📌 Core Information
🔹 Job Title: Public Relations Specialist
🔹 Company: Gensler
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Architecture and Planning
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Regional PR Director and PR Manager in various PR admin tasks
- Maintaining and growing social media presence for the Dallas and Nashville Instagram accounts
- Assisting in the awards process and photography coordination
- Collaborating with local teams to create market-specific campaigns and videos
- Working with a diverse team in a dynamic and creative environment
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to support the broader PR team and local offices.
📋 Key Responsibilities
✅ Assist in drafting external communication materials, including press releases, project fact sheets, key messages, and website content
✅ Track media placements and speaking engagements, and compile weekly media updates
✅ Maintain media lists, research, and add new reporter contacts as needed
✅ Prepare briefing sheets for media interviews and develop presentations for speaking engagements
✅ Collaborate with local teams to create market-specific campaigns and videos, and provide graphics/layout support
✅ Assist in the awards process by identifying projects, coordinating information gathering, and writing nomination submissions
✅ Provide administrative support to project teams for pre-shoot planning and coordination, and attend photoshoots as needed
ASSUMPTION: This role involves a mix of administrative tasks, creative work, and collaboration with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 4-6 years of experience in public relations, media, or communications roles, preferably in business-to-business
Required Skills:
- Strong writing, editing, grammar, and interpersonal skills
- Ability to craft, prepare, and execute writing assignments under deadlines
- Ability to work cohesively as a member of a broader communications team and be adaptable in dynamic settings
- Software Proficiencies: Microsoft Office, InDesign, Cision, Sprout Social, Photoshop, Adobe Premier
Preferred Skills:
- Experience in the architecture, design, or planning industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in business-to-business PR and proficiency in relevant software will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Public Relations Specialist role in the Dallas area with 4-6 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: Gensler is a large company with over 5,000 employees globally, providing ample opportunities for collaboration and growth
Founded: 1965, with a rich history and extensive experience in the industry
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The company partners with clients in over 100 countries each year, providing a diverse range of projects and experiences
- Gensler is committed to creating a better world through the power of design, promoting equity, resilience, and wellbeing for everyone
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: www.gensler.com
ASSUMPTION: Gensler's extensive global presence and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the PR department and the broader organization
Reporting Structure: The Public Relations Specialist will report directly to the Regional PR Director and work closely with the PR Manager
Work Arrangement: On-site, with dedicated hours to work on PR-related tasks for the Nashville office
Growth Opportunities:
- Advancement within the PR department, such as a promotion to PR Manager or Regional PR Director
- Expansion into other areas of the business, such as marketing or business development
- Relocation to other Gensler offices worldwide for new challenges and experiences
ASSUMPTION: The Public Relations Specialist role offers a clear path for career progression and growth within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open and private work areas
Office Location(s): 500 S Figueroa St, Los Angeles, CA 90071 (main office), with dedicated hours for the Nashville office
Geographic Context:
- Dallas, Texas, is the fourth-largest city in the United States, offering a diverse range of cultural, entertainment, and recreational opportunities
- The city is known for its vibrant arts scene, world-class museums, and numerous parks and green spaces
- Dallas is also a major hub for business and industry, with a strong and growing economy
Work Schedule: Full-time, with a mix of on-site and remote work for PR-related tasks for the Nashville office
ASSUMPTION: The Dallas office provides a dynamic and collaborative work environment, with opportunities for growth and development within the organization.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Regional PR Director and PR Manager
- Final interview with key stakeholders, such as project team members or other department heads
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Interpersonal and communication skills
- Adaptability and problem-solving skills
- Knowledge of the architecture, design, and planning industry
- Proficiency in relevant software and tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or work samples showcasing your writing, editing, and graphic design skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and industry knowledge
- Research Gensler's company culture and values to demonstrate your fit for the organization
ATS Keywords: Public Relations, Media Relations, Social Media, Writing, Editing, Communications, Graphic Design, Photoshop, Adobe Premier, InDesign, Cision, Sprout Social
ASSUMPTION: The interview process will focus on assessing your skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- InDesign
- Cision
- Sprout Social
- Photoshop
- Adobe Premier
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People-first: Gensler prioritizes the well-being and growth of its employees
- Design-driven: The company is committed to creating innovative and impactful design solutions
- Client-focused: Gensler strives to understand and meet the unique needs of each client
- One Gensler: The firm fosters a collaborative and inclusive work environment
- Sustainable by design: Gensler is dedicated to promoting sustainability and resilience through its design practices
Work Style:
- Collaborative: Gensler encourages teamwork and cross-pollination of ideas
- Adaptable: The firm values employees who can thrive in a dynamic and changing environment
- Creative: Gensler fosters a culture of innovation and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse range of stakeholders, from clients to project team members?
- Do you have a passion for design and a commitment to promoting sustainability and resilience through your work?
ASSUMPTION: Candidates who align with Gensler's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- Some tasks may be repetitive or administrative in nature, requiring attention to detail and consistency
- The role may involve working with tight deadlines and high-pressure situations, requiring strong communication and problem-solving skills
- The role may require occasional travel to other Gensler offices or client sites
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other PR roles in the architecture and design industry, this role offers a unique blend of administrative tasks, creative work, and collaboration with various teams and stakeholders
- Gensler's global presence and diverse range of services provide ample opportunities for career growth and development
- This role may require more administrative tasks than other PR roles, but it also offers more opportunities for creative input and collaboration
ASSUMPTION: This role offers a unique blend of administrative tasks, creative work, and collaboration, making it an attractive option for candidates with a diverse skill set and a passion for design.
📝 Sample Projects
- Developing a social media campaign to promote a newly completed project
- Writing a press release announcing a major award win for the firm
- Creating a presentation for a speaking engagement at an industry conference
- Coordinating a photoshoot for a high-profile project
- Assisting in the awards process by identifying potential projects and writing nomination submissions
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does this role fit into the broader PR department and the organization as a whole?
- What opportunities are there for growth and development within the PR department and the broader organization?
- How does Gensler support work-life balance for its employees?
- What are the most rewarding aspects of working in PR for the architecture, design, and planning industry?
ASSUMPTION: These questions will help you better understand the role, the department, and the organization, and demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gensler's careers page
- Prepare a current portfolio and/or work samples in PDF format, showcasing your writing, editing, and graphic design skills
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and industry knowledge
- Research Gensler's company culture and values to demonstrate your fit for the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
