Public Relations Senior Specialist

📌 Core Information

🔹 Job Title: Public Relations Senior Specialist

🔹 Company: CSG

🔹 Location: United States Remote, Australia Remote, United Kingdom Remote

🔹 Job Type: Full-Time

🔹 Category: Public Relations

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of the company’s global PR program
• Managing media outreach, monitoring, and reporting
• Collaborating across functions and developing relationships
• Working in a high-growth, high-performance environment

ASSUMPTION: This role requires a proactive, multitasking individual who can manage multiple timelines and work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Identify and act on trending media opportunities to promote CSG’s story

✅ Write and edit PR materials, including press releases, media briefing documents, award applications, speaker nominations, pitches, and talking points

✅ Identify and enhance media targets; Develop media pitches and conduct proactive outreach to engage journalists in covering CSG news

✅ Monitor company and competitor media coverage and proactively inform partners of trending stories

✅ Build and execute media outreach strategy to support key tradeshows, events, and conferences

✅ Work with cross-company internal stakeholders at all levels to identify and develop PR opportunities and campaigns

✅ Identify opportunities to promote CSG's thought leadership through editorial and bylined articles, paid and owned content opportunities

✅ Drive content development that can be used across all digital marketing channels

✅ Partner with marketing and analyst relations teams to identify and leverage existing content to further CSG storytelling and brand awareness in the media

✅ Work with cross-company executives to source thought leadership angles and support media engagement

✅ Seek and evaluate opportunities for company award submissions in a strategic fashion; Serve as the primary liaison internally for award submissions to research, write, and submit nominations on behalf of CSG, working with multiple internal stakeholders

✅ Work with marketing to manage call for speakers submission process and support events strategy with PR

✅ Interface with the company’s PR and brand agencies and other external vendors to manage project execution and reporting of results

✅ Collaborate with cross-functional teams to deliver timely and regular reporting metrics

✅ Support the marketing team as needed on related initiatives

✅ Regular and reliable attendance is required. Must be able to travel internationally and/or domestically up to 4 times per year

✅ Accountable for professional working behavior to include building and maintaining constructive working relationships, implementing proactive and concise communication, acting as a resource to colleagues, and engaging in collaborative thinking and problem-solving while demonstrating CSG’s core competencies and values.

ASSUMPTION: This role requires strong communication, problem-solving, and collaboration skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in PR, Journalism, Communications, English, or Marketing, or the equivalent work experience in a related field

Experience: 5+ years of PR and/or corporate communications experience in a B2B SaaS-based corporate or agency environment

Required Skills:

• Impeccable writing, editing, and storytelling skills combined with a creative mind that seeks innovative ways to connect stories with various audiences
• Ability to translate complex ideas into simple, intuitive communication, messages, and stories
• Ability to be a role model and leader to maintain a great team culture, support and develop your team, enhance processes, effectively steward resources, and deliver seamless collaboration across teams
• Strong problem-solving abilities, resourcefulness, and ingenuity to maximize the use of available information and resources and make intelligent, informed decisions
• Proven track record of success in PR and experience with media management platforms, technology, and reporting
• Ability to read, write, speak, and understand the English language in a business environment

Preferred Skills:

• Agency experience in B2B Tech
• Comfortable in a fast-paced environment

ASSUMPTION: Candidates with a strong background in B2B tech PR and experience working in an agency environment may be preferred for this role.

💰 Compensation & Benefits

Salary Range: $78,576.21 - $125,721.94 per year

Benefits:

• Work from Home
• Employee Belonging Groups
• Healthcare: Dental, Medical, and Vision
• Paid Vacation, Volunteer, and Holiday Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior PR Specialist role in a B2B tech company. Actual salaries may vary based on factors such as location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CSG operates in the individual and family services industry, providing mental health and intellectual & developmental disability services throughout Central and Northeastern Pennsylvania.

Company Size: CSG has 1,001-5,000 employees, offering a range of services and programs to meet the needs of the individuals they serve.

Founded: CSG was founded in 1972 with the goal of providing community-based mental health and intellectual & developmental disability services.

Company Description:

• CSG offers specialized programs and services to meet the needs of the individuals they serve, including adult and children mental health, autism, and IDD services.
• The company believes in providing services that empower individuals and promote independence and wellness.
• CSG is committed to providing services which promote growth and provide opportunities for the individuals they serve so they can reach their full potential.

Company Specialties:

• Adult mental health services
• Child and youth mental health services
• Intellectual and Developmental Disability services

Company Website: http://www.csgonline.org

ASSUMPTION: CSG's focus on community-based services and empowering individuals makes it an attractive employer for candidates seeking a meaningful impact on people's lives.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Recruiter, Cassie Alexander, and works closely with cross-functional teams, including marketing and analyst relations teams.

Work Arrangement: Remote OK, with the ability to travel internationally and/or domestically up to 4 times per year

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to develop thought leadership and content for various digital marketing channels
• Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers growth opportunities for candidates looking to develop their leadership skills and expand their expertise in PR and content development.

🌍 Location & Work Environment

Office Type: Remote, with the ability to work from home and travel as needed

Office Location(s): United States, Australia, United Kingdom

Geographic Context:

• The United States, Australia, and the United Kingdom offer diverse cultural and professional environments for remote workers.
• Each location has its own time zone, allowing for potential collaboration with team members across different regions.
• The remote work arrangement provides flexibility and work-life balance for employees.

Work Schedule: 40 hours per week, with the ability to work flexible hours as needed

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract a more diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Recruiter, Cassie Alexander
• In-depth phone or video interview with the hiring manager and/or team members
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Writing and editing skills
• Storytelling and communication abilities
• Problem-solving and collaboration skills
• Cultural fit and alignment with CSG's values

Application Tips:

• Tailor your resume and cover letter to highlight your PR and content development experience, as well as any relevant B2B tech industry experience.
• Prepare examples of your writing and editing work to showcase your skills during the interview process.
• Research CSG's company culture and values to demonstrate your alignment with the organization's mission and goals.

ATS Keywords: Public Relations, Media Outreach, Writing, Editing, Storytelling, Communication, Problem Solving, Collaboration, B2B Tech, Media Monitoring, Reporting, Content Development, Thought Leadership

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role through specific examples of their work and experiences.

🛠️ Tools & Technologies

• Media management platforms (e.g., Muck Rack, Agility PR Solutions, Cision)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant media management platforms, content management systems, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Impact: Always help and empower others, whether they’re colleagues or customers. When our employees set their minds to something, great things happen.
• Integrity: Do what’s right for our customers and our people while being authentic. We treat everyone with trust and respect—that’s just who we are.
• Inspiration: Be bold in the way you think and passionate about the work you do. Test out innovative ideas without the fear of failure.

Work Style:

• Collaborative and team-oriented
• Proactive and self-driven
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you align with CSG's values of impact, integrity, and inspiration?
• Are you comfortable working in a remote environment and collaborating with team members across different time zones?
• Do you thrive in a fast-paced, high-growth environment, and are you able to manage multiple projects and timelines effectively?

ASSUMPTION: Candidates who align with CSG's values and are comfortable working in a remote, fast-paced environment will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and timelines in a fast-paced environment
• Collaborating effectively with team members across different time zones and locations
• Adapting to changes in priorities and workload as needed
• Balancing the demands of the role with personal responsibilities and work-life balance

ASSUMPTION: Applicants should be aware of the potential challenges associated with working in a remote, fast-paced environment and be prepared to manage their time and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior PR Specialist or Senior Communications Manager position in a B2B tech company.
• However, this role may have more focus on thought leadership and content development than other similar positions.
• Career paths for this role may include advancing to a Director or Vice President of PR and Communications or transitioning into a marketing or content leadership role.

ASSUMPTION: Applicants should research similar roles and career paths to ensure they are a good fit for the position and have clear expectations for their long-term career goals.

📝 Sample Projects

• Developing and executing a media outreach strategy for a major industry event or conference
• Creating and pitching a thought leadership article to a top-tier industry publication
• Managing the award submission process for multiple internal stakeholders and securing a prestigious industry award

ASSUMPTION: Applicants should be prepared to discuss specific examples of their work and experiences related to the core responsibilities of the role during the interview process.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the PR team currently, and how can this role help address them?
• How does the PR team collaborate with other departments, such as marketing and analyst relations, to develop and execute PR strategies?
• What opportunities are there for growth and development within the PR team and the broader organization?
• How does CSG support work-life balance for remote employees, and what resources are available to help manage workload and priorities?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through CSG's careers page
• Tailor your resume and cover letter to highlight your PR and content development experience, as well as any relevant B2B tech industry experience.
• Prepare examples of your writing and editing work to showcase your skills during the interview process.
• Research CSG's company culture and values to demonstrate your alignment with the organization's mission and goals.
• Follow up with the Recruiter, Cassie Alexander, within 5 days of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.