Public Relations Specialist

📌 Core Information

🔹 Job Title: Public Relations Specialist

🔹 Company: PALMPAY LIMITED

🔹 Location: Gulshan 1, Dhaka, Bangladesh

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing public relations strategies to promote PalmPay's brand and products.
• Cultivating strong media relationships and managing external communications.
• Handling crisis communication and protecting the brand's reputation.
• Collaborating with marketing and branding teams for consistent messaging.

ASSUMPTION: This role requires a balance of strategic thinking, excellent communication skills, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Developing and executing public relations strategies to promote the company's brand, products, and services.

✅ Cultivating and maintaining strong relationships with journalists, media outlets, influencers, and stakeholders.

✅ Writing and distributing press releases, media briefs, executive speeches, and talking points.

✅ Organizing and managing press conferences, product launch events, and public-facing campaigns.

✅ Monitoring media coverage and preparing regular reports on PR effectiveness and brand sentiment.

✅ Serving as the company spokesperson when required and supporting leadership in media appearances or public events.

✅ Handling crisis communication promptly, professionally, and with minimal brand risk.

✅ Collaborating with marketing and branding teams to ensure consistent messaging across all channels.

✅ Building and maintaining positive relationships with regulatory bodies, financial associations, and local communities.

✅ Facilitating the resolution of public or third-party disputes to protect and reinforce brand reputation.

✅ Continuously identifying and evaluating opportunities for partnerships, sponsorships, and advertising that align with PR objectives.

ASSUMPTION: The role may require working flexible hours, including evenings and weekends, to accommodate media deadlines and events.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Public Relations, Communications, Journalism, Marketing, or related field.

Experience: 2-4 years of proven experience in a public relations or corporate communications role, preferably in fintech, banking, or startup sectors.

Required Skills:

• Excellent verbal and written communication skills in both English and Bangla.
• Sound understanding of financial products, regulatory language, and fintech ecosystems.
• Ability to work independently, multitask, and handle pressure in a fast-paced environment.

Preferred Skills:

• Crisis management experience.
• Exposure to international PR or communication strategies in fintech or tech startups.

ASSUMPTION: A strong network in local and regional media circles is highly desirable but not explicitly required, as it can be built over time.

💰 Compensation & Benefits

Salary Range: BDT 50,000 - 80,000 per month (Estimated based on market standards for the role and experience level. The actual salary may vary.)

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Sunday - Thursday). Occasional flexibility may be required to accommodate media deadlines and events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: PalmPay operates in the competitive and rapidly evolving fintech industry, focusing on digital payments, money transfers, and financial services.

Company Size: PalmPay is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: PalmPay was founded in 2018 and has since expanded its operations across Africa, with headquarters in Lagos, Nigeria.

Company Description:

• PalmPay is a pan-African fintech company focused on making digital payments easy and reliable.
• The company offers a range of financial services, including money transfers, bill payments, and mobile top-ups.
• PalmPay aims to provide a seamless and user-friendly payment experience for both consumers and merchants.

Company Specialties:

• Mobile money transfers
• Bill payments and mobile top-ups
• Financial services for unbanked and underbanked populations

Company Website: https://www.palmpay.com

ASSUMPTION: PalmPay's focus on innovation and user-centric design makes it an attractive employer for creative and forward-thinking professionals.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in public relations or a related field.

Reporting Structure: The Public Relations Specialist will report directly to the Head of Communications or a similar role.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for media-related tasks.

Growth Opportunities:

• Progression to a senior or management role within the communications department.
• Expanding responsibilities as the company grows and enters new markets.
• Potential opportunities in other departments, such as marketing or business development.

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company's expanding operations.

🌍 Location & Work Environment

Office Type: PalmPay's office in Gulshan 1, Dhaka, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Gulshan 1, Dhaka, Bangladesh

Geographic Context:

• Dhaka is the capital and largest city of Bangladesh, with a population of over 21 million people.
• The city is known for its vibrant culture, rich history, and diverse food scene.
• Dhaka is also a major hub for the country's financial and tech industries.

Work Schedule: The work schedule is typically Sunday to Thursday, with flexible hours to accommodate media deadlines and events.

ASSUMPTION: Living in Dhaka offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for both local and international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and media relations experience
• Crisis management and problem-solving abilities
• Cultural awareness and understanding of the local market
• Alignment with PalmPay's company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of PalmPay's business and the local market in your application materials.
• Prepare examples of your previous PR work and be ready to discuss them during the interview.

ATS Keywords: Public Relations, Media Relations, Crisis Communication, Event Planning, Strategic Communication, Brand Positioning, Stakeholder Management, Digital Media Awareness, Emotional Intelligence, Cultural Sensitivity

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current stage of the company's growth.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24)
• PR and communication software (e.g., Cision, Muck Rack)
• Microsoft Office Suite
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic environment
• Strong emphasis on collaboration and teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with PalmPay's company values, particularly innovation and customer-centricity?
• How comfortable are you working in a fast-paced, dynamic environment with flexible hours?
• How do you approach building and maintaining strong relationships with media outlets and stakeholders?

ASSUMPTION: PalmPay's company culture emphasizes innovation, collaboration, and continuous learning, making it an attractive workplace for creative and forward-thinking professionals.

⚠️ Potential Challenges

• Managing media relations in a fast-paced and evolving fintech industry.
• Adapting to the unique cultural and regulatory landscape of the local market.
• Balancing the demands of media deadlines and events with regular office hours.
• Navigating the competitive job market for PR professionals in Dhaka.

ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other PR roles in the fintech industry, this position offers a unique opportunity to work for a rapidly growing, pan-African company.
• PalmPay's focus on innovation and user-centric design sets it apart from traditional financial institutions and other fintech companies.
• This role offers ample opportunities for professional growth and development as the company expands its operations across Africa.

ASSUMPTION: The specific comparisons may vary depending on the candidate's previous experience and the current job market for PR professionals in Dhaka.

📝 Sample Projects

• Developing and executing a media campaign to launch a new PalmPay product or service in the local market.
• Managing crisis communication in response to a data breach or other sensitive issue affecting PalmPay's reputation.
• Building and maintaining strong relationships with local media outlets and influencers to secure positive coverage for PalmPay.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expansion in the local market and how this role fits into those plans?
• How does PalmPay support the professional growth and development of its employees?
• Can you provide examples of how PalmPay has handled crisis communication in the past, and how this role would contribute to that process?
• How does PalmPay approach building and maintaining strong relationships with regulatory bodies and other stakeholders in the local market?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the cultural fit, and may vary depending on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous PR work and be ready to discuss them during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.