Public Relations Specialist

📌 Core Information

🔹 Job Title: Public Relations Specialist

🔹 Company: Vidmob

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive content and PR strategies
• Serving as the primary content and PR point of contact for internal stakeholders
• Securing high-quality media placements and managing relationships with key media contacts
• Supporting executive communications and thought leadership content
• Monitoring industry trends and news to identify PR opportunities

ASSUMPTION: This role requires a self-starter with strong communication skills and experience in tech, adtech, or martech PR to succeed.

📋 Key Responsibilities

✅ Own and execute comprehensive content and PR strategies aligned with Vidmob's business objectives

✅ Serve as the primary content and PR point of contact for all internal stakeholders, managing expectations and prioritizing requests

✅ Draft compelling press releases, media pitches, bylined articles, and other PR materials independently

✅ Build and maintain relationships with key media contacts across tech, marketing, advertising, and business publications

✅ Secure high-quality media placements that highlight Vidmob's technology, client success stories, and industry expertise

✅ Support executive communications, including speaker placement, interview preparation, and thought leadership content

✅ Monitor industry trends and news to identify PR opportunities

✅ Establish and track PR metrics to measure impact and optimize strategies

✅ Develop and maintain crisis communications protocols and manage issues as needed

✅ Independently coordinate PR activities for product launches, company announcements, and industry events

✅ Manage owned media properties - website and social media as communications vehicles in support of the communications strategy

ASSUMPTION: This role involves managing multiple priorities and driving PR initiatives with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or related field

Experience: 7-10 years of experience in PR, preferably in tech, adtech, or martech

Required Skills:

• Excellent written and verbal communication skills
• Strong media relationships in relevant industries
• Experience with PR measurement tools and analytics
• Ability to translate technical concepts into compelling stories
• Experience with PR software and tools (e.g., Cision, Meltwater)
• Demonstrated ability to work autonomously and manage PR functions with minimal supervision
• Strong organizational skills and ability to prioritize multiple projects simultaneously
• Experience collaborating with cross-functional teams
• Self-starter mentality with exceptional problem-solving abilities

Preferred Skills:

• Experience with crisis communications
• Familiarity with the tech, adtech, or martech industry

ASSUMPTION: Candidates with a proven track record of securing high-quality media coverage independently will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a PR Specialist with 7-10 years of experience in New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for occasional early mornings or late evenings for events or deadlines

ASSUMPTION: Salary range is estimated based on industry standards for a PR Specialist with the required experience level in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2014 (Over a decade of experience in the creative data industry)

Company Description:

• Vidmob is the creative data company, using AI-based software to improve creative and media performance
• Focuses on brand consistency, reducing creative and media waste, and increasing overall business performance
• Backed by industry leaders like Adobe and has received numerous awards, including Ad Age’s Best Places to Work

Company Specialties:

• Video
• Creative Network / Marketplace
• Stories Creative Solutions
• Mobile-Optimized Video
• Templated & Ready-Made Video
• Original Content
• Animation
• Augmented Reality
• Narrative Content
• Data Analytics
• Performance Analytics
• Creative Insights
• Agile Creative
• Social Video
• Convert Images to Video
• Original Asset Production
• Interactive & Immersive Creatives
• and Intelligent Creative

Company Website: http://www.vidmob.com

ASSUMPTION: Vidmob's focus on creative data and its established presence in the industry make it an attractive employer for PR professionals seeking to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a management role

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, with the possibility of occasional remote work for events or deadlines

Growth Opportunities:

• Potential to grow into a management role within the marketing or PR department
• Opportunities to work on high-impact projects and initiatives
• Chance to develop expertise in creative data and its applications

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Vidmob's New York office is a modern, collaborative workspace with an open floor plan

Office Location(s): 126 5th Ave, New York, New York 10011, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The office is conveniently located in Midtown Manhattan, with easy access to public transportation
• New York is a major hub for the tech, marketing, and advertising industries

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for occasional early mornings or late evenings for events or deadlines

ASSUMPTION: Vidmob's New York office provides a dynamic and collaborative work environment, with easy access to the city's many amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-person or virtual interview with the Head of Marketing and another member of the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Communication skills and ability to craft compelling narratives
• Media relations experience and existing contacts
• Crisis communications experience and ability to manage issues
• Ability to work autonomously and manage multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and accomplishments
• Demonstrate your understanding of Vidmob's business and industry by addressing how your skills and experience align with the company's needs
• Prepare examples of your media relations work, crisis communications experience, and thought leadership content

ATS Keywords: Public Relations, Communications, Media Relations, Content Creation, Crisis Communications, Analytics, Project Management, Collaboration, Problem Solving, Writing, Media Measurement, Technical Translation, Social Media Management, Press Releases, Thought Leadership, Stakeholder Management

ASSUMPTION: Vidmob's interview process is designed to assess candidates' communication skills, media relations experience, and ability to work autonomously, with a focus on finding the best fit for the company's culture and needs.

🛠️ Tools & Technologies

• PR software and tools (e.g., Cision, Meltwater)
• Microsoft Office Suite
• Google Workspace
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Vidmob uses industry-standard PR tools and platforms to support its communications efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you able to manage multiple priorities and work autonomously?
• Do you have strong communication skills and the ability to craft compelling narratives?
• Are you comfortable working with a diverse range of stakeholders, including executives and media contacts?

ASSUMPTION: Vidmob values candidates who are innovative, collaborative, and results-driven, with strong communication skills and the ability to work autonomously in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple priorities and driving PR initiatives with minimal oversight
• Securing high-quality media placements in a competitive industry
• Adapting to a fast-paced and dynamic work environment
• Balancing the needs of internal stakeholders with external media and industry trends

ASSUMPTION: This role presents both opportunities and challenges, requiring a self-starter with strong communication skills and the ability to manage multiple priorities.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position requires a strong understanding of tech, adtech, or martech industries and the ability to translate technical concepts into compelling stories
• Vidmob's focus on creative data sets it apart from other PR roles, offering a unique opportunity to work at the intersection of creativity, data, and communications
• This role offers the potential for growth and development within a dynamic and innovative company, with opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers a unique blend of PR and industry-specific experience, with opportunities for professional growth and development within a dynamic and innovative company.

📝 Sample Projects

• Securing media coverage for Vidmob's product launches and company announcements
• Developing and executing a thought leadership campaign to position Vidmob's executives as industry experts
• Managing a crisis communications situation, such as a data breach or negative media coverage

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Public Relations Specialist at Vidmob.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the PR team currently, and how can this role help address them?
• How does Vidmob support the professional development and growth of its PR team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Vidmob approach crisis communications, and what role would the PR Specialist play in managing crises?
• What are the most rewarding aspects of working in PR at Vidmob, according to current team members?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and accomplishments, addressing how your skills and experience align with Vidmob's needs
• Prepare examples of your media relations work, crisis communications experience, and thought leadership content
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.