📌 Core Information
🔹 Job Title: Public Relations Specialist
🔹 Company: Gensler
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Architecture and Planning
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Dallas and Nashville offices in public relations activities
- Crafting and executing writing assignments under deadlines
- Collaborating with a broader communications team and being adaptable in dynamic settings
- Managing social media presence and creating market-specific campaigns
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Assist in drafting external communication materials, including press releases, project fact sheets, key messages, and website content
✅ Track media placements and speaking engagements
✅ Maintain media lists and research new reporter contacts
✅ Prepare briefing sheets for media interviews
✅ Compile weekly media placements, speaking opportunities, events, and award wins for internal newsletters
✅ Assist PR Manager with maintaining editorial opportunities
✅ Develop presentations for speaking engagements
✅ Provide administrative support to project teams for pre-shoot planning and coordination
✅ Attend and staff photoshoots, as needed
ASSUMPTION: This role involves a mix of administrative tasks, creative writing, and event coordination, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 4-6 years of experience in public relations, media, or communications roles, preferably in a business-to-business context
Required Skills:
- Strong writing, editing, grammar, and interpersonal skills
- Ability to work cohesively as a member of a broader communications team and be adaptable in dynamic settings
- Software Proficiencies: Microsoft Office, InDesign, Cision, Sprout Social, Photoshop, Adobe Premier
Preferred Skills:
- Experience in the architecture or design industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in public relations and excellent writing skills, with a preference for those with industry-specific experience.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a PR Specialist with 4-6 years of experience in the Dallas area)
Benefits:
- Medical, dental, and vision insurance
- Disability insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees
Founded: 1965
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The company partners with clients in over 100 countries each year, guided by its mission to create a better world through the power of design
- Gensler was named one of Forbes’ Best Large Employers in 2024 and has been recognized for its award-winning culture and commitment to creating an inclusive workplace
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: www.gensler.com
ASSUMPTION: Gensler's global presence and diverse range of services offer opportunities for career growth and exposure to various projects and industries.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Public Relations Specialist will report directly to the Regional PR Director and work closely with the PR Manager and broader communications team
Work Arrangement: This role is on-site, with dedicated hours to work on PR-related tasks for the Nashville office
Growth Opportunities:
- Potential to work on high-profile projects and gain exposure to various aspects of the architecture and design industry
- Opportunities to collaborate with and learn from experienced professionals in the field
- Potential to advance to a PR Manager or similar role with experience
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established firm.
🌍 Location & Work Environment
Office Type: On-site, with dedicated hours to work on PR-related tasks for the Nashville office
Office Location(s): Dallas, Texas
Geographic Context:
- Dallas is the fourth-largest city in the United States and the largest city in the state of Texas
- The city is known for its diverse economy, with significant contributions from the technology, defense, and healthcare industries
- Dallas offers a mix of urban and suburban living options, with a variety of cultural attractions and recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate project deadlines and events
ASSUMPTION: The Dallas office provides a dynamic work environment with a diverse range of projects and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Regional PR Director
- Background check and reference check
- Job offer
Key Assessment Areas:
- Writing and editing skills
- Interpersonal and communication skills
- Adaptability and ability to work in a dynamic environment
- Knowledge of the architecture or design industry (preferred)
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or work samples showcasing your writing, editing, and design skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and communication style
- Research Gensler's company culture and be prepared to discuss how your values align with the organization
ATS Keywords: Public Relations, Media Relations, Social Media, Writing, Editing, Communications, Graphic Design, Photography, Project Management, Collaboration, Research, Content Development, Presentation Skills, Interpersonal Skills, Adaptability, Software Proficiencies (Microsoft Office, InDesign, Cision, Sprout Social, Photoshop, Adobe Premier)
ASSUMPTION: The interview process will focus on assessing the candidate's writing, communication, and interpersonal skills, as well as their ability to work collaboratively in a dynamic environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- InDesign
- Cision
- Sprout Social
- Photoshop
- Adobe Premier
ASSUMPTION: Proficiency in these tools is required for the role and will be assessed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- People-first: Gensler prioritizes the well-being and growth of its employees
- Design-driven: The firm emphasizes the power of design to create positive change and improve the human experience
- Client-focused: Gensler is committed to understanding and meeting the unique needs of its clients
- Inclusive: The firm fosters a diverse and inclusive work environment that welcomes and values the contributions of all team members
Work Style:
- Collaborative: Gensler encourages teamwork and cross-pollination of ideas
- Adaptable: The firm values employees who can adapt to changing circumstances and embrace new challenges
- Creative: Gensler fosters a culture of innovation and continuous learning
Self-Assessment Questions:
- How do your personal values align with Gensler's company values?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach collaboration with team members who have different work styles or perspectives?
ASSUMPTION: Gensler places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines
- Candidates may need to adapt to a dynamic work environment with changing priorities and responsibilities
- The role may involve occasional travel to support events and projects in other offices
- The Dallas office may have a fast-paced, high-pressure work environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work well under pressure, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other PR Specialist roles, this position offers the opportunity to work on a wide range of projects within the architecture and design industry
- Gensler's global presence and diverse range of services provide exposure to various aspects of the industry and opportunities for career growth
- This role may have a faster-paced work environment and more significant responsibilities than similar positions in smaller firms or agencies
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive PR plan for the launch of a new Gensler-designed building
- Creating targeted social media campaigns to promote Gensler's sustainability initiatives
- Managing media relations for a Gensler-designed hospitality project, including securing press coverage and coordinating interviews with key stakeholders
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the PR department?
- How does Gensler support the professional development and growth of its PR team members?
- What are the most challenging aspects of working in the Dallas office, and how does the team address them?
- How does Gensler measure the success of its PR campaigns, and what metrics are most important to track?
- What opportunities are there for collaboration with other departments or offices within Gensler?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gensler's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or work samples showcasing your writing, editing, and design skills
- Research Gensler's company culture and be prepared to discuss how your values align with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
