📌 Core Information
🔹 Job Title: Public Relations Specialist
🔹 Company: Lalamove
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PR strategy for Lalamove Brazil
- Building and maintaining relationships with key journalists and influencers
- Managing media pitching and editorial calendar
- Leading crisis communication and stakeholder engagement
- Collaborating with cross-functional teams to ensure alignment with business priorities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Lead the development and execution of the PR strategy for Lalamove Brazil, focusing on reputation enhancement and media relationships
✅ Build and maintain relationships with key journalists and influencers in the national press landscape
✅ Manage media pitching, securing interviews and spontaneous coverage opportunities
✅ Oversee the editorial calendar, aligning PR topics with business priorities
✅ Act as the lead in managing media crises, planning responses, and aligning with internal and global stakeholders
✅ Identify and propose institutional positioning opportunities
✅ Coordinate partnerships within the Deliver Care program, focusing on awareness and media opportunities
✅ Identify and negotiate participation in relevant events, forums, and panels
✅ Ensure constant alignment with the regional and global Lalamove team on all initiatives
✅ Mentor and guide the PR Associate
ASSUMPTION: This role requires a proactive approach, strong prioritization skills, and the ability to work collaboratively with others.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Public Relations, Journalism, or related fields
Experience: 4-5 years of strategic PR experience, with end-to-end tactical execution
Required Skills:
- Excellent written and verbal communication skills in Portuguese and English
- Proactive, collaborative, and strong prioritization skills
- Knowledge of the national press landscape (business, technology, behavior, etc.)
- Ability to work effectively with cross-functional teams
- Strong negotiation skills
Preferred Skills:
- Experience in the tech or logistics industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the tech or logistics industries may have a better understanding of Lalamove's business and target audience.
💰 Compensation & Benefits
Salary Range: R$5,000 - R$8,000 per month (Based on market research for PR specialists with 4-5 years of experience in São Paulo)
Benefits:
- Health insurance
- Dental insurance
- Meal allowance
- Gym membership
- Transportation allowance
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime
ASSUMPTION: The salary range is estimated based on market data for PR specialists with similar experience levels in São Paulo. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Lalamove operates in the on-demand delivery and logistics technology sector, empowering users worldwide to make deliveries fast and reliable.
Company Size: Lalamove has 1,001-5,000 employees globally, with a presence in 12 markets across Asia and Latin America.
Founded: Lalamove was founded in Hong Kong in 2013 and has since grown into a homegrown unicorn startup.
Company Description:
- Lalamove is an on-demand delivery technology company, connecting users and drivers around the world to move things that matter.
- The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost any size.
- Lalamove seamlessly connects users and drivers through dedicated mobile and web apps, providing fast and low-cost delivery solutions.
Company Specialties:
- Mobile App Development
- Internet Technology
- Transportation and Logistics
Company Website: https://www.lalamove.com
ASSUMPTION: Lalamove's focus on technology and innovation may require candidates with strong digital literacy and adaptability.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership within the PR team
Reporting Structure: The PR Specialist will report directly to the PR Manager and work closely with the PR Associate
Work Arrangement: On-site, with occasional remote work opportunities
Growth Opportunities:
- Potential advancement to a senior PR role or management position
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in PR and communications.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-plan offices and dedicated meeting areas
Office Location(s): São Paulo, SP, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant business ecosystem and diverse cultural scene.
- The city is known for its robust tech industry, with numerous startups and established companies calling it home.
- São Paulo offers a high cost of living compared to other Brazilian cities but provides ample opportunities for professional growth and development.
Work Schedule: Monday to Friday, with occasional weekend work for events or crises
ASSUMPTION: The dynamic and fast-paced nature of Lalamove's business may require candidates with the ability to work well under pressure and adapt to changing priorities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the PR Manager and PR Associate
- Final interview with the regional marketing director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and media relations experience
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Lalamove's values
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR experience and strategic mindset
- Prepare examples of successful media pitching, crisis management, and event coordination
- Research Lalamove's business and industry to demonstrate your understanding of the company and its mission
ATS Keywords: Public Relations, Media Relations, Crisis Management, Editorial Calendar, Strategic Communication, Stakeholder Engagement, Event Coordination, Proactive Approach, Collaboration, Prioritization, Written Communication, Verbal Communication, Negotiation, Institutional Positioning, PR Strategy Development, Team Leadership
ASSUMPTION: Lalamove's application process may be subject to change, and candidates should monitor the job posting for updates.
🛠️ Tools & Technologies
- Media monitoring and analysis tools (e.g., Mention, Brand24)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should be comfortable using digital tools and platforms to streamline their work and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Passionate and driven
- Innovative and adaptable
- Collaborative and inclusive
- Accountable and responsible
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you possess a strong sense of accountability and responsibility?
ASSUMPTION: Candidates who align with Lalamove's values and work style will be better positioned to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changing business needs and market conditions
- Working with a diverse range of stakeholders, including journalists, influencers, and internal teams
- Navigating the unique cultural landscape of Brazil's press and media industry
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and cultural sensitivity to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position requires a strong focus on strategic communication and crisis management, with less emphasis on event planning and execution
- Candidates with experience in the tech or logistics industries may find the business context and target audience more familiar
- This role offers significant growth potential, with opportunities to advance to senior PR or management positions
ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role against similar positions in the market.
📝 Sample Projects
- Developing and executing a media relations campaign to launch a new service or product
- Managing a media crisis, such as a negative news story or social media backlash
- Coordinating Lalamove's participation in a high-profile industry event or conference
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to manage complex PR initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into Lalamove's overall communications strategy?
- What are the most significant challenges facing the PR team in the coming months?
- How does Lalamove support the professional development and growth of its PR team members?
- What is the expected timeline for reviewing and approving PR initiatives and campaigns?
- How does Lalamove approach and manage media crises in the Brazilian market?
ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, and to assess their fit with Lalamove's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PR experience and strategic mindset
- Prepare examples of successful media pitching, crisis management, and event coordination
- Research Lalamove's business and industry to demonstrate your understanding of the company and its mission
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
