🔹 Job Title: Public Relations Specialist
🔹 Company: Motus
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic PR plans aligned with company goals
- Collaborating with external PR agencies and internal teams to secure earned media placements
- Creating content to support PR strategy, including press releases, talking points, and other commentary requests
- Monitoring industry trends and competitor media activity to inform positioning
- Managing and growing Motus' organic social media presence, primarily on LinkedIn and X
📋 Key Responsibilities
- Develop and implement comprehensive PR plans aligned with company goals, product launches, and key campaigns
- Partner with external PR agencies to drive execution, securing earned placements in top-tier and trade publications
- Create content to support PR strategy, including press releases, talking points, and other commentary requests
- Collaborate with content and product marketing teams to surface newsworthy developments and translate them into media plans
- Develop and implement an award strategy to boost brand recognition
- Monitor industry trends and competitor media activity to inform positioning
- Manage and grow Motus' organic social media presence, primarily on LinkedIn and X
- Develop, schedule, and optimize posts that drive engagement and build the audience
- Track and report on performance metrics, using data to continuously improve reach and engagement
- Support internal communications needs as appropriate, particularly around major announcements or milestones
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field
- Experience: 3-5 years of experience in public relations, communications, or social media, ideally in B2B SaaS or tech
- Skills:
- Excellent writing, editing, and storytelling skills
- Strong organizational skills and the ability to balance multiple projects and deadlines
- A proactive, resourceful approach with a passion for elevating brand narratives and building market visibility
- Proficiency in using social media platforms and tools for content creation and scheduling
- Familiarity with PR agencies and media relations strategies
💰 Compensation & Benefits
- Salary Range: $80,000 - $95,000 per year
- Benefits:
- Medical, dental, and vision insurance with an employer contribution
- Open paid time off (PTO) policy
- Flexible spending or health savings account options
- 401k program with company match
- Company-paid short- and long-term disability coverage
- Basic life insurance plans
- Family planning and parenting support benefits through Maven
- Mental health support through Modern Health
- $1,000 home office reimbursement program
- $2,000 internal referral program
- WorkAnywhere reimbursement of internet and cellular costs
- 16 weeks maternity leave and 8 weeks paternity leave
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2004
- Headquarters: Boston, MA
- Specialties: Mobile Workforce Management Solutions, Mileage Capture Technology, Vehicle Reimbursement Solutions, Fleet Personal Use Management Solutions, Driver Safety Solutions, Route Planning & Optimization, Expense Management Solutions, and Future Fleet
- Description: Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver that simplify the reimbursement of driving costs and reduce corporate risk exposure. With an unmatched pool of data refined over more than 80 years, Motus is the preferred partner to top Fortune 500 companies and organizations committed to workplace agility.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Director of Corporate Communications and works closely with executives, subject matter experts, partners, and customers.
- Work Arrangement: Remote OK (WorkAnywhere Reimbursement of internet and cellular costs)
- Growth Opportunities: As Motus continues to grow, there are ample opportunities for career advancement within the communications team and the broader organization.
🌍 Location & Work Environment
- Office Type: Hybrid (WorkAnywhere Reimbursement of internet and cellular costs)
- Office Location(s): Boston, MA
- Geographic Context: Boston, MA, is known for its vibrant tech industry, rich history, and diverse cultural scene. It offers a high cost of living but also provides ample opportunities for professional growth and networking.
- Work Schedule: Motus offers a flexible work schedule with open PTO, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screen, followed by one or more in-depth interviews with key stakeholders. A final interview with the hiring manager may also be conducted.
- Key Assessment Areas: Candidates should expect to be assessed on their writing, editing, and storytelling skills, as well as their understanding of PR strategies, industry trends, and market visibility tactics. Cultural fit and the ability to work effectively in a remote or hybrid environment will also be evaluated.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description.
- Showcase your writing and editing skills by submitting a well-crafted cover letter that demonstrates your ability to create compelling narratives.
- Prepare for interview questions by researching Motus' industry, competitors, and recent news, as well as understanding their unique value proposition and company culture.
- Be ready to discuss your approach to PR strategies, industry trends, and market visibility tactics, as well as your ability to work effectively in a remote or hybrid environment.
🛠 Cultural Fit Considerations
- Company Values: Motus values WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether. They seek candidates who align with these values and can contribute to their collaborative and inclusive work environment.
- Work Style: Motus encourages a flexible, remote-friendly work environment that prioritizes results over hours worked. They value employees who can manage their time effectively and balance work-life responsibilities.
- Self-Assessment Questions:
- How do you align with Motus' company values, particularly WorkHappy and WorkHealthy, in your approach to work-life balance?
- How do you ensure you maintain productivity and engagement when working remotely or in a hybrid environment?
- How do you approach building and maintaining strong working relationships with colleagues, partners, and customers in a remote or hybrid setting?
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a high degree of self-motivation, time management, and adaptability to juggle multiple projects and deadlines. Candidates should be prepared to work independently and collaborate effectively with remote teams.
- Company-Specific Challenges: As a growing tech company, Motus may experience rapid changes and growth that can present unique challenges and opportunities. Candidates should be comfortable with ambiguity and adaptable to shifting priorities.
- Industry-Specific Challenges: The tech industry is highly competitive, and candidates should be prepared to navigate a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional in-house PR roles, this position involves managing external PR agencies and collaborating with internal teams to execute PR strategies. It also requires a strong focus on social media management and content creation.
- Industry Context: The tech industry is characterized by rapid innovation, intense competition, and a strong emphasis on market visibility and brand reputation. Candidates should be familiar with industry trends and best practices in tech PR.
📝 Sample Projects
- Developing and executing a comprehensive PR plan for a new product launch, including media outreach, content creation, and event coordination
- Creating a social media campaign to promote a company milestone or achievement, such as a significant customer win or industry award
- Monitoring industry trends and competitor activity to inform Motus' positioning and identify opportunities for thought leadership
💡 Key Questions to Ask During Interview
- What are the most pressing PR challenges facing Motus in the next 12 months, and how does this role contribute to addressing them?
- How does Motus measure the success of its PR efforts, and what metrics are most important to track?
- What opportunities exist for growth and development within the communications team and the broader organization?
- How does Motus support work-life balance for its employees, particularly those working remotely or in a hybrid environment?
- What are the most important qualities and skills for someone to succeed in this role, and how do they align with Motus' company values?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [link provided](https://app.careerpuck.com/job-board/motus/job/7061691?gh_jid=7061691)
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description.
- Prepare for interview questions by researching Motus' industry, competitors, and recent news, as well as understanding their unique value proposition and company culture.
- Be ready to discuss your approach to PR strategies, industry trends, and market visibility tactics, as well as your ability to work effectively in a remote or hybrid environment.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
