Public Relations Specialist

📌 Core Information

🔹 Job Title: Public Relations Specialist

🔹 Company: PalmPay Limited

🔹 Location: Gulshan-1, Dhaka

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing public relations strategies to promote PalmPay's brand and products.
• Managing crisis communication and maintaining strong media relationships.
• Collaborating with cross-functional teams to ensure consistent messaging across all channels.
• Building and maintaining positive relationships with stakeholders, including regulatory bodies and local communities.

ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on building and maintaining relationships with key stakeholders.

📋 Key Responsibilities

✅ Developing and executing public relations strategies to promote PalmPay's brand, products, and services.

✅ Handling crisis communication promptly, professionally, and with minimal brand risk.

✅ Cultivating and maintaining strong relationships with journalists, media outlets, influencers, and government/public stakeholders.

✅ Writing and distributing press releases, media briefs, executive speeches, and talking points.

✅ Organizing and managing press conferences, product launch events, and public-facing campaigns.

✅ Monitoring media coverage and preparing regular reports on PR effectiveness and brand sentiment.

✅ Serving as the company spokesperson when required and supporting leadership in media appearances or public events.

✅ Collaborating with marketing and branding teams to ensure consistent messaging across all channels.

✅ Building and maintaining positive relationships with regulatory bodies, financial associations, and local communities.

✅ Facilitating the resolution of public or third-party disputes to protect and reinforce brand reputation.

✅ Continuously identifying and evaluating opportunities for partnerships, sponsorships, and advertising that align with PR objectives.

ASSUMPTION: This role requires a high level of adaptability and the ability to work effectively under pressure, especially during crisis situations.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Public Relations, Communications, Journalism, Marketing, or related field.

Experience: 2-5 years of proven experience in a public relations or corporate communications role, preferably in fintech, banking, or startup sectors.

Required Skills:

• Excellent verbal and written communication skills in both English and Bangla.
• Sound understanding of financial products, regulatory language, and fintech ecosystems.
• Ability to work independently, multitask, and handle pressure in a fast-paced environment.

Preferred Skills:

• Crisis management experience.
• Exposure to international PR or communication strategies in fintech or tech startups.

ASSUMPTION: Candidates with experience in the fintech industry or a strong understanding of financial products will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: BDT 80,000 - 150,000 per month (Estimated based on industry standards for a mid-level PR specialist in Dhaka)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PalmPay operates in the competitive and rapidly evolving fintech industry, focusing on mobile financial services and digital payments.

Company Size: PalmPay is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: PalmPay was founded in 2018 and has since expanded its operations across Africa and Asia.

Company Description:

• PalmPay is a pan-African fintech company focused on making financial services accessible and reliable for everyone.
• The company offers mobile money transfer, bill payment, and online shopping services through its user-friendly mobile application.
• PalmPay aims to create a seamless and secure payment experience for its users, enabling them to manage their finances effortlessly.

Company Specialties:

• Mobile financial services
• Digital payments
• Financial technology
• Fintech ecosystem development

Company Website: https://www.palmpay.com

ASSUMPTION: PalmPay's focus on innovation and customer-centric approach makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in public relations or corporate communications.

Reporting Structure: The Public Relations Specialist will report directly to the Head of Communications or a similar role within the organization.

Work Arrangement: This is an on-site role based in Gulshan-1, Dhaka, with occasional remote work as needed.

Growth Opportunities:

• Progression to a senior role within the communications department, such as Senior PR Manager or Head of Communications.
• Expansion into other markets and regions, offering opportunities for international assignments or leadership roles.
• Broadening of responsibilities to include additional aspects of corporate communications or marketing.

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization as PalmPay continues to expand its operations and services.

🌍 Location & Work Environment

Office Type: PalmPay's office in Gulshan-1, Dhaka, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Gulshan-1, Dhaka

Geographic Context:

• Gulshan-1 is a bustling commercial and residential area in Dhaka, offering easy access to public transportation, shopping, dining, and entertainment options.
• Dhaka is the capital and largest city of Bangladesh, with a vibrant and diverse cultural scene.
• The city is known for its rich history, architectural landmarks, and delicious cuisine.

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work as needed to manage crises or special events.

ASSUMPTION: The dynamic and fast-paced work environment at PalmPay requires candidates who are comfortable working in a high-pressure setting and able to adapt to changing priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and media relations experience
• Crisis management capabilities
• Understanding of financial products and fintech ecosystems
• Cultural fit and alignment with PalmPay's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past PR campaigns, crisis management strategies, and media relations successes.
• Research PalmPay's mission, values, and recent news to demonstrate your understanding of the company and its industry.

ATS Keywords: Public Relations, Crisis Communication, Media Relations, Event Planning, Strategic Communication, Brand Positioning, Stakeholder Management, Digital Media Awareness, Cultural Sensitivity, Emotional Intelligence

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and communication software (e.g., Cision, Muck Rack)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard PR tools and platforms is expected, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teamwork
• Focus on results and continuous improvement
• Adaptability and resilience in the face of change

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you possess strong emotional intelligence and cultural sensitivity?

ASSUMPTION: Candidates who demonstrate a strong alignment with PalmPay's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing crises and negative publicity in a fast-paced and evolving industry.
• Balancing multiple priorities and deadlines in a dynamic work environment.
• Adapting to changes in the company's strategic direction or market conditions.
• Building and maintaining strong relationships with diverse stakeholders, including media, regulators, and local communities.

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to PalmPay's continued growth and success.

📈 Similar Roles Comparison

• Compared to other PR roles in the fintech industry, this position offers a unique opportunity to work for a fast-growing and innovative company with a strong focus on customer-centricity.
• PalmPay's focus on expansion and market penetration provides opportunities for international assignments and leadership roles.
• This role offers a competitive salary and benefits package, with opportunities for professional development and growth.

ASSUMPTION: Candidates should research similar roles in the fintech industry to better understand the market and competitive landscape.

📝 Sample Projects

• Developing and executing a strategic communication plan to launch a new financial service or product.
• Managing a crisis communication response to a negative media article or social media backlash.
• Building and maintaining strong relationships with key media outlets and influencers to secure positive coverage and thought leadership opportunities.

ASSUMPTION: Candidates should be prepared to discuss their past PR campaigns, crisis management strategies, and media relations successes during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into PalmPay's overall communications strategy and company objectives?
• What are the most significant challenges facing the PR department currently, and how can this role address them?
• How does PalmPay support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does PalmPay approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past PR campaigns, crisis management strategies, and media relations successes.
• Research PalmPay's mission, values, and recent news to demonstrate your understanding of the company and its industry.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.