PR Tools & Analytics: Utilize platforms such as Cision to manage media lists, track outreach, and report on campaign performance. Create polished visual assets and presentations using tools such as Canva.

✅ Cross-Department Collaboration: Partner closely with marketing, sales, F&B, retail, and events teams to ensure PR initiatives are cohesive and aligned with organizational goals. Contribute to integrated campaign development with a collaborative, can-do attitude.

✅ Team Support & Administration: Provide administrative support to the PR team including meeting coordination, media tracking, and maintaining coverage archives.

ASSUMPTION: This role requires exceptional writing and editing skills, proficiency in Microsoft Office, Cision, Canva, and major social media platforms, and experience working in a fast-paced, deadline-driven environment with multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field

Experience: 3-5 years of experience in public relations, media relations, or social communications, preferably within the tourism or hospitality sector

Required Skills:

• Demonstrated success securing earned media placements and managing press visits or influencer activations
• Exceptional writing and editing skills; confident crafting a range of editorial content
• Proficiency in Microsoft Office, Cision, Canva, and major social media platforms
• Experience working in a fast-paced, deadline-driven environment with multiple priorities
• A hospitality mindset, team-first attitude, and strong personal accountability

Preferred Skills:

• Experience as a tour guide or public presenter, with an enthusiasm for storytelling

ASSUMPTION: While not explicitly stated, having experience in the tourism or hospitality sector is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 annually, depending on experience and qualifications

Benefits:

• Medical, Dental, Vision, Life, Long Term Disability
• 401k plan, with company matching up to 3% of wages
• Paid Personal Days (14 per year)
• Paid Time Off of 14 days / year
• Tuition reimbursement of 50%, up to $2500 / year
• New child family leave up to 4 weeks while on approved FLMA and enrolled in company sponsored medical plan
• 50% discount for many purchases at the Space Needle (Retail, Food and Beverage)
• Charitable Contributions / Matching Gift, up to $200 year
• Paid parking or up to $250 / month towards an orca card
• Access to iconic Seattle attractions and industry events
• Opportunities for internal growth and development
• Unique workplace with a view — literally

Working Hours: 40 hours per week, with flexibility for event and project needs

ASSUMPTION: The salary range provided is based on industry standards for a PR Strategist role in the Seattle area, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically tourism and attractions

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 1962, with a rich history and iconic status in Seattle

Company Description:

• Since its opening in 1962, the Space Needle has stood as a symbol of innovation, imagination, and Seattle’s forward-thinking spirit.
• Dedicated to creating extraordinary experiences for every guest, every day, the Space Needle offers a unique workplace with a view.
• The company values its diverse team and is committed to equal opportunity employment.

Company Specialties:

• Iconic landmark and tourist attraction
• Event hosting and catering
• Retail and dining experiences

Company Website: http://www.spaceneedle.com

ASSUMPTION: The Space Needle is a well-established company with a strong brand and reputation in the tourism industry, offering a unique work environment and opportunities for growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the PR and marketing departments

Reporting Structure: This role reports directly to the Director of Public Relations and works closely with the marketing, sales, F&B, retail, and events teams

Work Arrangement: On-site, full-time, with flexibility for event and project needs

Growth Opportunities:

• Progression to a senior or management role within the PR department
• Expansion into other areas of marketing or communications
• Opportunities to work on high-profile events and campaigns

ASSUMPTION: This role offers a unique opportunity to work in a high-visibility environment and gain experience in managing media relations, content development, and cross-departmental collaboration.

🌍 Location & Work Environment

Office Type: Iconic landmark and tourist attraction with a unique work environment

Office Location(s): 223 Taylor Ave N, Seattle, Washington 98109, US

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong tourism industry
• The Space Needle is located in the Queen Anne neighborhood, offering easy access to public transportation and nearby attractions
• The city is known for its coffee culture, music scene, and outdoor activities

Work Schedule: Standard business hours with flexibility for event and project needs

ASSUMPTION: The Space Needle's unique location and work environment offer a dynamic and engaging workplace, with opportunities to interact with visitors from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Public Relations

Key Assessment Areas:

• Writing and editing skills
• Media relations and storytelling abilities
• Cultural fit and alignment with company values
• Problem-solving and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your media relations and content development work
• Demonstrate your enthusiasm for the Space Needle and its mission

ATS Keywords: Public Relations, Media Relations, Social Communications, Storytelling, Content Development, Event Coordination, Hospitality Mindset, Teamwork

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on writing and editing skills, media relations experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Cision (media relations and outreach platform)
• Canva (graphic design and presentation tool)
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)

ASSUMPTION: Proficiency in these tools is required for this role, with opportunities to learn and utilize additional software as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and imagination
• Exceptional guest experiences
• Collaboration and teamwork
• Accountability and personal growth

Work Style:

• Fast-paced and deadline-driven
• Creative and strategic thinking
• Strong communication and interpersonal skills
• Adaptability and flexibility

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-visibility environment?
• Are you passionate about storytelling and creating engaging content?
• Do you have strong media relations and communication skills?
• Are you comfortable working collaboratively with cross-functional teams?

ASSUMPTION: The Space Needle values candidates who are innovative, creative, and adaptable, with strong communication skills and a passion for storytelling.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with a diverse range of media outlets and influencers
• Adapting to changes in the media landscape and industry trends
• Balancing the needs of multiple departments and stakeholders

ASSUMPTION: These challenges are inherent to the role and require a dynamic, adaptable, and strategic communicator to succeed.

📈 Similar Roles Comparison

• Compared to other PR Strategist roles, this position offers a unique work environment and high-visibility opportunities
• In the tourism and hospitality industry, this role provides a strong foundation in media relations, content development, and cross-departmental collaboration
• Career progression may include senior or management roles within the PR department or expansion into other areas of marketing or communications

ASSUMPTION: This role offers a unique blend of media relations, content development, and cross-departmental collaboration, with opportunities for growth and development within the PR and marketing departments.

📝 Sample Projects

• Developing and executing a media campaign to launch a new attraction or event at the Space Needle
• Managing a press visit or influencer activation, including logistics, coordination, and follow-up
• Creating engaging content for the Space Needle's website, blog, or social media channels, highlighting its history, attractions, and events

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to creative content development and cross-departmental collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as marketing, sales, F&B, retail, and events?
• What are the most rewarding and challenging aspects of working at the Space Needle?
• How does the company support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the day-to-day responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your media relations and content development work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.