🔹 Job Title: Public Relations Specialist, R2Net
🔹 Company: Signet Jewelers
🔹 Location: R2Net Operations New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a proactive and dynamic individual with a strong understanding of the media landscape and a passion for the jewelry and fashion world.
✅ Assist in development and execution of strategic PR & paid media campaigns
✅ Craft compelling external-facing materials: pitches, media alerts, and executive talking points
✅ Build and maintain strong relationships with editors across lifestyle, fashion, and trade publications
✅ Help run paid media campaigns and partnerships with different publishers to drive brand awareness and sales
✅ Work closely with other marketing divisions to ensure all materials are gathered for paid media campaigns and PR outreach
✅ Maintain and regularly update the shared media contact database
✅ Monitor media coverage and industry trends, offering insights and recommendations
✅ Manage all PR & paid media reporting, tracking against competitors, and using metrics to evaluate campaign success
✅ Support executive leadership in preparing interview prep documents and drafting interview answers
✅ Organize and coordinate media events and press appointments to strengthen brand presence
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a creative mindset to identify new PR opportunities.
Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Experience: 2-3 years of experience in public relations, preferably within the luxury or e-commerce industry.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the luxury or e-commerce industry is highly preferred for this role.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a PR Specialist with 2-5 years of experience in the New York area)
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Specialist with 2-5 years of experience in the New York area. Actual compensation may vary based on factors such as skills, experience, and performance.
Industry: Signet Jewelers operates in the retail and jewelry industry, with a focus on diamond jewelry and specialty jewelry retailing.
Company Size: Signet Jewelers is a large company with over 10,000 employees globally, offering a wide range of career opportunities and resources.
Founded: 1910, as a single jewelry store in Akron, Ohio. Today, it is the world's largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK, and Canada.
Company Description:
Company Specialties:
Company Website: http://www.signetjewelers.com
ASSUMPTION: Signet Jewelers' extensive experience in the retail and jewelry industry makes it an attractive employer for those seeking a career in this field.
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in public relations.
Reporting Structure: The Public Relations Specialist reports directly to the Director of PR and works closely with cross-functional teams, including social media, influencer marketing, merchandising, and performance marketing.
Work Arrangement: This is an on-site role, with occasional remote work possible for events and media outreach.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the marketing and communications department or explore other areas of the business.
Office Type: The R2Net Operations office in New York, NY, is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): R2Net Operations New York, NY
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The New York location provides ample opportunities for networking and collaboration with industry professionals, as well as access to cultural and recreational activities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Public Relations, Media Relations, Communication, Marketing, Project Management, Media Tracking, Analytics, Relationship Building, Event Coordination, Content Creation, Strategic Planning, Social Media, Influencer Marketing, Brand Awareness, Trend Analysis
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's communication skills, media relations experience, and strategic thinking in PR campaign development.
ASSUMPTION: Proficiency in PR tracking tools, media databases, and analytics platforms is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Signet Jewelers values employees who are passionate about the jewelry and fashion world, thrive in fast-paced environments, and excel in collaborative, team-oriented settings.
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to media relations.
ASSUMPTION: This role provides a unique opportunity to work on high-profile campaigns for two well-known jewelry brands, with strong growth potential for the right candidate.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.
ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and opportunities for growth and collaboration within the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.