Public Sector Field Marketing Manager

📌 Core Information

🔹 Job Title: Public Sector Field Marketing Manager

🔹 Company: Chainalysis

🔹 Location: Washington, D.C., USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing localized demand generation strategies for the public sector
• Achieving customer acquisition and sales booking targets
• Collaborating with regional leadership and sales teams
• Managing product launches, events, and demand generation campaigns

ASSUMPTION: This role requires a strong understanding of the cryptocurrency ecosystem and the ability to build effective partnerships with regional leadership and sales teams.

📋 Key Responsibilities

✅ Create localized demand generation strategies that reliably produce leads and build pipeline for the public sector

✅ Achieve customer acquisition and sales booking targets for the public sector team

✅ Develop a deep understanding of the cryptocurrency ecosystem and our customers, and use that to develop local market messaging

✅ Pitch subject matter experts to speak at events, and curate content for our own hosted events (e.g., panels, fireside chats, etc.)

✅ Build a strong partnership with regional leadership and work collaboratively with the rest of the sales and field marketing teams

✅ Understand what activities are meaningful to the business and appropriately prioritize requests from sales and other stakeholders

ASSUMPTION: This role requires strong analytical skills, the ability to handle numerous priorities, and excellent communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in B2B field marketing and demand generation for a technology or SaaS company

Required Skills:

• Experience successfully partnering across marketing and sales to build sales pipeline
• Strong analytical skills and the ability to draw insights from KPIs
• Ability to handle numerous priorities and manage competing deadlines in a dynamic and growing environment
• Strong communication and collaboration skills
• Excellent attention to detail
• Experience working with the US government, either in a government position or selling to government customers

Preferred Skills:

• Prior exposure to cryptocurrency or blockchain technologies
• Experience working within Salesforce CRM
• Strong command of Google Suite Products

ASSUMPTION: Candidates with experience in government sales or cryptocurrency/blockchain technologies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $78,000 - $135,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off
• Parental leave
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Chainalysis is a software development company specializing in cryptocurrency investigation and compliance solutions for global law enforcement agencies, regulators, and businesses.

Company Size: Chainalysis has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Chainalysis was founded in 2014 and has since grown to become a leading provider of blockchain analytics and investigation tools.

Company Description:

• Chainalysis offers cryptocurrency investigation and compliance solutions to global law enforcement agencies, regulators, and businesses
• The company builds trust in blockchains by providing complete knowledge of what's happening on them through its data, services, and solutions
• Chainalysis is backed by leading venture capital firms, including Benchmark

Company Specialties:

• Bitcoin
• Blockchain analytics
• Cryptocurrency investigation
• Compliance solutions

Company Website: chainalysis.com

ASSUMPTION: Chainalysis' focus on cryptocurrency investigation and compliance makes it an attractive option for candidates interested in the blockchain and cryptocurrency industries.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 5-10 years of experience in B2B field marketing and demand generation.

Reporting Structure: The Public Sector Field Marketing Manager will report to the leader of Americas Field Marketing and collaborate closely with the regional sales leader and global marketing team.

Work Arrangement: This role is on-site, with the primary office location in Washington, D.C.

Growth Opportunities:

• Expanding the public sector team and taking on additional responsibilities as the team grows
• Developing expertise in the cryptocurrency ecosystem and becoming a subject matter expert within the company
• Exploring opportunities in other regions or departments as the company continues to expand

ASSUMPTION: As Chainalysis continues to grow, there will be ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Chainalysis' Washington, D.C. office is a collaborative and dynamic workspace, fostering innovation and creativity.

Office Location(s): 1250 H St NW, Washington, D.C., 20005, USA

Geographic Context:

• The Washington, D.C. area is a hub for government and technology industries, providing ample opportunities for networking and collaboration
• The region offers a diverse range of cultural attractions, historical sites, and outdoor recreation options
• The cost of living in the Washington, D.C. area is relatively high compared to other regions in the United States

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the option to work remotely on an as-needed basis.

ASSUMPTION: The Washington, D.C. office provides a vibrant and engaging work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the global marketing team
• Final interview with the regional sales leader and other stakeholders
• Background check and reference checks

Key Assessment Areas:

• Understanding of the cryptocurrency ecosystem and relevant market trends
• Ability to develop and execute effective demand generation strategies
• Strong communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight your experience in B2B field marketing and demand generation, with a focus on government sales or cryptocurrency/blockchain technologies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for interview questions that assess your understanding of the cryptocurrency ecosystem and your ability to develop effective demand generation strategies

ATS Keywords: B2B Field Marketing, Demand Generation, Sales Pipeline Development, Analytical Skills, Data-Driven Decision Making, Communication Skills, Collaboration Skills, Attention to Detail, Government Experience, Cryptocurrency Knowledge, Salesforce CRM, Google Suite

ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of the cryptocurrency ecosystem and their ability to develop and execute effective demand generation strategies.

🛠️ Tools & Technologies

• Salesforce CRM
• Google Suite (Gmail, Google Docs, Google Sheets, etc.)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Transparency
• Collaboration
• Innovation
• Customer-centric

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and professional development

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the cryptocurrency ecosystem?
• Can you provide an example of a successful demand generation campaign you've executed in a previous role, and how you measured its success?
• How do you prioritize and manage multiple projects and deadlines in a dynamic and growing environment?

ASSUMPTION: Candidates who are passionate about the cryptocurrency industry, have strong analytical skills, and thrive in a dynamic and collaborative work environment will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving cryptocurrency ecosystem and its regulatory landscape
• Managing multiple priorities and competing deadlines in a dynamic and growing environment
• Building and maintaining strong relationships with regional leadership and sales teams
• Navigating the unique requirements and constraints of government sales

ASSUMPTION: The challenges associated with this role are inherent to the fast-paced and dynamic nature of the cryptocurrency industry and the unique requirements of government sales.

📈 Similar Roles Comparison

• Unlike other field marketing roles, this position focuses specifically on the public sector, requiring a deep understanding of government sales and the unique needs of government customers
• The cryptocurrency industry is relatively new and rapidly evolving, presenting unique opportunities and challenges compared to more established industries
• This role offers the opportunity to work with a diverse range of stakeholders, from global law enforcement agencies to cryptocurrency businesses, providing ample opportunities for career growth and professional development

ASSUMPTION: Candidates with experience in government sales or the cryptocurrency industry may find this role particularly appealing, as it offers a unique blend of challenges and opportunities.

📝 Sample Projects

• Developing and executing a demand generation campaign for a new cryptocurrency compliance product launch
• Curating and hosting a panel discussion featuring subject matter experts from government agencies and cryptocurrency businesses
• Analyzing campaign performance data to optimize future demand generation efforts and maximize ROI

ASSUMPTION: The sample projects provided are representative of the types of initiatives the Public Sector Field Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does Chainalysis support the professional development and growth of its marketing team members?
• Can you describe the dynamic between the global marketing team and the regional sales leadership in this role?
• How does Chainalysis approach diversity, equity, and inclusion in its marketing efforts and company culture?
• What are the most significant challenges facing the public sector team in the coming year, and how can this role help address them?
• How does Chainalysis measure the success of its field marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: The interview questions provided are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B field marketing and demand generation, with a focus on government sales or cryptocurrency/blockchain technologies
• Prepare for interview questions that assess your understanding of the cryptocurrency ecosystem and your ability to develop and execute effective demand generation strategies
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.