Public Relations Specialist

📌 Core Information

🔹 Job Title: Public Relations Specialist

🔹 Company: Carnival Corporation

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Full time

🔹 Category: Travel Arrangements

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Managing media relations and events for Seabourn
• Collaborating with senior management and external influencers
• Creating and distributing news releases and other media materials
• Monitoring and analyzing media coverage and performance

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work independently and in a team environment.

📋 Key Responsibilities

✅ Manage Media Relations and News Bureau

• Field media queries and generate responses
• Coordinate media cruise concessions and travel arrangements
• Proactively communicate with hosted media for story development
• Coordinate with international offices and review proposed media
• Serve as Seabourn's public relations host on press trips
• Participate in crisis management response teams

✅ Branded Content Management

• Manage news release schedule and distribution
• Manage online newsroom and decide appropriate sections for materials
• Draft and update media materials for the department
• Lead contact and curator to manage the image database and related PR photo links

✅ Media Events Planning and Management

• Work with PR senior manager on planning and logistical implementation of media events
• Directly communicate with talent/celebrity, spokesperson, and manage travel, accommodations, and transfers
• Host events as requested to provide on-site management, coordination, team support, and media shoot staffing

✅ Media Monitoring

• Monitor and measure editorial media placements and create monthly and special reports
• Research appropriate media contacts and maintain monitoring and media lists platforms
• Review media placements and reports based on product launches, hosted trips, and trade coverage
• Keep abreast of competitive news within the cruise and travel industries
• Recommend vendors and participate in review of new vendors
• Assist in the compilation of monthly data and highlights accomplishments Board Report

✅ Perform other duties as assigned.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, English, or a related field.

Experience: 3+ years in public relations, communications, or a related field.

Required Skills:

• Strong writing and grammar skills
• Microsoft Office (Excel, Word, Powerpoint, Visio) and Adobe Suite
• Ability to work independently and recognize needs, collaborate with team
• Successful track record of independently handling multiple and complex events and initiatives
• Strong critical thinking, problem-solving, and decision-making skills
• Strong interpersonal skills, able to build and maintain relationships across teams and departments at all levels

Preferred Skills:

• Photo and video editing skills

ASSUMPTION: Candidates must be legally authorized to work in the United States. Carnival Corporation is unable to sponsor or take over sponsorship of employment visas at this time.

💰 Compensation & Benefits

Salary Range: $72,200.00 - $97,500.00 per year. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

Benefits:

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. Carnival Corporation is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships.

Company Size: 10,001+ employees. As a large corporation, Carnival offers extensive resources and opportunities for professional growth.

Founded: Carnival Corporation was founded in 1972 and is headquartered in Miami, Florida.

Company Description:

• Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company and among the largest leisure travel companies
• Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly half of the overall cruise market globally
• In 2023, the company’s talented and diverse workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to almost 13 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched

Company Specialties:

• Cruise vacations
• Travel arrangements
• Cruise line management

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive experience and global presence provide a stable and dynamic work environment for employees.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the company's public relations department.

Reporting Structure: The Public Relations Specialist reports directly to the Senior Manager, Public Relations and works closely with other department members at all levels of the company, including senior executives.

Work Arrangement: Hybrid. This role requires working on-site in the Seattle office for three days a week (Tuesday-Thursday).

Growth Opportunities:

• Progression to a senior-level public relations role within the company
• Expansion of responsibilities and leadership opportunities within the department
• Potential to work on high-profile events and campaigns

ASSUMPTION: Carnival Corporation's large size and diverse portfolio of cruise lines offer numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Corporate office. The Seattle office is one of Carnival Corporation's global locations and serves as the headquarters for the company's Seabourn brand.

Office Location(s): 3655 NW 87th Avenue, Miami, FL 33178, US

Geographic Context:

• Seattle is a major city in the Pacific Northwest region of the United States
• The city is known for its vibrant culture, natural beauty, and strong economy
• Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers

Work Schedule: The work schedule for this hybrid role is 40 hours per week, with three days in the office and two days working remotely.

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the company's on-site culture and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Communication skills and media relations experience
• Ability to work independently and manage multiple projects
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the cruise industry and Carnival Corporation's brands
• Prepare examples of your media relations and event management experiences

ATS Keywords: Public Relations, Media Relations, Event Management, Crisis Management, Writing, Communication, Interpersonal Skills, Analytical Skills, Photo Editing, Video Editing, Microsoft Office, Adobe Suite, Problem Solving, Decision Making, Team Collaboration, Self-Starter

ASSUMPTION: Carnival Corporation's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word, Powerpoint, Visio)
• Adobe Suite
• PR Newswire
• Agility
• Cruise and travel industry-specific software and platforms

ASSUMPTION: The tools and technologies required for this role are standard for the public relations and communications industries and can be learned or transferred from similar roles.

👔 Cultural Fit Considerations

Company Values:

• Safety: Carnival Corporation prioritizes the safety of its guests, employees, and the environment
• Excellence: The company strives for excellence in all aspects of its operations and services
• Innovation: Carnival Corporation encourages creativity and innovation to improve its products, services, and processes
• Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
• Fun: Carnival Corporation fosters a fun and engaging work environment that reflects the joy and excitement of its cruise vacations

Work Style:

• Collaborative: The company values teamwork and encourages employees to work together to achieve common goals
• Adaptable: Carnival Corporation's dynamic and fast-paced environment requires employees to be flexible and adaptable to change
• Customer-focused: The company prioritizes the needs and preferences of its guests and strives to exceed their expectations

Self-Assessment Questions:

• Do I share Carnival Corporation's commitment to safety and excellence in my personal and professional life?
• Am I comfortable working in a dynamic and fast-paced environment that requires adaptability and flexibility?
• Do I have strong communication skills and the ability to build and maintain relationships with a diverse range of stakeholders?

ASSUMPTION: Carnival Corporation's values and work style reflect the company's commitment to providing exceptional cruise vacations and fostering a positive and engaging work environment.

⚠️ Potential Challenges

• The hybrid work arrangement may present challenges in maintaining a strong connection to the company's on-site culture and resources
• The fast-paced and dynamic nature of the cruise industry may require employees to work irregular hours or be on-call
• The role may involve working with high-profile individuals and managing complex events, which can be stressful and demanding
• The company's large size and global presence may present challenges in navigating internal processes and politics

ASSUMPTION: These potential challenges can be mitigated by strong communication, adaptability, and a commitment to professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on the public relations and media relations aspects of the cruise industry
• Similar roles in other industries may have different focuses, such as consumer goods, technology, or healthcare
• Career paths in the cruise industry may differ from those in other industries, with opportunities for growth and advancement specific to the sector

ASSUMPTION: Understanding the unique aspects of this role and the cruise industry is essential for success in this position.

📝 Sample Projects

• Managing media relations and events for a new ship launch
• Creating and distributing news releases and other media materials for a company-wide initiative
• Monitoring and analyzing media coverage and performance for a specific campaign or event

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks required for this role and provide insight into the types of initiatives the Public Relations Specialist may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the public relations department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities and goals for this role in the first 90 days?
• How does the company measure the success of its public relations and media relations efforts?
• What are the most rewarding aspects of working in the public relations department at Carnival Corporation?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carnival Corporation Careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your media relations and event management experiences to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.