Public Relations Specialist

📌 Core Information

🔹 Job Title: Public Relations Specialist

🔹 Company: Opus 2

🔹 Location: Remote (Kansas City, Missouri, United States)

🔹 Job Type: Full-Time

🔹 Category: Public Relations

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing PR campaigns to drive awareness and credibility across legal and technology industries.
• Collaborating with two external PR agencies and internal teams to ensure alignment on messaging, priorities, and outreach strategies.
• Crafting and editing press materials, and pitching stories to secure media coverage in both mainstream tech/business outlets and legal publications.
• Supporting executive visibility and thought leadership opportunities, and monitoring industry trends to surface new opportunities.

ASSUMPTION: This role requires a strategic communicator with strong writing skills and experience in public relations, preferably within B2B SaaS or LegalTech. Familiarity with the legal industry or legal technology trends is a plus.

📋 Key Responsibilities

✅ Develop and execute PR campaigns that drive awareness and credibility across the legal and technology industries.

✅ Coordinate with two external PR agencies to ensure alignment on messaging, priorities, and outreach strategies.

✅ Craft and edit press materials — including press releases, media briefs, blog posts, and contributed stories.

✅ Pitch and secure media coverage in both mainstream tech/business outlets and legal publications.

✅ Collaborate with internal teams to identify PR-worthy news and insights.

✅ Support executive visibility and thought leadership opportunities, including contributed articles, podcast interviews, speaking events, and awards.

✅ Monitor industry trends, competitor PR efforts, and breaking news to surface new opportunities.

✅ Analyze and report on key PR performance metrics, from media mentions to sentiment and share of voice.

✅ Contribute and strategize on social media presence of Opus 2 and our media facing team members.

ASSUMPTION: This role requires strong organizational skills and comfort managing multiple projects with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience: 3+ years of experience in public relations, preferably within B2B SaaS, LegalTech, or professional services.

Required Skills:

• Strong writing and editing skills, with a knack for turning complex legal/technical ideas into clear, compelling messaging.
• Proven success working with or managing PR agencies.
• Experience securing placements in both vertical (legal) and horizontal (tech/business) outlets.
• Excellent organizational skills and comfort managing multiple projects with cross-functional teams.

Preferred Skills:

• Familiarity with the legal industry, legal technology trends, or corporate legal/compliance teams.

ASSUMPTION: While not explicitly stated, a strong understanding of the legal industry and legal technology trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level PR roles in the United States)

Benefits:

• 401k contribution.
• 21 days annual holidays and flexible working.
• Loyalty share program.
• Health, dental, and vision insurance.
• Life, short-term, and long-term disability insurance.
• Calm app and mindfulness sessions.
• A day of leave to volunteer for charity work.

Working Hours: Full-time (40 hours per week) with flexible working arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level PR roles in the United States. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically LegalTech

Company Size: 201-500 employees (Large enough to offer stability and resources, yet small enough for individual impact)

Founded: 2008 (Over 15 years of experience in the industry)

Company Description:

• Opus 2 is a global leader in legal software and services, trusted by the world’s leading legal teams.
• The company offers innovative software and services for legal teams and proceedings, including litigation support services, case analysis software, court reporting, and more.
• Opus 2 is committed to fostering a unique culture where employees are the most valuable asset.

Company Specialties:

• Litigation Support Services
• Case Analysis Software
• Court Reporting
• Litigation Support Software
• US Depositions Abroad
• Electronic Trial Bundles
• Transcript Management Software
• Arbitration Services
• Public Inquiry Services

Company Website: http://www.opus2.com

ASSUMPTION: Opus 2's focus on legal technology and commitment to employee growth make it an attractive company for PR professionals looking to make an impact in a dynamic industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Communications and works closely with internal teams and two external PR agencies.

Work Arrangement: Remote, with the option to work from Opus 2's office in Kansas City, Missouri, or other global offices.

Growth Opportunities:

• Potential to grow into a more senior role within the communications team as the company expands.
• Opportunity to gain experience working with external PR agencies and internal teams across various departments.
• Chance to develop skills in thought leadership, executive visibility, and industry trend analysis.

ASSUMPTION: This role offers a unique opportunity for a mid-level PR professional to gain experience in a global legal technology company and grow their career within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Global offices with a remote-friendly culture

Office Location(s): Kansas City, Missouri, United States (Headquarters); London, England; San Francisco, California, United States; Singapore; Edinburgh, Scotland; Leicester, England; Pittsburgh, Pennsylvania, United States; Sydney, Australia; Hong Kong; and Lenexa, Kansas, United States

Geographic Context:

• Kansas City, Missouri, is a midwestern city with a growing tech industry and a relatively low cost of living compared to coastal cities.
• The remote-friendly work environment allows for flexibility and work-life balance.
• Opus 2's global presence offers opportunities for international collaboration and travel.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, including remote work and flexible hours.

ASSUMPTION: The remote-friendly work environment and global presence of Opus 2 make this role an attractive opportunity for PR professionals seeking flexibility and international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the Head of Communications
• Final interview with key stakeholders

Key Assessment Areas:

• Writing and editing skills
• PR campaign development and execution
• Agency management experience
• Industry knowledge and understanding of Opus 2's products and services

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience, writing skills, and any familiarity with the legal industry or legal technology.
• Provide examples of your previous PR campaigns, media coverage, and thought leadership pieces.
• Demonstrate your understanding of Opus 2's products and services and how your skills and experience align with the company's mission and values.

ATS Keywords: Public Relations, Strategic Communication, Media Relations, Writing, Editing, Project Management, Collaboration, Social Media Strategy, Industry Trend Analysis, Performance Metrics Analysis, Thought Leadership, Campaign Development, Press Material Creation, Media Coverage, Stakeholder Engagement, Agency Management

ASSUMPTION: Opus 2's hiring process is designed to assess candidates' skills and cultural fit, with a focus on writing and editing abilities, PR campaign development, and industry knowledge.

🛠️ Tools & Technologies

• PR software and platforms (e.g., Muck Rack, Cision, or similar tools)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or similar tools)
• Social media management tools (e.g., Hootsuite, Buffer, or similar tools)

ASSUMPTION: Familiarity with industry-standard PR software and tools is expected for this role, as well as proficiency in Microsoft Office Suite and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with internal teams and external agencies?
• Do you have a proven track record of executing successful PR campaigns and securing media coverage?

ASSUMPTION: Opus 2 values innovation, collaboration, and excellence, seeking candidates who can thrive in a dynamic and fast-paced work environment and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with external PR agencies and internal teams across various time zones
• Keeping up with industry trends and competitor PR efforts
• Adapting to changes in the company's communications strategy and priorities

ASSUMPTION: This role may present challenges in managing multiple projects and priorities, as well as adapting to changes in the company's communications strategy. Strong organizational skills and adaptability are essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses on the legal and technology industries, requiring a strong understanding of both sectors.
• Opus 2's global presence and remote-friendly work environment offer unique opportunities for international collaboration and flexibility.
• This role offers the chance to work with external PR agencies and internal teams, providing valuable experience in stakeholder management and collaboration.

ASSUMPTION: This role offers a unique blend of industry focus, global collaboration, and stakeholder management experience, setting it apart from traditional PR roles.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new legal technology product
• Securing media coverage in both mainstream tech/business outlets and legal publications for an Opus 2 executive thought leadership piece
• Monitoring industry trends and competitor PR efforts to identify new opportunities for Opus 2

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Public Relations Specialist at Opus 2 might undertake, from campaign development and execution to industry trend analysis and thought leadership support.

❓ Key Questions to Ask During Interview

• Can you describe the company's communications strategy and how this role fits into it?
• How does Opus 2 support the professional development and growth of its PR team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Opus 2 measure the success of its PR efforts, and what metrics are most important for this role?
• What opportunities are there for international collaboration and travel in this role?

ASSUMPTION: These interview questions are designed to provide insight into Opus 2's communications strategy, professional development opportunities, role priorities, performance metrics, and international collaboration prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience, writing skills, and any familiarity with the legal industry or legal technology.
• Prepare examples of your previous PR campaigns, media coverage, and thought leadership pieces to showcase during the interview process.
• Research Opus 2's products and services, and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.